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#2: Stick to Your Values, Lessons Learned Building Moz

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#2: Stick to Your Values, (Especially When It’s Hard)“The core values embodied in our credo might be acompetitive advantage, but that is not why we havethem. We have them because they define for us whatwe stand for, and we would hold them even if theybecame a competitive disadvantage.”- Ralph S. Larsen, CEO of Johnson & Johnson http://www.jimcollins.com/article_topics/articles/good-to-great.html

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  • Thanks for sharing this Rand.

    I definitely think point #8 is what most startups and entrepreneurs should take away: you are not Facebook, Apple, Dropbox, Instagram or Google, so stop using them as your benchmark!

    It always feels silly when people say 'We're the next Facebook!'

    No, you're not. You're building something different (or at least I hope you are) and you should use your own measurements for success.

    Thanks again!

    PS. I didn't think someone would bring a baby as a team member in a startup, but... I guess their adorableness is an asset.
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