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The Scary Part:
Organic Paid No Clicks
Mobile
Desktop
February 2016 February 2018
Organic Paid No Clicks
65.56% 2.50% 34.44%
58.43% 1.83% 41.57%
65.72% 3.82% 34.28%
38.97% 3.12% 61.03%
20% drop in mobile, organic CTR. 20%
increase in mobile “no click” searches.

Published in: Marketing
  • Hi "Use CTR% estimates in KWs research" (Slide 60) . Do you recomend a tool for that?
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  • This is a great layout of the different ways that search is changing and evolving. This is especially important for those that rely heavily on organic traffic.
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