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Unclear, difficult-to-evaluate request Multiple asks How to Kick Butt with Your Email Outreach

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Unclear, difficult-to-evaluate request
Multiple asks in a single message
Historical Reputation from Gmail/Hotmail/etc (i.e. recipients have
marked your email as spam in the past)
Poor targeting (i.e. request has low relevance to the target)
Source characteristics (name, email address, photo/image, writing
style, etc) align with common spam features
To Break Through, Avoid These Characteristics

Published in: Marketing
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