SlideShare a Scribd company logo
1 of 14
Download to read offline
Article Marketing: How To Write Great Articles
All the hype nowadays in web-based industries is the
pioneering concept called article marketing. Article
marketing is one type of Internet advertising that has
proven to be both instructive and effective, because
Internet users are being given useful information on
their related searches, through short but helpful articles
with an accompanying link to the author's site at the
bottom part of the article. Website owners are now
given a new way to market their goods and
services, where they can post their articles in a number
of directories in exchange for potential views and
increased website traffic.
So how do you write such articles? Article writing
encompasses initially mass print media like
magazines, newspapers, and the like. The articles
written in these media are usually long winded and
detailed, and very often command longer attention
spans from the readers. Newspapers and magazines pay
their writers to write such long articles because their
readership depend on how wide range the topics
are, and how up to trend the issues are. But the articles
employed in Internet article marketing should not be in
parallel with the articles written in print. The web is a
never-ending source of research material and if the
readers do not get what they want instantly by reading
the articles
published in directories, they could turn to other sources
because the choices are endless. Therefore the articles
have to be written in such a way that the attentions of
the Internet users are utilized to the fullest degree.
Short articles of about 600-800 words are most ideal.
This way, all the important elements of a subject matter
is tightly woven into the article, thus creating less risk of
boring the readers with unnecessary matters. Imagine
an article that has too much introduction, an incoherent
body, and a hanging conclusion- no one would take the
effort to have to analyze what is written, because
people want straight up facts. They want to read and to
understand each sentence, and ideally to be more
informed about the given issue, period.
For example, an article that deals with the benefits of
water therapy would want to consider including
highlights on how the consumption of water could help
in eradicating toxins built up by faulty eating. And then
this could be explained further by noting specific studies
that have dealt with natural remedies alongside the use
of conventional commercial medicine. The advantages
of utilizing natural therapies would be that there are less
possibilities of side effects and a less overworked
liver, as this essential body organ is primarily responsible
in the flushing out of unwanted toxins from
overeating, unnatural diets, and of course modern pills
and medicines.
The article has to be persuasive, too.
Persuasive, yes, but not in the obvious way of trying to
sell something, credible in the sense that straight
facts, and not just mere opinions, are being presented.
Statistical studies that can be verified are helpful tools in
persuasive delivery because there are quite a number of
surveys over the Internet that provides clear facts. A
persuasive article would also want to consider using
quotes from reliable personalities on the subject matter.
This adds credibility to the written article and
considerably increases general interest. Anyone who
would read something that was verified by an
expert, and can be traced back to historical truths would
most
likely begin to form certain positive beliefs.
Then there is the issue about the target market. And in
this case, since the articles can be read by many, it
would be more appropriate to say target audience. Of
course, not everyone is interested with the things that
are written in the articles. There would be people who
would not care less what the topics are about simply
because not every topic can elicit a favorable response
from everyone. The reason why businesses have to
target a market niche is because certain demographics
will veer away from what the popular trends are.
Age, gender, cultural differences, and the like are just
some of the demographics to be considered. If a certain
article topic for example is targeted to people
with age over 40, perhaps the use of modern slang and
the online chat lexicons should be discouraged. The
audiences are the judges on the written articles, and if
they are disappointed with what they have read, they
would most very likely switch to other websites, or to
choose the articles that are in tune with what they are
searching for.
Asking questions on the topics too would help very
largely. This allows for review on the article that will be
published. Will the target audience care to hear this?
Will this information drive be helpful? Will these people
be propelled to read further and to click on the site
located at the resource box? Or will they just end up
getting bored on mid-page and abandon the site
altogether? These are just some of the crucial questions
that need to be dealt with in creating well-written
contents in article marketing.
A well-written article too, is one that appears not be
blatantly selling anything, but one that disguises merely
as simple information drive. People usually have adverse
reactions to annoying salesmen knocking on doors in the
rush of morning hours, that when they are usually
presented anything that merits a sale, the mechanical
response would almost always be in the negative. Article
marketing seeks to build up a wide readership over an
extended period of time by publishing relevant and up-
to-date articles, and not to drive would-be clients away
because of the obvious want of easy profit. The wide
source of information, and the relatively easy access to
it have made our audiences more
intelligent buyers, and their knowledge compels them to
make choices that they can benefit from even in the long
term.
http://howtostartanonlinebusinesssite.info/form.php?i
d=591437

