Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
“If anybody dares to step outside of the box, the
retaliation is swift. I have to say, after 50 years of
feminism, the retaliation against “tomboy” girls has
softened some over the years. The retaliation to
“mama's boys” and “sissy boys” is just as violent now
among peers as it has always been.”
- Terrence Real, Author of I Don’t Want to Talk About It:
Overcoming the Secret Legacy of Male Depression
Over Time, Effectiveness Improves!
Solution: Focus on Potential;
If you’re here after three
months of work, you’re on a
powerful trajectory, even if it’s
not ROI-positive yet
Scan HTMLcode for basic functions?
Pull data viaAPIs inside Excel?
Insert code snippets with Google Tag Manager?
Audit websites to find technical issues?
Use web crawl tools to export desired data?
Test Google’s indexation of a page’s content?
Search Marketing in 2017 Has to Consider:
Google Maps (& Local-Biased Results)
YouTube (originating searches & in GG results)
Which SERP Features Show For Your Keywords
Amazon, Facebook, Reddit, Bing
Where Search Demand Originates
Ranking well in Image
Search often doesn’t bring
much traffic or value
But… If you’re in a
commerce is tied to
visuals, it can be
Likewise, if lots of
want your visuals,
ranking here can
yield loads of links
Focus on Signal:Noise Ratio – Don’t Let Bad Pages
Drag Down a Good Site
Quantity of Pages
Earning SERP Visits
Relative Time on Site,
Bounce Rate, Pgs/Visit,
3 Options for Pages Like These:
1) Improve them
2) Remove them (404)
3) Redirect them (301)
16 Features Every SEO Should Consider:
SERPFeature Type How toGet In