WHAT TRAVEL PAYMENT IS ALL ABOUT. Social Media in Business Travel: Why give a tweet?By: Rana Walker / AirPlus Internationa...
I felt right at home when I arrived…AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 2
The Social Media phenomenom AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 3
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 4
Social Media is not simply fun and games - it’s smart business!     Two-sided                                             ...
Social media connections allow you tobuild your sphere of trusted influence –the most important factor for buyingdecisions...
Social Media Prism            Relationship                       Content              Experience                     Conve...
Social Media is evolving andchanging the way we communicateand conduct business.What we lose in control – we gain intransp...
Mapping the Social Internet– Harvard Business Review, July-Aug. 2010    AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA ...
If Facebookwere a country,it would be the 3rd most populated   in the  world!Only China & Indiaare more populated –    the...
Facebook Profiles                                                    End of 2010:                                         ...
Facebook statsGo where they already are – ripe and ready to interact: More than 585 million active users 50% of active u...
Why Facebook?Project a more human face to your company to 585+ million users: Utilize pictures of staff and events to sho...
Business Travel Suppliers on FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 14
Social Commitment & Online GamingAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 15
GBTA on FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 16
35                                             HOURS.                                             The amount of video uplo...
YouTube stats More video is uploaded in 60 days than the 3 major US networks created in  60 years Today, YouTube alone u...
Why YouTube?For the visual learners – seeing is believing: Customer testimonials are quite effective in video Video blog...
GBTA on YouTubeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 20
One YouTube example: Virgin Atlantic airlineAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.     TBTA / April 2011   P. 21
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 22
LinkedIn Worldwide                                                   Source: LinkedInAIRPLUS. WHAT TRAVEL PAYMENT IS ALL A...
LinkedIn Stats Executive-level executives from all Fortune 500 companies have a profile  on LinkedIn LinkedIn receives a...
LinkedIn PagesAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 25
GBTA LinkedIn GroupAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 26
TEXAS BTA LinkedIn GroupAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 27
Search “Corporate Travel Manager” yields: 173,488!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 28
Search “Corporate Travel Manager” in Houston: 2,322!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 29
Why LinkedIn?Professional networking platform to supplement to the face-to-face events: Keep track of contacts throughout...
95 MILLION.The number of tweets per day on Twitter.               175 Million ACTIVE users   AIRPLUS. WHAT TRAVEL PAYMENT ...
Look! A Celebrity              Tweeter!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 33
Twitter Stats Over 60% of Twitter use is outside the U.S. Twitter has more than 300,000 new users join every day There ...
Why Twitter?Fast, efficient, economical and viral: Straight to the point, 140 characters only means no room for fluff De...
Examples of partner and industry interactionsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.      TBTA / April 2011   P. 36
Recruitment & staff interaction!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 37
Allow your staff to be youronline brand ambassadors!Establish social media guidelines& teach staff how to share yourcompan...
Staff promotion through Facebook!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 39
Staff promotion through LinkedIn!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 40
Staff promotion through Twitter!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 41
Social Media for use in the business travel industry                                                 Global              ...
The Wire…from AirPlusAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 43
Business Travel & Social Media - The Wire…from AirPlusAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 44
Why should a Corporate Travel Manager care?The conversation is occurring whether you are listening…or not! Your staff is ...
Tweets on Twitter per minute-within an hour after the Japan earthquakeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / ...
Twitter after March Earthquake and Tsunami in Japan: Hashtags were used such as:      #Jishin: general earthquake       ...
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 48
Twitter for crisis communication – customer serviceinteractionsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.    TBTA / April ...
US Embassy encourages social media in wake of quake!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 50
Google reacts to Crises with Person Finder pagesAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 51
Japan’s Mixi & FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 52
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 53
Twitter for crisis communication & customer serviceExamples: after the European snow chaos in Dec. 2010AIRPLUS. WHAT TRAVE...
