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Organic Marketing is Under-Invested<br />Organic SEOmoz Pitch Deck July 2011

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Organic Marketing is Under-InvestedOrganic drives 90%+ of traffic(but garners only ~$5 billion of investment in 2011)Paid drives <10% of web traffic(but wins a whopping $31+ Billion of investment in 2011)Percent of Web Traffic from Various Sources to the Average WebsiteWeb Traffic is driven almost entirely by organic/earned media, yet nearly all of the investment in driving traffic to websites is through paid channels… This is an unsustainable dichotomy.

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