More Related Content

Recently uploaded

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 

Recently uploaded (20)

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 

Article Marketing: How To Write Great Articles

  • 1. Article Marketing: How To Write Great Articles
  • 2. All the hype nowadays in web-based industries is the pioneering concept called article marketing. Article marketing is one type of Internet advertising that has proven to be both instructive and effective, because Internet users are being given useful information on their related searches, through short but helpful articles with an accompanying link to the author's site at the bottom part of the article. Website owners are now given a new way to market their goods and services, where they can post their articles in a number of directories in exchange for potential views and increased website traffic.
  • 3. So how do you write such articles? Article writing encompasses initially mass print media like magazines, newspapers, and the like. The articles written in these media are usually long winded and detailed, and very often command longer attention spans from the readers. Newspapers and magazines pay their writers to write such long articles because their readership depend on how wide range the topics are, and how up to trend the issues are. But the articles employed in Internet article marketing should not be in parallel with the articles written in print. The web is a never-ending source of research material and if the readers do not get what they want instantly by reading the articles
  • 4. published in directories, they could turn to other sources because the choices are endless. Therefore the articles have to be written in such a way that the attentions of the Internet users are utilized to the fullest degree.
  • 5. Short articles of about 600-800 words are most ideal. This way, all the important elements of a subject matter is tightly woven into the article, thus creating less risk of boring the readers with unnecessary matters. Imagine an article that has too much introduction, an incoherent body, and a hanging conclusion- no one would take the effort to have to analyze what is written, because people want straight up facts. They want to read and to understand each sentence, and ideally to be more informed about the given issue, period.
  • 6. For example, an article that deals with the benefits of water therapy would want to consider including highlights on how the consumption of water could help in eradicating toxins built up by faulty eating. And then this could be explained further by noting specific studies that have dealt with natural remedies alongside the use of conventional commercial medicine. The advantages of utilizing natural therapies would be that there are less possibilities of side effects and a less overworked liver, as this essential body organ is primarily responsible in the flushing out of unwanted toxins from overeating, unnatural diets, and of course modern pills and medicines.
  • 7. The article has to be persuasive, too. Persuasive, yes, but not in the obvious way of trying to sell something, credible in the sense that straight facts, and not just mere opinions, are being presented. Statistical studies that can be verified are helpful tools in persuasive delivery because there are quite a number of surveys over the Internet that provides clear facts. A persuasive article would also want to consider using quotes from reliable personalities on the subject matter. This adds credibility to the written article and considerably increases general interest. Anyone who would read something that was verified by an expert, and can be traced back to historical truths would most
  • 8. likely begin to form certain positive beliefs.
  • 9. Then there is the issue about the target market. And in this case, since the articles can be read by many, it would be more appropriate to say target audience. Of course, not everyone is interested with the things that are written in the articles. There would be people who would not care less what the topics are about simply because not every topic can elicit a favorable response from everyone. The reason why businesses have to target a market niche is because certain demographics will veer away from what the popular trends are. Age, gender, cultural differences, and the like are just some of the demographics to be considered. If a certain article topic for example is targeted to people
  • 10. with age over 40, perhaps the use of modern slang and the online chat lexicons should be discouraged. The audiences are the judges on the written articles, and if they are disappointed with what they have read, they would most very likely switch to other websites, or to choose the articles that are in tune with what they are searching for.
  • 11. Asking questions on the topics too would help very largely. This allows for review on the article that will be published. Will the target audience care to hear this? Will this information drive be helpful? Will these people be propelled to read further and to click on the site located at the resource box? Or will they just end up getting bored on mid-page and abandon the site altogether? These are just some of the crucial questions that need to be dealt with in creating well-written contents in article marketing.
  • 12. A well-written article too, is one that appears not be blatantly selling anything, but one that disguises merely as simple information drive. People usually have adverse reactions to annoying salesmen knocking on doors in the rush of morning hours, that when they are usually presented anything that merits a sale, the mechanical response would almost always be in the negative. Article marketing seeks to build up a wide readership over an extended period of time by publishing relevant and up- to-date articles, and not to drive would-be clients away because of the obvious want of easy profit. The wide source of information, and the relatively easy access to it have made our audiences more
  • 13. intelligent buyers, and their knowledge compels them to make choices that they can benefit from even in the long term.