Tweetdeck – track & update all sites in one placeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.     TBTA / April 2011   P. 55
Ignoring it won’t make it go away….If we want to know what’s ahead (future) –we must watch the generation behind us.AIRPLU...
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 57
Future Themes for Social Media Mobile technology & development of  apps will continue at time-warp speed Increased “pers...
Social MEdiaShare your personality, NOT yourpersonal information!Share your company’s philosophy,NOT proprietary informati...
It was great to meet you.Have your people “friend” my people! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
Many thanks & let’s connect!Rana WalkerAirPlus International, Inc.rwalker@airplus.comwww.linkedin.com/in/ranawalkerAIRPLUS...
Back-up SlidesAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   TBTA / April 2011   P. 62
Ideas for posts on Social Media platformsSuggestions for Twitter, LinkedIn & Facebook include: Links to interesting onlin...
Today there are those who do not know life without …the Internet, mobile phones or real-time informationNew technologies p...
LinkedIn Worldwide                                               Source: LinkedInAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT...
LinkedIn Worldwide                                               Source: LinkedInAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT...
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TBTA Education Day

  1. 1. WHAT TRAVEL PAYMENT IS ALL ABOUT. Social Media in Business Travel: Why give a tweet?By: Rana Walker / AirPlus International, Inc.April 7th, 2011 / Texas Education Day /Texas Business Travel Association TBTA / April 2011 P. 1
  2. 2. I felt right at home when I arrived…AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 2
  3. 3. The Social Media phenomenom AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 3
  4. 4. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 4
  5. 5. Social Media is not simply fun and games - it’s smart business! Two-sided Web 2.0 platformsconversations bring allow for better insight, clarity & collaboration & understanding knowledge-sharing Receive customer feedback without delay …and before it’s too late! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 5
  6. 6. Social media connections allow you tobuild your sphere of trusted influence –the most important factor for buyingdecisions in the future!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 6
  7. 7. Social Media Prism Relationship Content Experience ConversationAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 7
  8. 8. Social Media is evolving andchanging the way we communicateand conduct business.What we lose in control – we gain intransparency!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 8
  9. 9. Mapping the Social Internet– Harvard Business Review, July-Aug. 2010 AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 9
  10. 10. If Facebookwere a country,it would be the 3rd most populated in the world!Only China & Indiaare more populated – the USA is 4th AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 10
  11. 11. Facebook Profiles End of 2010: 585 Million Beginning 2010: A growth of +74% 337 Million Source: FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 11
  12. 12. Facebook statsGo where they already are – ripe and ready to interact: More than 585 million active users 50% of active users log on to Facebook in any given day More than 70 translations available on the site About 70% of Facebook users are outside the United States There are more than 200 million active users who access Facebook through their mobile devices Average user has 130 friends People spend over 700 billion minutes per month on Facebook Source: FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 12
  13. 13. Why Facebook?Project a more human face to your company to 585+ million users: Utilize pictures of staff and events to show your company culture Highlight CRS activities to show your company philosophy Share research and knowledge – link to additional resources Promote upcoming events to gain attention and attendance Highlight partner activities to enhance relationships Promote sales, services and opportunities to interact Provide a place for employees to feel connected online. Inter-company relations provide a global virtual forum for staff Utilize settings on personal profiles to vary your communications to specific groupsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 13
  14. 14. Business Travel Suppliers on FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 14
  15. 15. Social Commitment & Online GamingAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 15
  16. 16. GBTA on FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 16
  17. 17. 35 HOURS. The amount of video uploaded to YouTube every minute!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 17
  18. 18. YouTube stats More video is uploaded in 60 days than the 3 major US networks created in 60 years Today, YouTube alone uses the same amount of bandwidth as the entire Internet used in year 2000 The equivalent of 150,000+ full-length movies in theaters each week YouTube receives more than 2 billion viewers per day YouTube is available in 25 countries and 43 languages 70% of traffic comes from outside the US YouTube mobile gets over 100 million views a day Half of YouTube’s users are 20 years old or younger - (the future generation) Source: YouTubeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 18
