2. All the hype nowadays in web-based industries is the
pioneering concept called article marketing. Article
marketing is one type of Internet advertising that has
proven to be both instructive and effective, because
Internet users are being given useful information on
their related searches, through short but helpful articles
with an accompanying link to the author's site at the
bottom part of the article. Website owners are now
given a new way to market their goods and
services, where they can post their articles in a number
of directories in exchange for potential views and
increased website traffic.
3. So how do you write such articles? Article writing
encompasses initially mass print media like
magazines, newspapers, and the like. The articles
written in these media are usually long winded and
detailed, and very often command longer attention
spans from the readers. Newspapers and magazines pay
their writers to write such long articles because their
readership depend on how wide range the topics
are, and how up to trend the issues are. But the articles
employed in Internet article marketing should not be in
parallel with the articles written in print. The web is a
never-ending source of research material and if the
readers do not get what they want instantly by reading
the articles
4. published in directories, they could turn to other sources
because the choices are endless. Therefore the articles
have to be written in such a way that the attentions of
the Internet users are utilized to the fullest degree.
5. Short articles of about 600-800 words are most ideal.
This way, all the important elements of a subject matter
is tightly woven into the article, thus creating less risk of
boring the readers with unnecessary matters. Imagine
an article that has too much introduction, an incoherent
body, and a hanging conclusion- no one would take the
effort to have to analyze what is written, because
people want straight up facts. They want to read and to
understand each sentence, and ideally to be more
informed about the given issue, period.
6. For example, an article that deals with the benefits of
water therapy would want to consider including
highlights on how the consumption of water could help
in eradicating toxins built up by faulty eating. And then
this could be explained further by noting specific studies
that have dealt with natural remedies alongside the use
of conventional commercial medicine. The advantages
of utilizing natural therapies would be that there are less
possibilities of side effects and a less overworked
liver, as this essential body organ is primarily responsible
in the flushing out of unwanted toxins from
overeating, unnatural diets, and of course modern pills
and medicines.
7. The article has to be persuasive, too.
Persuasive, yes, but not in the obvious way of trying to
sell something, credible in the sense that straight
facts, and not just mere opinions, are being presented.
Statistical studies that can be verified are helpful tools in
persuasive delivery because there are quite a number of
surveys over the Internet that provides clear facts. A
persuasive article would also want to consider using
quotes from reliable personalities on the subject matter.
This adds credibility to the written article and
considerably increases general interest. Anyone who
would read something that was verified by an
expert, and can be traced back to historical truths would
most
9. Then there is the issue about the target market. And in
this case, since the articles can be read by many, it
would be more appropriate to say target audience. Of
course, not everyone is interested with the things that
are written in the articles. There would be people who
would not care less what the topics are about simply
because not every topic can elicit a favorable response
from everyone. The reason why businesses have to
target a market niche is because certain demographics
will veer away from what the popular trends are.
Age, gender, cultural differences, and the like are just
some of the demographics to be considered. If a certain
article topic for example is targeted to people
10. with age over 40, perhaps the use of modern slang and
the online chat lexicons should be discouraged. The
audiences are the judges on the written articles, and if
they are disappointed with what they have read, they
would most very likely switch to other websites, or to
choose the articles that are in tune with what they are
searching for.
11. Asking questions on the topics too would help very
largely. This allows for review on the article that will be
published. Will the target audience care to hear this?
Will this information drive be helpful? Will these people
be propelled to read further and to click on the site
located at the resource box? Or will they just end up
getting bored on mid-page and abandon the site
altogether? These are just some of the crucial questions
that need to be dealt with in creating well-written
contents in article marketing.
12. A well-written article too, is one that appears not be
blatantly selling anything, but one that disguises merely
as simple information drive. People usually have adverse
reactions to annoying salesmen knocking on doors in the
rush of morning hours, that when they are usually
presented anything that merits a sale, the mechanical
response would almost always be in the negative. Article
marketing seeks to build up a wide readership over an
extended period of time by publishing relevant and up-
to-date articles, and not to drive would-be clients away
because of the obvious want of easy profit. The wide
source of information, and the relatively easy access to
it have made our audiences more
13. intelligent buyers, and their knowledge compels them to
make choices that they can benefit from even in the long
term.