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the plan  
prospectus publishers writing 
production challenges future
timeline  
Spring 
2012 
Summer 
2012 
Fall 
2012 
Winter 
2013 
Summer 
2013 
Winter 
2013 
Planning and 
constructing t...
Prospectus
prospectus  
May 
2012 
June 
2012 
July 
2012 
August 
2012 
Constructing the 
Sending out both to three 
Chapters go ou...
Brief Description 
Rationale for a Series 
Brief Table of Contents 
Book Length 
Outstanding Features 
The Authors 
Compet...
Advanced tips and techniques are 
included. Other call out boxes are 
included for common errors, special 
topics, and pro...
Each chapter ends with three case study 
exercises that allow students to practice 
the material covered in the chapter 
w...
Years of midterm and final 
exam samples are available 
for instructors. 
Many examples of assignments are 
available, fro...
Publishers
publishers 
 
We sent prospectus and sample chapter out to 
three publishers. 
Not as easy as it sounds ... 
Cengage ( Co...
p prospectus ospectus e e 
review  
Each publisher sent chapter and prospectus 
out to academic reviewers. 
This took abo...
contract 
 
Essentially the same contract as my last book 
with Pearson (2005-7). 
American Print Sales International Pri...
Writing
planning 
? 
S 
September 2012. 
Word Template and Styles Division of Labor 
Case Studies Website
writing 
? 
O 
October 2012-December 2012. 
Chapter 2 (HTML 1) Lab 2+3
writing ? 
January-February 2013. 
Chapter 3 (CSS 1) Chapter 1 (How Web Works) 
Sabbatical. Chapter 6 (Javascript) 
Chapte...
writing ? 
March 2013. 
Chapter 4 (HTML 2) Chapter 5 (CSS 2) 
Chapter 7 (Web Media) Chapter 16 (Security)
writing ? 
April-May 2013. 
Chapter 8 (PHP) Chapter 9 (PHP) 
Chapter 10 (PHP) Chapter 11 (Databases) 
Chapter 15 (Javascri...
writing ? 
June-August 2013. 
Chapter 12 (PHP) Chapter 13 PHP) 
Chapter 14 (Design) 
p ( ) 
Chapter 18 (Admin) 
Chapter 17...
revisions 
? 
We other’s chapters 
proofed each other s chapters. 
Early we were able to make more substantial changes but...
reviewers 
? 
Two main reviewers 
reviewers. 
Jordan Pratt from MRU was the first; Jamal Schiller from Univ Wisconsin. 
Jo...
e e e reviewer e so revisions s 
? 
Publisher wanted revisions earlier than 
expected. 
For August 30, publisher wanted th...
Production
production 
 
Aug/13 Feb/14 
writing 
reviews 
revisions (from reviews) 
copy edits 
ed a redrawing g us a o s 
illustrat...
diagrams 
 
We have over 500 diagrams 
diagrams. 
Perhaps about 300 of them are screen captures and/or code / lines / box...
screen captures 
 
We have three case studies and 
... 
… almost all of the screen captures are from these case studies. ...
Main row col-md-10 col-md-2 
col-md-5 col-md-7 
Nested row 
navbars 
Input group 
Media objects 
Panels 
Nested row 
Thumb...
elementaryAlgebra.php curiousWriter.php 
Web Form 
Elementary Algebra 
The Curious Writer databaseProcessing.php UsingMIS....
screen captures 
 
But we had misjudged some of the copyright 
issues. 
Even if art work is in the public domain, the pub...
diagrams 
 
About 200 more complicated diagrams 
diagrams. 
These attempt to illustrate and explain more complicated proc...
diagrams 
 
In July 2013 2013, publisher told us 
... 
… that their copyright people were against using the Visio art wor...
diagrams 
 
In late Sept 2013 2013, publisher provided us 
... 
… with the first versions of this “illustrator’s” “work”.
GET /vacation.html 
1 
vacation.html 
3 
Browser Execute any Javascript 
as required 
4 
Browser can layout and 
2 display...
diagrams 
 
This was certainly unacceptable!! 
Which meant that I was going to have to redraw a lot of diagrams in Adobe ...
I want the domain 
funwebdev.com 
2 
1 Decide on a 
top-level domain (.com) 
and a 
second-level 
domain (funwebdev) 
5 Re...
Women have curves?  
In mid-November realized we just had dudes …… 
… that is, we were worried that all our stylized peop...
copy edits 
 
Supposed to be mainly proofing but … 
… It was mainly just tagging content for multiple delivery mediums. T...
page layout 
 
Proofing happened along with page layout… 
… Not ideal for sure … 
But in December we started to receive f...
page layout 2 
 
