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How does Moz do marketing? What do we invest in and why? What are some of the unique stats around our efforts? This presentation walks through many of the unique aspects of Moz's marketing efforts.
How does Moz do marketing? What do we invest in and why? What are some of the unique stats around our efforts? This presentation walks through many of the unique aspects of Moz's marketing efforts.
The 8 Rules of Moz
Marketing Over the past 5 years, Moz has grown both traffic and customers by more than 10X. Learn the weird and wonderful ways Moz leverages marketing strategies, tactics, and channels to build an inbound software business. by Rand Fishkin Download: http://bit.ly/8rulesofmozmarketing
Why Have Marketing “Rules?” Gives
structure to marketing discussions & decisions Provides an easy reference point for new Mozzers Gives us standards against which we compare our work Ensures TAGFEE (our core values) is part of marketing Helps tell us what NOT to do (a critical part of strategy) Empowers every Mozzer to be a marketer
Our Approach to Design &
UX No barriers to access No lead capture forms No interstitials No registration required Anyone can share, use, modify or visuals