Nerd Music PPT (PAX 2012)

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Nerd Music PPT (PAX 2012)

  1. 1. Nerdcore Hip-Hop Past, Present and Future PAX 2012 Raheem Jarbo aka Mega Ran – megaran.com Damian Hess aka MC Frontalot – frontalot.com Keith Moore aka Beefy – Beefyness.com
  2. 2. Nerdcore Hip Hop.
  3. 3. YET.... Nerdcore survives...how?  DIY Aesthetic?  Reaching an audience never spoken for?  Relatable subject matter?  Awesome, timeless source material?
  4. 4. What Is It?
  5. 5.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level
  6. 6.  Click to edit the outline text format − Second Outline Level  Third Outline Level −Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level  Ninth Outline LevelClick to edit Master text styles ◦ Second level  Third level N. E. S.  Nerdrap Entertainment System, an album by artist YTCracker.
  7. 7.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Wild Style was the first hip hop motion picture, released in 1983.  The film depicts several prominent figures from the early hip hop culture, engaging in activities such as MCing, turntablism, graffiti and breakdancing.  “Wild Style resonates with the optimism of a movement exploding in a burst of creativity. The pioneers of hip-hop …are fresh-faced; the Manhattan art world is just waking up to the commercial potential of graffiti. “ –Times Online
  8. 8. In an attempt to cash in on the break dancing phenomenon of the 1980’s, Epyx games introduced BREAK DANCE, a copy-the-moves game for Commodore 64… The game was very poorly developed and thus performed poorly.
  9. 9. The Emcee • The first introduction of an ‘emcee based theme to the video game world • Gameplay was similar to the “Guitar Hero “ format – instead of matching notes, you would have to match the corresponding buttons to lyrics with timing. Notable meetings:
  10. 10. JET GRIND RADIO (JET SET RADIO -JPN) – SEGA 2000 • First game to explore the art of graffiti • Featured revolutionary cel-shaded graphics— heavily duplicated • Maintains a huge cult following in the US and Japan • Soundtrack is mostly electro/techno/J-Pop but the graf is 80’s hip hop inspired.
  11. 11. DEF JAM series (EA, 2003-) • A wrestling game that featured playable hip-hop stars like DMX and Ludacris with a banging hip-hop soundtrack. • In 2004’s Fight for NY, more rappers were added, like Snoop Dogg and Ice-T and the fighting moved to offer more than wrestling moves. • Two years later, Def Jam: Fight for NY: The Takeover was released for the PSP and played as a prequel to the events of Fight for NY. • Def Jam: Icon was released for the new generation of consoles = sucked. Game over.
  12. 12. rapid decline of hip-hop record sales, down 44% since 2000 and moved from 13% of all music sales to 10%. Illegal downloading Advanced technology increased artistry output – Oversaturation of Hip Hop music in market "white kids no longer fooled” – PrefixMag.com WHY? The Decline of Hip Hop Recording Sales
  13. 13.  Click to edit the outline text format − Second Outline Level  Third Outline Level −Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level  Ninth Outline LevelClick to edit Master text styles ◦ Second level  Third level An album based on the most influential game of our time.  Megaranmusic.com
  14. 14.  Schaffer The Darklord  MC Lars  Dual Core  Adam Warrock  ?? Other great Nerdcore to check out:
  15. 15. .
  16. 16.  Mega Ran, Mega Ran 9 and Mega Ran 10 albums are exclusively licensed by Capcom!  Random has performed his songs at Comic-Con with Capcom in ‘07 to present. Random and Capcom.
  17. 17. QUESTIONS? ?
  18. 18. BONUS STAGE!! For coming to this Panel, you can save $$$$$ on Mega Ran merch at these sites: MEGARANMUSIC.COM (cds and downloads) MEGARAN.BIGCARTEL.COM (shirts and stuff) Enter the code PAX 2012 to save 20% on your purchase. BUT WHY WAIT? f / ,

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