Goal: Build awareness & Influencers:
Wall Street Journal, acquire customers for bloggers, data viz Tableau’s software aficionadosWho: Business analysts, Experience: Beautiful, usable UX. entrepreneurs, big data Interactive e.g. owners, Excel junkies Meaningful insights.Where: Press, Search, Social, ROI Comparison: Blogosphere, Brand advertising = too Tradeshows shotgun, too expensive
Goal: Build awareness in the
Influencers: Facebook friends, highly competitive NYC colleagues, family criminal law fieldWho: Anyone who might Experience: Enjoyable to read, influence anyone who’s easy to get through, ever arrested high quality infoWhere: Social, Blogosphere, ROI Comparison: Press, Search Paid search = too expensive, won’t reach the referral audience
Blogs Tweets Video Plugins UGC
Comments Comics Slide Decks Products Photos InfographicsAnimations CONTENT MARKETING! Services (aka anything you produce to earn awareness, likability & trust)UI Elements Physical Space APIs Print Material Ads Press Tools Events PDFs Food Data Platforms
Goal: Build awareness of cancer
Influencers: Seattle journalists, treatment center & earn mainstream media, support/donations friends & familyWho: Northwest families and Experience: Emotional, positive, potential donors uncontroversialWhere: Press, YouTube, ROI Comparison: social, search Brand advertising is an option and Children’s invests there today… This is an experiment.