  19. 19. Why YouTube?For the visual learners – seeing is believing: Customer testimonials are quite effective in video Video blogs from your executives on company activities/events, company financial results and industry topics User tips/guides to your products – showcase products and tips for best in class use Highlight events and philanthropic activities in an inspiring way Marketing campaigns can go viral & obtain reach like never before  To be successful, videos should be authentic, clever, witty, touching and/or motivational  They do not always need to be flashy, expensive or polished to go viral!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 19
  20. 20. GBTA on YouTubeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 20
  21. 21. One YouTube example: Virgin Atlantic airlineAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 21
  22. 22. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 22
  23. 23. LinkedIn Worldwide Source: LinkedInAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 23
  24. 24. LinkedIn Stats Executive-level executives from all Fortune 500 companies have a profile on LinkedIn LinkedIn receives almost 12 million unique visitors per day Over +3M new members per month = 1+ new member per second LinkedIn is available in 6 native languages – English, German, French, Italian, Portuguese and Spanish LinkedIn hiring solutions were used by 69 of the Fortune 100 companies as of December 31, 2010 80% of companies also use LinkedIn as a recruitment tool - Oracle’s CFO, Jeff Epstein, was headhunted for the position via his LinkedIn profile More than one million companies have LinkedIn Company Pages Source: LinkedInAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 24
  25. 25. LinkedIn PagesAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 25
  26. 26. GBTA LinkedIn GroupAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 26
  27. 27. TEXAS BTA LinkedIn GroupAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 27
  28. 28. Search “Corporate Travel Manager” yields: 173,488!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 28
  29. 29. Search “Corporate Travel Manager” in Houston: 2,322!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 29
  30. 30. Why LinkedIn?Professional networking platform to supplement to the face-to-face events: Keep track of contacts throughout their career & job moves Build trust and rapport – therefore, your influence & your company’s Excellent for recruiting/qualifying a candidate Share research, take polls and glean knowledge Join Groups for collaboration with your industry’s like-minded individuals – share your knowledge and ask for others’ input Gain transparency through insights into connections, partners, competitors, staffAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 30
  31. 31. 95 MILLION.The number of tweets per day on Twitter. 175 Million ACTIVE users AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 31
  32. 32. Look! A Celebrity Tweeter!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
  33. 33. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 33
  34. 34. Twitter Stats Over 60% of Twitter use is outside the U.S. Twitter has more than 300,000 new users join every day There are currently over 110 million users of Twitter’s services Twitter receives 180 million unique visits each month There are more than 600 million searches on Twitter every day There are more than 50,000 third-party apps for Twitter More than a third of users access Twitter via their mobile phone Source: TwitterAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 34
  35. 35. Why Twitter?Fast, efficient, economical and viral: Straight to the point, 140 characters only means no room for fluff Detect industry trends and take polls/surveys in real-time Terrific for customer service – make contact with end-user (not often possible in B2B environment) Disseminate insightful information quickly and effectively Share knowledge readily – while it’s still relevant Excellent for Crisis Communication efforts Promotion of partner activities for enhanced relationshipsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 35
  36. 36. Examples of partner and industry interactionsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 36
  37. 37. Recruitment & staff interaction!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 37
  38. 38. Allow your staff to be youronline brand ambassadors!Establish social media guidelines& teach staff how to share yourcompany’s already publishedpublic information!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 38
  39. 39. Staff promotion through Facebook!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 39
  40. 40. Staff promotion through LinkedIn!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 40
  41. 41. Staff promotion through Twitter!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 41
  42. 42. Social Media for use in the business travel industry  Global  Efficient  Mobile  Collaboration  Customer Service  Crisis CommunicationAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 42
  43. 43. The Wire…from AirPlusAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 43
  44. 44. Business Travel & Social Media - The Wire…from AirPlusAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 44
