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7 Basic Steps of Content Marketing Lifecycle


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Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.What is content marketing?Why choose content marketing?How is content marketing different to traditional marketing?

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7 Basic Steps of Content Marketing Lifecycle

  1. 1. -:7 steps of the content marketing lifecycle:- ContentMarketing Cycle Analytics & Insight Content Strategy Content Curation/ Collection Content Creation Distribution Participation Evaluation •Content Sourcing Plan •Voice & Brand Definition •Asset Production •Copy Production •Quality Assurance •Create Governance Model •CMS Customization •Metadata Plan •Migration Plan •Advisory Role with Clients •Use analytics to determine areas of success & failure