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What is the Randstad Employer Brand Research?

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The Randstad Employer Brand Research provides the insights you need to understand the drivers and motivators of employees and job seekers alike. Every year we conduct research on a host of topics and across geographies. The Randstad Employer Brand Research dives into what people find attractive in an employer. Based on the research, we recognize the most attractive employers, and present them with the Randstad Award trophy.

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What is the Randstad Employer Brand Research?

  1. 1. Image credit: http://flic.kr/p/3bzz8p Today’s job market is highly competitive. Global economy has erased borders for both people and companies. The war for talent has become fierce. It is more important than ever for companies to understand the importance of employer branding. Sweden Switzerland Spain Singapore United Kingdom Russia USA
  2. 2. for tomorrow’s outstanding talent. Employers are searching Image credit:https://flic.kr/p/fYJrhr
  3. 3. professionals are looking for the best opportunities. Promising young Image credit:http://flic.kr/p/4MhJ9v
  4. 4. Image credit: https://flic.kr/p/6PJsac you stand out in the crowd? But how do
  5. 5. and retain the most qualified professionals? How do you attract Image credit:http://flic.kr/p/64a3tt
  6. 6. Image credit:http://flic.kr/p/dos5x1 At Randstad we know the world of work. Everyday we help more than 630,000 employees to work in 39 countries across the globe.employees in 39 countries 630,000
  7. 7. Image credit:http://flic.kr/p/9ejJ7h Since 2000 we have been surveying people about what motivates them to start working for a company. What do they find important when they are looking for a job? What makes an employer attractive? Brand Research began in the year 2000 Randstad Employer
  8. 8. Image credit:http://flic.kr/p/bQBWm4 Salary Security Benefits Colleagues Education Work environment Growth opportunities Randstad Employer Brand Reserach is compiled by the independent research company TNS. It is the most extensive employer brand research in the world.
  9. 9. Image credit:http://flic.kr/p/bQBWm4 This year many people worldwide have participated in what is by far the most representative employer branding research in the world. They have given us invaluable insights. Insights about shifting values, expectations, and the reasons why somone would like to work for your organization. But above all, insights into which are the most attractive employers to work for. Salary Security Benefits Colleagues Education Work environment Growth opportunities
  10. 10. “This recognition is a reflection of our people’s passion and commitment to building extraordinary beer brands and offering outstanding experiences to consumers across Canada.” Suzanne Niles Chief People Officer Molson Coors 5th place randstad award Canada 2012
  11. 11. “To get the award was a huge boost for all of our people.” Debra Stirling Executive General Manager of People and Communications Newcrest Mining 1st place randstad award Australien 2012
  12. 12. an employer attractive? What makes
  13. 13. and retain the most qualified professionals? How do you attract
  14. 14. amongst the highest ranked? Is your company
  15. 15. trends in the world of work? What are the
  16. 16. to know you good You will receive the answers on March 30th when the 2017 Randstad Employer Brand Research is released.
  17. 17. For news and inspiration, click here.

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