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The Scary Part: Organic Paid SEO on the SERPs - Brighton SEO Closing Talk

The Scary Part:
Organic Paid No Clicks
Mobile
Desktop
February 2016 February 2018
Organic Paid No Clicks
65.56% 2.50% 34.44%
58.43% 1.83% 41.57%
65.72% 3.82% 34.28%
38.97% 3.12% 61.03%
20% drop in mobile, organic CTR. 20%
increase in mobile “no click” searches.

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