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The Competitive Worlds of Skincare SparkToro Beta Sneak Peek

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The Competitive Worlds of Skincare & Makeup
The Problem
Glossier’s brand is beloved, but expanding
inorganically to new audiences has massive
costs due to entrenched competition.
The Solution
Using SparkToro, Glossier can uncover
undiscovered, smaller, niche sources of
influence to reach their beauty-focused
audience.

Published in: Technology
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