Calculating Local SEO ROI

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Calculating Local SEO ROI

  1. 1. MEET A LOCAL SEO CLIENT A well respected franchised Real Estate Broker located in Georgia wanted to escalate their keyword rankings and website traffic to generate new online sale opportunities. While they had a good presence in Google’s search results they wanted to increase their online exposure and go from good to GREAT.THEY WANTED TO “INCREASE ONLINE SALE OPPORTUNITIES.”
  2. 2. THE LOCAL SEO STRATEGY CALCULATED PROVEN OPTIMIAL IMPLEMENTATION STRATEGY TECHNIQUES RESULTSTHEIR GOALS WERE STRAIGHT-FORWARD.Improve keyword rankings on Google and other search engines for carefully chosen phrases to surge brandawareness, website traffic, leads and thus increased sale opportunities.WHAT WE DID.Randi Thornton analysed and studied the existing online optimization efforts as well as their online competitors.These findings lead to a comprehensive local SEO strategy which was implemented using proven search engineoptimization techniques for optimal results.
  3. 3. HOW WE DID ITON-SITE SEO OFF-SITE SEO MONITORINGThe website was studied from a Ranking factors that influenceSEO perspective. All positive and search rankings from social Every implemented strategicnegative issues that could effect media platforms, authoritative tactic was monitored and trackedour local SEO campaign were online mentions & other off-site for optimal results while newcorrected or enhanced. SEO factors were addressed. opportunities were discovered.
  4. 4. THE LOCAL SEORESULTS…
  5. 5. INDEXED WEB PAGES NEW INDEXED RESULTS NEW WEB PAGES LISTED ON GOOGLE PAGES = INCREASED WEB EXPOSURE. 2,700 3,300600 NEW INDEXED OLD NEW WEB PAGESActual results as of the date of this publication.
  6. 6. KEYWORD RANKINGS60 RESULTS PAGE 15040 ON GOOGLE30 6 NEW TARGETED20 OLD Ranking KEYWORDS HIT PAGE10 1 ON GOOGLE. NEW Ranking - A SUBSTAINTIAL DEFEATE for highly competitive keywords. Actual results as of the date of this publication.
  7. 7. WEBSITE VISITOR RESULTS INCREASED WEBSITE TRAFFIC 5,605 2,356PREVIOUS # OF WEBSITE VISITORS 2,104 9,248 1,823 # OF NEW WEBSITE VISITORS 1,547 1,418 1,532 1,444 1,34639.4% 1,283 1,183 NEW WEB VISITORS Actual results compared to the previous year. April May June July Aug
  8. 8. SEARCH ENGINE TRAFFIC RESULTSGOOGLE TRAFFIC BING ORGANIC YAHOO TRAFFIC AOL TRAFFICThe number of website The number of website The number of website The number of websitevisitors increased 120.9% visitors increased 58.59% visitors increased 31.55% visitors increasedfrom organic listings in from organic search from organic search 151.52% from organicGoogle. listings on Bing. listings on Yahoo. search listings on AOL. Actual results from Google analytics. April 11, 2012 to Sept 18, 2012 compared to April 11, 2011 to Sept 18, 2011
  9. 9. CALCULATING LOCAL SEO RESULTS Page 1 rankings Amplified keyword on Google for More online Website traffic rankings, brandtargeted keyword searchers looking increased by nearly awareness & website phrases. for their 40%. traffic dramatically services, found increased sale KEYWORDS them. WEB opportunities. BRAND TRAFFIC SALES AWARENESS
  10. 10. IS LOCAL SEO FINANCIALLY SMART FOR YOUR BUSINESS?FIND OUT! WANT TO CONNECT? WEBSITE TWITTER @seogoogleguru SEOGoogleGuru.com TELEPHONE FACEBOOK facebook.com/seogoogleguru (612) 414-2541 LINKEDIN EMAIL linkedin.com/company/ randi@seogoogleguru.com seogoogleguru-com LOCAL SEO I love my online connections. GURU Randi Thornton Stay connected for the latest and best of local SEO.Important Note: I only accept one local SEO client per industry, per area.

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