Small Biz Mktg Duct Tape Marketing Randy Vaughn

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http://www.marketingtwins.com - Based on the principles of Duct Tape Marketing, Randy Vaughn (Authorized Coach serving Dallas, Fort Worth and all of West Texas) presents an overview of small business marketing. Ideal for entrepreneurs just starting out or small businesses who have been in business 30 years, this presentation offers the necessary plan in order to install a comprehensive and systematic marketing system that is SIMPLE, EFFECTIVE and AFFORDABLE. More on Randy: http://www.marketingtwins.com

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Small Biz Mktg Duct Tape Marketing Randy Vaughn

  1. 1. SMALL BUSINESS MARKETING Randy Vaughn Duct Tape Marketing Authorized Coach www.MarketingTwins.com
  2. 2. Define Marketing, please!
  3. 3. Is this really MARKETING? Product, Price, Promotion, Place, People, Process, Physical Evidence, Personalization, Peer-to-Peer, Predictive Modeling Perplexed? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large. New Definition of Marketing (2007), American Marketing Association
  4. 4. COULD YOU USE A SIMPLE DEFINITION OF MARKETING? Getting people with a specific need or problem to ______, _____, and TRUST YOU KNOW LIKE ______ ____.
  5. 5. Comprehensive and Systematic Marketing Strategy: Marketing Partners & Pricing & Management Referrals Promotion Public Relations Social Media Website/Email Traditional Marketing Marketing Visual Brand Materials Differentiation Core Message Target Market
  6. 6. Everything you do in MARKETING builds on A STRONG FOUNDATION AND A MARKETING PLAN!
  7. 7. NEED MORE MARKETING HELP? www.MarketingTwins.com

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