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The Search Snippet? Still Important. Applying SEO & Startup Tactics to Book Marketing

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The Search Snippet? Still Important.
Does the title match what
searchers want?
Does the URLseem
compelling?
Does your site sound
trustworthy or sketchy?
Is your result fresh? Do
searchers want a newer
result?
Does the description
create curiosity & entice
a click?
Do you get the brand
dropdown?

Published in: Marketing
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