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The Worst Lessons Marketing Ever Taught Content

Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).

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The Worst Advice Marketing Ever
Gave to Content
Rand Fishkin, Founder, Moz | @randfish
What Makes
Content Successful?
It Accomplishes its
Creator’s Goal(s)
@randfish
Simple.
But… There are
Two Kinds of Goals:
@randfish
Not-So-Smart Goals
@randfish
Go Viral!
@randfish
Lots of shares and views…
But what does that
accomplish?

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