Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Some Important Tips For Advertising Sales | Randon James Morris

168 views

Published on

Randon James Morris | In this environment attracting advertising revenue is becoming increasingly difficult – even large mainstream publishers whose business models were previously reliant on advertising dollars are diversifying into areas such as transactional, retail revenue and paid content.

Published in: Business
  • Be the first to comment

Some Important Tips For Advertising Sales | Randon James Morris

  1. 1. Effective Advertising Sales Tips To Grow Your Business
  2. 2. Advertisers And Marketers Advertisers and marketers now have more choice than ever before to reach their audiences through an increasingly evolving and fragmenting media landscape and through newer options such as social media. In this environment attracting advertising revenue is becoming increasingly difficult – even large mainstream publishers whose business models were previously reliant on advertising dollars are diversifying into areas such as transactional, retail revenue and paid content.
  3. 3. Customer Service and Processes how are you managing your advertising sales internally? Do you have strong processes and procedures in place to ensure a responsive, consistent and highly professional service is being delivered to your potential client base and advertisers?
  4. 4. Advertise With Us Page and Sales make it easy for potential advertisers to reach you through your site - and all other Touchpoints - and create and maintain an effective, up-to-date and compelling media kit.
  5. 5. Communicate To Your Advertisers position your advertisers as a vital stakeholder market who are in the same league as your consumers. Just as you communicate to your consumers through newsletter, social media or some other form of regular communication.
  6. 6. Your Market / Audience develop a deeper understanding of your audience. What qualitative information are you gathering from your consumer or user base on an ongoing basis and how are you Utilizing these insights for your advertisers?
  7. 7. Protect Your Revenue Streams develop a well thought out plan regarding the amount of press release generated content and free promotion you publish. Why would a business pay to advertise with you when they can appear for free in an editorial environment?
  8. 8. Accountability ensure you are reporting up to date audience data, or quantitative statistics transparently and accurately.
  9. 9. Competitive Market and Your Position do you have a strong understanding of your competitive market and your place in it – your advertisers will! Are you promoting your 'unique selling points' (USPs) effectively and can you counter your potential advertiser's objections based on your well developed competitive
  10. 10. Continually Educate Yourself the advertising, media and publishing market is now evolving at a pace never before Realised. We are currently experiencing an evolution likened to Gutenberg's invention of the printing press.
  11. 11. t h a n k y o u

×