  45. 45. Why should a Corporate Travel Manager care?The conversation is occurring whether you are listening…or not! Your staff is talking, about their personal & professional lives – hear them, anticipate needs, help solve problems and find efficiencies in advance You have a voice! Strengthen your relationship with partners/suppliers through shared knowledge, better communication & cooperative collaboration Participate in industry associations, as a supplement to the face-to-face events. Use association event pages to see who will be at the events, too! Raise your internal profile with knowledge sharing – know where to glean the knowledge and how to share it openly with success Conduct real-time analysis and view trending topics within the industry Awareness – know what is being said about your company online. This could possibly aid other departments (example: customer service or marketing) Crisis Communications – can be key when the unexpected occursAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
  46. 46. Tweets on Twitter per minute-within an hour after the Japan earthquakeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 46
  47. 47. Twitter after March Earthquake and Tsunami in Japan: Hashtags were used such as:  #Jishin: general earthquake information  #Anpi: confirmation of the safety of individuals or places  #Hinan: Evacuation information  #311care: medical information for the victims  #PrayforJapan: support/best wishes for crisis victims AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 47
  48. 48. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 48
  49. 49. Twitter for crisis communication – customer serviceinteractionsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 49
  50. 50. US Embassy encourages social media in wake of quake!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 50
  51. 51. Google reacts to Crises with Person Finder pagesAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 51
  52. 52. Japan’s Mixi & FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 52
  53. 53. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 53
  54. 54. Twitter for crisis communication & customer serviceExamples: after the European snow chaos in Dec. 2010AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 54
  55. 55. Tweetdeck – track & update all sites in one placeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 55
  56. 56. Ignoring it won’t make it go away….If we want to know what’s ahead (future) –we must watch the generation behind us.AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 56
  57. 57. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 57
  58. 58. Future Themes for Social Media Mobile technology & development of apps will continue at time-warp speed Increased “personalization” & the “one log-in” concept “Trusted” networking gains importance Location-based marketing will continue to gains traction – including gaming Web-conferencing & telepresence technology will improve & advance More Security, new laws & regulations will bring clarity AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 58
  59. 59. Social MEdiaShare your personality, NOT yourpersonal information!Share your company’s philosophy,NOT proprietary information!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 59
  60. 60. It was great to meet you.Have your people “friend” my people! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
  61. 61. Many thanks & let’s connect!Rana WalkerAirPlus International, Inc.rwalker@airplus.comwww.linkedin.com/in/ranawalkerAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 61
  62. 62. Back-up SlidesAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 62
  63. 63. Ideas for posts on Social Media platformsSuggestions for Twitter, LinkedIn & Facebook include: Links to interesting online articles, other industry resources Observations on travel industry trends & pain points for business travelers Share your personality & always be genuine- a fraud is easy to spot online! Ask questions, answer questions – share your expertise & knowledge! Invitations to events & activities where you/your company will be present Share your promotional activities, online contests, employee recognition Highlight your CSR efforts Link to your partner’s social media pages when they post something valuableAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 63
  64. 64. Today there are those who do not know life without …the Internet, mobile phones or real-time informationNew technologies provide virtual, robust info accessible in real-time: 96% of Millennials have joined a social media platform (Source: socialenomics.com) Only 11% of teenagers today use e-mail – they SMS/text & use social media instead (Source: Insights Consulting Study, 2010) In Q4 2010, more smart phones were shipped than PCs – a jump 87% year-over-year and a historical first (Source: Associated Press, Feb. 2011) There are over 50,000 apps for Twitter alone – Apps are changing how we interact – The rise of the “Splinternet” where we operate on apps alone.AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 64
  65. 65. LinkedIn Worldwide Source: LinkedInAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 65
  66. 66. LinkedIn Worldwide Source: LinkedInAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. TBTA / April 2011 P. 66

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