Because there were lots of changes required… 
… there were two separate page layout proofing steps. The ...
Challenges
challenges  
01Time Pressures 04Timely Reviews 
02Collaboration 05Outsourcing 
S 06C 03Stress Management 06Copyright
Future
future 4 
01Lab Exercises 04Actual Publication 
02Teaching Materials 05Book Tour 
S / S 06 ? 03Web Site Social Media 06Fut...
thank you
Constructing a Contemporary Textbook
Constructing a Contemporary Textbook
Constructing a Contemporary Textbook
Constructing a Contemporary Textbook
Constructing a Contemporary Textbook
Constructing a Contemporary Textbook
Constructing a Contemporary Textbook
Constructing a Contemporary Textbook
Constructing a Contemporary Textbook
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Constructing a Contemporary Textbook

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Textbooks are an essential part of the student experience, but may seem a daunting prospect to write. This presentation describes my experience with a recently-written textbook. It covers such issues as: writing a prospectus, the current textbook market, writing schedules, production issues, and marketing.

Published in: Education
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Constructing a Contemporary Textbook

  1. 1. the plan  prospectus publishers writing production challenges future
  2. 2. timeline  Spring 2012 Summer 2012 Fall 2012 Winter 2013 Summer 2013 Winter 2013 Planning and constructing the prospectus and l h t Constructing templates, planning, writing first Completing the writing and making fi t i i Revisions, copy editing, proofs, production sample chapters. chapters Sending to publishers, external reviewers, contract negotiations Writing, sabbatical break first revisions
  3. 3. Prospectus
  4. 4. prospectus  May 2012 June 2012 July 2012 August 2012 Constructing the Sending out both to three Chapters go out to Decide to go with prospectus (21 publishers (Pearson, technical reviewers (9 Pearson. pages) and McGraw, Cengage). for Pearson, 6 for l sample h t chapter Th Thompson) ) Si Sign t t contract. (48 pages). All three express interest.
  5. 5. Brief Description Rationale for a Series Brief Table of Contents Book Length Outstanding Features The Authors Competition Tutorial Material Pedagogical Material Audience Detailed Table of Contents
  6. 6. Advanced tips and techniques are included. Other call out boxes are included for common errors, special topics, and productivity hints. Illustrations help explain especially complicated processes.
  7. 7. Each chapter ends with three case study exercises that allow students to practice the material covered in the chapter within a realistic context. Attractive and realistic case studies using HTML5 engage the students’ interest. Exercises increase in complexity and can be assigned separately by the instructor. All images, pages, classes, and Tutorial exercises (either downloaded or separate publication) consist of step-by-step walkthroughs other material for each of the case studies are available for download. Screen captures and diagrams clarify walkthrough steps. Modifications are color-coded in a similar manner as the textbook chapters.
  8. 8. Years of midterm and final exam samples are available for instructors. Many examples of assignments are available, from simple to very challenging. All have been tested in real-world classrooms. Assignments make use of best practice software engineering processes.
  9. 9. Publishers
  10. 10. publishers  We sent prospectus and sample chapter out to three publishers. Not as easy as it sounds ... Cengage ( Course Tech) Pearson First to respond. While a smaller publisher, they are “big” in computing textbooks Second to respond. World’s largest publisher. g g ) McGraw-Hill Acquisitions editor was on maternity leave and didn’t tell us they were very interested until August.
  11. 11. p prospectus ospectus e e review  Each publisher sent chapter and prospectus out to academic reviewers. This took about a month ... Cengage ( Course Tech) Pearson Six reviewers. Four were super duper excited, one thought there was too much content, one didn’t like it. Nine reviewers. Seven super duper excited, two thought too much content. g g ) Publisher wanted us to resubmit prospectus with less content. Publisher wanted to publish book and put together a contract which we received mid-August 2012. Cengage filed for bankruptcy protection in October.
  12. 12. contract  Essentially the same contract as my last book with Pearson (2005-7). American Print Sales International Print Sales Non-Print Sales Deadline (Sept 15, 2013) .
  13. 13. Writing
  14. 14. planning ? S September 2012. Word Template and Styles Division of Labor Case Studies Website
  15. 15. writing ? O October 2012-December 2012. Chapter 2 (HTML 1) Lab 2+3
  16. 16. writing ? January-February 2013. Chapter 3 (CSS 1) Chapter 1 (How Web Works) Sabbatical. Chapter 6 (Javascript) Chapter 20 (Search)
  17. 17. writing ? March 2013. Chapter 4 (HTML 2) Chapter 5 (CSS 2) Chapter 7 (Web Media) Chapter 16 (Security)
  18. 18. writing ? April-May 2013. Chapter 8 (PHP) Chapter 9 (PHP) Chapter 10 (PHP) Chapter 11 (Databases) Chapter 15 (Javascript) Chapter 19 (CMS)
  19. 19. writing ? June-August 2013. Chapter 12 (PHP) Chapter 13 PHP) Chapter 14 (Design) p ( ) Chapter 18 (Admin) Chapter 17 (Web Services) Chapter 21 (Social)
