Successfully reported this slideshow.

Organic Marketing is Under-Invested<br />Organic SEOmoz Pitch Deck July 2011

256

Share

Loading in …3
×
9 of 36
9 of 36

Organic Marketing is Under-Invested<br />Organic SEOmoz Pitch Deck July 2011

256

Share

Download to read offline

Organic Marketing is Under-InvestedOrganic drives 90%+ of traffic(but garners only ~$5 billion of investment in 2011)Paid drives <10% of web traffic(but wins a whopping $31+ Billion of investment in 2011)Percent of Web Traffic from Various Sources to the Average WebsiteWeb Traffic is driven almost entirely by organic/earned media, yet nearly all of the investment in driving traffic to websites is through paid channels… This is an unsustainable dichotomy.

Organic Marketing is Under-InvestedOrganic drives 90%+ of traffic(but garners only ~$5 billion of investment in 2011)Paid drives <10% of web traffic(but wins a whopping $31+ Billion of investment in 2011)Percent of Web Traffic from Various Sources to the Average WebsiteWeb Traffic is driven almost entirely by organic/earned media, yet nearly all of the investment in driving traffic to websites is through paid channels… This is an unsustainable dichotomy.

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

×