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1.
Gamification
In
Education
Randall Fujimoto
GameTrain Learning, Inc.
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2.
Gamification
In Education
•What
•Where
•Why
•How
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3.
What
Gamification
=
Adding a game layer to a
non-game process
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4.
What
Games We Play
http://www.youtube.com/watch?v=1AJpKt6UP08
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5.
What
Jesse Schell @ DICE 2010
http://www.youtube.com/watch?v=9NzFCfZMBkU
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6.
Gamification Industry
Statistics
• $242 million (2013)
$2.8 billion (2016)
$5.5 billion (2018)¹
• 70%+ of Global 2000
organizations - at least
one gamified application²
¹ M2Research (2013)
² Gartner Group (2011)
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7.
Where
•Everyday Life
•Home/Social
•Business
•Education
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8.
Everyday Life
Piano Stairs
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9.
Everyday Life
Speed Camera Lottery
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10.
Everyday Life
Subway Squats
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11.
Home/Social
Household Chores
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12.
Home/Social
Exercise/Fitness
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13.
Home/Social
SmileDrive
http://www.youtube.com/watch?v=ImFY-lSkCSM
Driving
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14.
Home/Social
Relationships
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15.
Business
Marketing
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16.
Business
Sales Team
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17.
Business
Leadership Training
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18.
Business
Employee Recognition
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19.
Education
K-12 Classrooms
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20.
Education
Higher Education
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21.
Education
Online Education
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22.
Why?
•Gameful Mindset
•Feedback
•Motivation
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23.
Gameful Mindset
• Play
Games = Goals + Rules + Play
• Growth Mindset
• Learn From Failure
• Flow
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24.
Feedback
•Competency-Based
•Standards-Based Grading
•Constant Formative Assessment
•Digital Badges
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25.
Motivation
• Extrinsic
(Points/Badges/Leaderboards)
• Intrinsic
• Intrinsic > Extrinsic
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26.
Motivation
Malone and Lepper
•Challenge
•Competence
•Control
•Fantasy
•Competition
•Cooperation
•Recognition
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27.
Motivation
Self-Determination Theory
•Competence
•Autonomy
•Relatedness
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28.
Motivation
Daniel Pink’s “Drive”
•Autonomy
•Mastery
•Purpose
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29.
How
Methodology
•Learning Objectives
•Rules, Goals, Play
•Intrinsic Motivators
•Start Small and Iterate
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30.
How
Ideas
•Team Challenges
•Narrative
•Creative Freedom
•Feedback Mechanisms
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31.
What
Gamification
≠
Game-Based Learning
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32.
What
Gamification
For Behavior Change
For Learning
GAME-BASED LEARNING
•Educational Games
•Video Games
•Game Design Projects
•Sandbox Games
•Transmedia Games
•Gamification For Learning
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33.
“Learn & Think
like a
GAMER!”
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34.
Gamification
In Education
Randall Fujimoto
GameTrain Learning, Inc.
randall@gametrainlearning.org
www.gametrainlearning.org
Twitter: @gametrainlearn
Gamification – mainstream since around 2010 but concept has been around forever
http://www.youtube.com/watch?v=1AJpKt6UP08
Examples:
Walking home - not stepping on lines
Waiting in line – pick the fastest vs. some other person
Shaving – finish in 10 min
Jesse Schell, Carnegie Mellon University + videogame designer
http://www.youtube.com/watch?v=9NzFCfZMBkU
http://pando.com/2013/11/19/this-is-not-a-game-why-gamification-is-becoming-a-multi-billion-dollar-way-to-motivate-people/
http://www.getmoreengagement.com/gamification/12-surprising-gamification-stats-for-2013
http://www.youtube.com/watch?v=SByymar3bds
Sweden
Initiative of Volkswagen to research fun (The Fun Theory)
http://www.youtube.com/watch?v=SByymar3bds
Sochi Olympics, Russia
http://www.youtube.com/watch?v=SByymar3bds
http://www.youtube.com/watch?v=ImFY-lSkCSM
Loyalty programs – credit cards, airlines
Lee Sheldon
Scholar’s Quest – Columbia Teacher’s College
Reality – USC Film School
Scholar’s Quest – Columbia Teacher’s College
Reality – USC Film School
Kevin Maroney (2001), game developer – Games = Goals + Rules + Play
Extrinsic rewards can lower performance/enjoyment of activities that are already intrinsically motivating
Margaret Robertson - pointsification
http://www.youtube.com/watch?v=9NzFCfZMBkU