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Match the Org’s Most Important The Worst Lessons Marketing Ever Taught Content


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Match the Org’s Most Important Priorities
Grow top-of-funnel for
product X by 25% this year
Help us win more head-to-
head deals vs. competitor Y
Earn 10% more leads for our
sales team via our free tools
Top 3 Priorities:
ID & create content that
helps audience in our field
Create comparison pages &
rank for us vs. Y terms
ID searches our tools answer
& create content to rank
Content Tactics

Published in: Marketing
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