  20. 20. revisions ? We other’s chapters proofed each other s chapters. Early we were able to make more substantial changes but by August we were way too swamped to really do a good job with our revisions.
  21. 21. reviewers ? Two main reviewers reviewers. Jordan Pratt from MRU was the first; Jamal Schiller from Univ Wisconsin. Jordan started reviewing in January, while we started getting Jamal’s reviews in August. Reviews for last 13 chapters from both reviewers arrived mainly in October.
  22. 22. e e e reviewer e so revisions s ? Publisher wanted revisions earlier than expected. For August 30, publisher wanted the first seven chapters complete with reviewer revisions so that copy editing could begin. The next few months would be characterized by multiple processes happening simultaneously.
  23. 23. Production
  24. 24. production  Aug/13 Feb/14 writing reviews revisions (from reviews) copy edits ed a redrawing g us a o s illustrations page proofs (version 1) page proofs (version 2) Sept-Oct/13
  25. 25. diagrams  We have over 500 diagrams diagrams. Perhaps about 300 of them are screen captures and/or code / lines / boxes.
  26. 26. screen captures  We have three case studies and ... … almost all of the screen captures are from these case studies. Case 1: Art Store Case 2: Travel Photo Site Case 3: Book Rep CRM These cases were chosen with copyright limitations in mind. All art to be shown was pre-20th century, travel photos were all my photos, all books were Pearson books.
  27. 27. Main row col-md-10 col-md-2 col-md-5 col-md-7 Nested row navbars Input group Media objects Panels Nested row Thumbnail Glyphicons Button groups footer row with four col-md-3 Media objects
  28. 28. elementaryAlgebra.php curiousWriter.php Web Form Elementary Algebra The Curious Writer databaseProcessing.php UsingMIS.php Using MIS Database Processing
  29. 29. screen captures  But we had misjudged some of the copyright issues. Even if art work is in the public domain, the publisher’s copyright lawyers didn’t want to chance using digital images that might not be in public domain. They purchased 13 fine art images that we had to use. Bizarrely we couldn’t use many book images from the publisher’s own books because of cover art copyright limitations.
  30. 30. diagrams  About 200 more complicated diagrams diagrams. These attempt to illustrate and explain more complicated processes. Both types of diagram were created using Microsoft Visio. I used Visio for my first book.
  31. 31. diagrams  In July 2013 2013, publisher told us ... … that their copyright people were against using the Visio art work (servers, people at desks, etc). Instead they would hire an illustrator to ““recreate”” our diagrams.
  32. 32. diagrams  In late Sept 2013 2013, publisher provided us ... … with the first versions of this “illustrator’s” “work”.
  33. 33. GET /vacation.html 1 vacation.html 3 Browser Execute any Javascript as required 4 Browser can layout and 2 display the page to the user <body> <h1>heading</h1> <script> var url = ... window.open( Web Server p (
  34. 34. diagrams  This was certainly unacceptable!! Which meant that I was going to have to redraw a lot of diagrams in Adobe Illustrator, a program I really didn’t know all that well. As well, I needed to find about 30 pieces of royalty-free illustrations (people, servers, etc) from Fotolio and Shutterstock that fit our 3D isometric style and which looked like they belonged together (i.e., had same general style). I ended up redrawing about 120 diagrams … about 80 of them over a three-week time period.
  35. 35. I want the domain funwebdev.com 2 1 Decide on a top-level domain (.com) and a second-level domain (funwebdev) 5 Registry will TLD name servers Choose a domain registrar or a reseller (a company such as a web hosting company that works with a registrar) TLD (.com) Registry push DNS information for domain to TLD name server 3 4 Domain Registrars Registrar will check if domain is available by asking Registry for the TLD. whois information Complete the registration 6 Enjoy the new domain … p g procedures, which includes whois contact information (includes DNS information) and payment You now have purchased the rights to use it
  36. 36. Women have curves?  In mid-November realized we just had dudes …… … that is, we were worried that all our stylized people in the diagrams were white men. Unfortunately the stylized people all were composed of rectangles … so I tried to make female “dudes” out of rectangles with rather laughable results …
  37. 37. copy edits  Supposed to be mainly proofing but … … It was mainly just tagging content for multiple delivery mediums. This was done in Microsoft Word. Should mentioned production was outsourced to Indian company. Eventually had to complain to Pearson about lack of proofing.
  38. 38. page layout  Proofing happened along with page layout… … Not ideal for sure … But in December we started to receive first page proofs. These were in Acrobat, and then we had to add in comments.
  39. 39. page layout 2  Because there were lots of changes required… … there were two separate page layout proofing steps. The last changes were completed January 23 close to midnight.
  40. 40. Challenges
  41. 41. challenges  01Time Pressures 04Timely Reviews 02Collaboration 05Outsourcing S 06C 03Stress Management 06Copyright
  42. 42. Future
  43. 43. future 4 01Lab Exercises 04Actual Publication 02Teaching Materials 05Book Tour S / S 06 ? 03Web Site Social Media 06Future Versions?
  44. 44. thank you

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