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Real Talk… I hate when SparkToro Beta Sneak Peek

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Real Talk…
I hate when founders say “our solution can work for any problem!” That’s never
the truth. So let’s get serious about where SparkToro works well and doesn’t.
SparkToro’s Audience Data Works Well When:
We have 300+ profiles that match the audience you’re targeting
(more if the audience’s behavior is very diverse, fewer if very similar – just like election polling)
Your audience is clearly definable and self-describes using a few, searchable words or
phrases
(SparkToro’s great for reaching “bartenders” or “marine biologists” – they use those words to describe themselves; it’s not so great if
you’re targeting “homebuyers seeking new, energy-efficient windows” because that audience won’t self-describe in a searchable way)
OR your audience talks about the interests/topics that identifies them as potential customers
(Great for reaching people who are fans of DIY, 3D-printing because they tend to talk about that! But, not so great for targeting “parents
buying their children’s first computer” because people rarely broadcast that intent)
Your audience uses English in their online social + web profiles
(we do index some non-English profiles, but the vast majority of our dataset is English-centric in this first version)

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