How to Pitch Perfect and get your startup funded.

2. Anatomy of the Pitch
• It’s a conversation
• Short and sweet
• Audience specific
• Solve a clear pain point in the marketplace
and led by dynamic leaders

3. Who’s in the Batters Box ?
• Friends & Family
• Crowdfunding
• Angels
• Venture Capitalists
• Private Equity

4. The Strike Zone
Why Investors Invest:
– They invest in your space
– Convinced of opportunity & timing
– Your Team can pull it off (done it before)
– A clear path of execution (see their return)

5. Who’s On Deck
• Tell the story
• Clear
• Compelling
• Inspire
• Motivate action

6. Be CLEAR
• Captivate
• Language & Leadership
• Energy & Execution
• Authenticity & Trust
• Relevance

7. Be Compelling
• Your Team
– Matters the Most
• Your deck
– Sells the concept
– Confirms your commitment
– Shows Clarity of thought
– Introduces your brand
• Your Idea
– Important but not as much as you think

8. Own the Frame – Win the Game
• The most skilled communicator presents
• Rehearse
– Pitchers & Catchers communicate
• Analyze your target
– Top Pitchers know what the Hitter wants to see

9. The Batting Order
Cover Slide
Elevator Pitch Slide
Team (If not notable, place after “Your Solution” to show who built it and why)
Board Members, Advisers & Future Hires
Market Opportunity: Define Market, Size & Target Client - Size does matter.
Market Problem
Your Solution (1-2 slides)
Traction & Awards - Who are you & why you’ll kick everyone’s butt?
Secret Sauce aka Competitive Advantages (Optional, slides 5 & 6)
Competitive Landscape
Business Model: Key Revenue Streams & Customer Acquisition
Marketing Approach, Strategy, and Timeline
Financial Projections
The Ask: Capital Raise / $ Uses / Intros
Closing Slide: Questions? Contact Details

10. Stolen Bases Are Oh So Sweet!

11. Who’s Winning at this Game?

12. 12

13. 13

14. Cdling is
Google for great
innovators.
Problem:
How to find
Winners?

15. A LINKEDIN ALTERNATIVE
Market Opportunity
• LinkedIn has virtually no competition (online professional
networking) NYSE: LNKD | Market Cap: $33.6 Billion
• Potential user base is over 1 billion globally
• Online advertising just hit $100 billion, growing 17% annually
• Online professional services hit $5 billion, growing 12% annually
• Online eCommerce just reached $1.5 trillion, growing 18% annually

16. 16

17. PROBLEM & SOLUTION
Problem:
LinkedIn lacks engagement, collaboration, contact/content management
and commercialism. Simply put, LinkedIn grossly underperforms.
Solution:
Built-In Groups √
File Sharing √
Portfolio/Catalog √
Profile Headline √
Virtual Meetings √
eCommerce √
Virtual Roledex √
Webtalk sets itself apart not just by
the features listed on the left, but also
by offering a world class experience
through design and customer service.
Webtalk's revenue sharing affiliate
program has proven to be successful
at rapid user and revenue generation.

19. 19

20. 20

22. © 2010 Velocitude, LLC – Proprietary and Confidential
4/7/15
Page 22
Solution Example
Velocitude helped AutoNation achieve its goals
of providing superior customer service and
generating incremental revenue with the
following conveniences:
Find a Vehicle
Find a Dealer from the Road
Schedule Service On-The-Go
Velocitude s Mobile Platform was a quick
and seamless integration with our main
company website. They learned about our
business and helped us identify the key
functions our customers need from a mobile
device. Our partner, Velocitude, continues to
offer analysis and enhancements to
constantly improve our relationship with our
customers.
Gary Marcotte
Senior Vice President - eCommerce
AutoNation
Using the Velocitude Mobile Platform
Before
After

23. Solution:
Keep
Score.
Cdling is Business
People Search 3.0

24. PRODUCT TRACTION
• Revenue: Averaged 5x LinkedIn's RPU during Alpha test ($5 per user
per month/ $60 per year)
• Cash Flow: Generated $20K during a two week Alpha test (1,000
users)
• Users: Acquired over 87K pre-registered Beta users on Webtalk.co
• Fans: 11K+ on Facebook | 16K+ on Twitter | 72K+ on YouTube
• Featured In: The Tampa Bay Business Journal, Tampa Bay Times, Fox
News & SAP Startup Forum

25. ecret Sauce: SocialCPX (Commission Per Exchange)
he Most Lucrative Affiliate Network On The Planet"
ebtalk's competitive affiliate network to CJ.com
ocialCPX is to Webtalk what Ad Sense is to Google

26. 26

27. 27

28. 28

29. 29

30. 30

31. 31

32. 32

33. Getting to the Playoffs
• Rule of 3’s
– 1/3 Getting to know each other
– 1/3 Pitching
– 1/3 Q&A
• Presentation ready
• Don’t read the slides
• Watch yourself
• Timing is everything
• Be tactful and answer EVERY question
• Don’t Lie, bluff or be a smart-ass!
• Expect the curveball & prepared for ANYTHING!!!

34. The Big Show
• Sold Out Games
• Loyal Adoring Fans
• Team of MVP’s & Allstars
• You made the Playoffs
• Coaches & Owners are your Biggest Fans

35. Commitment to Your Material
Commitment to Your Audience
= AUTHENTICITY
+

36. +Fully understand the market and where your company fits.
Have a sound strategy for acquiring customers. Know how
much it will cost and your retention rate. (COCA & ARPU)
Approach the meeting as a conversation. Be authentic !
Articulate why you need investor dollars and present a
solid plan for how you will spend the money.
Have a solid focus for the business: Less is more !!
Attitude matters: Be likable & exhibit a strong work ethic.
Mastering Moneyball

37. Joy Randels
Founder & CEO
New Market Partners
@joy_randels
joy.randels@gmail.com