Do many searchers click on
nothing at all, and instead change their query, or choose a “related search?” If it’s these, maybe we show more results for where sour beer is available.
Do searchers, on average, “short-
click” some results, while “long- clicking” others? If clicks on Wikipedia result in a quick bounce back to the SERP While SeattleMag gets high engagement w/ few bounces… Google may swap their rankings
Do the Top Results Take
Them All the Way Through Their Issue? Thinking about writing a book… Financial expectations Odds of getting a publisher Self-publishing vs. traditional Finding an agent Choosing a publisher Tips by genre Book marketingThe pitch
STEP 8:Apply the On-Page SEO
Checklist Createtrust&engagementthroughUI,UX,&branding EmployKWsintelligently(title,headline,content,URL,img,etc) OptimizeyoursnippettoearnthehighestpossibleCTR Deliveruniquevaluebeyondwhatothersitescanoffer Craftcontentthatfulfillsthesearcher’sprimarygoals Speed,speed,andmorespeed Avoidelementsthatdissuadevisitors Userelatedtopicstoboostrelevancy&rankingpotential Via On-Page SEO