Social Media in BusinessTravel – Why Give a Tweet?             By Rana Walker             Social Media Evangelist
Socially
Social Media isDRAMATICALLY leveling the playing field. And it’s connecting us like never before!
Social Influence Trust is the #1 influencer of buyingdecisions in the future! It’s time to build your online network& yo...
Social MEdia Share your personality, NOT your  personal information! Share your company’s philosophy, NOT  proprietary i...
Source: The Wire..from AirPlus, June 2011Source: The Wire..from AirPlus June 2011
Source: The Wire..from AirPlus, June 2011
Social Media Explained:I’m eating a Belgian Waffle!I “Like” Belgian WafflesWatch & learn to make a perfectBelgian waffle (...
Social Media Explained:I’ve booked my train tomorrow to eata Belgian waffle!I’ve checked in and am Mayor ofWaffle-villeGor...
Social Media Explained:+1: My circles know I’ve just read aninteresting article on wafflesI agree with the reviews: it’s a...
LinkedIn Profile Page
LinkedIn Groups = Knowledge                     Sharing
Follow Companies on LinkedIn
If Facebookwere acountry, itwould be the3rd mostpopulatedin theworld!Only China &India are morepopulated!Twice the size of...
Search… now ruled by Social                     Media
Brands on Facebook
User-Generated Content: NO PUSH of content (1.0 vs. 2.0) Instead, allow users to also generate the:  – News  – Feedback ...
Engage Staff Establish social media guidelines & teach staff how to  share your company’s already published public  infor...
Staff Promotes Content Via Facebook!
Clicking on Links –By Sharing Channel
290 MILLION.The number of tweets per day on Twitter.                                           Source: Twitter
Tweets on Twitter per minute-an hour after the Japan earthquake
Twitter Useful in Crisis Comms
48HOURS.The amount of video uploaded toYouTube every minute!
One YouTube example: Virgin Atlantic
The Future – Pinterest, Personalization                and Aggregation Apps
Meet & Seat from KLM – personalization               & networking opps grow        SUCESS!
P. 33
No watch? Smartphones do it all!   Calendar                                    Alarm Clock   Email                     ...
Opportunity:Research, Source & Share =     Empowerment!
Social Gaming   and Virtual        Goods
P. 37
P. 38
Successful Social Media in Business Define Target Interact FIRST Sell LAST And Remember:Marketing campaigns do not cre...
Strong Infrastructure of Support              SUCCESS!       Not a “house of cards” Need Upper Management SupportNeed inte...
8 Easy Ways to Use Social Media1. Glean and share knowledge through Groups2. Network with partners, customers and prospect...
Thank You!                      Let’s Connect!Rana WalkerSocial Media Evangelisthttp://be.linkedin.com/in/ranawalker
Grasp Technology Social Media Webinar
Grasp Technology Social Media Webinar
Grasp Technology Social Media Webinar
Grasp Technology Social Media Webinar
Grasp Technology Social Media Webinar
Grasp Technology Social Media Webinar
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Grasp Technology Social Media Webinar

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Grasp Technology Webinar on Social Media

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  • The world is socially fluent. I’d like to share a few of the statistics with you – and get your brain engaged for our conversation – through this short video.Hyperlinks to 4 minute video on youtube
  • OR I’ve even heard it said “digitalsteriods”Transparency brings us more “power” than control ever could – once we understand this, the world of social media is no longer scary but rather, a playground!We all want to know what our customers think – we put together think tanks and surveys – yet, now we just must be open and they’ll bring it to us.Travel companies who get this realize that this is their opportunity to turn a negative review – into a positive immediately and with the whole world watching. That feels genuine, human and real – and it resonates with us. A fraud is easy to spot online – so careful with outsourcing.
  • For the last three years, AirPlus conducted a survey of Corporate Travel Managers in the US and Europe.They found that social media usage is growing – primarily with LinkedIn and Facebook for business.
  • Finally we see that the top three reasons for utilizing social media in a travel program is to increase traveler satisfaction.They are all running around with mini-computers in their hands now – they often know there is a delay or gate change through their smartphone apps before the airport signs change. To help anticipate traveler needs – this is key to a successful travel program because what you don’t know, you can’t manage and social media can provide clear transparency into it.Finally – over 1 in 3 actually select PARTNERS based on the information they find in social media.It’s true that Facebook and YouTube have both surpassed google and bing as the largest search engine today. It’s too important to suppliers to not take notice.
  • Why LinkedIn?So much more than a CV repository!Keep track of contacts throughout their career & job movesBuild trust and rapport – therefore, your influence & your company’sExcellent for recruiting/qualifying a candidate (tip: build your profile & credibility by asking for recommendations!)Share research, take polls and glean knowledge Join Groups for collaboration with your industry’s like-minded individuals – share your knowledge and ask for others’ inputGain transparent insights to your connections, partners, competitors, staff
  • Why Facebook?Project a more human face of your company:Pictures of staff and events can illustrate your company cultureShareresearch and knowledge – link to additional resourcesPromote upcoming events to gain attention and attendanceHighlight partner activities to enhance relationshipsPromote sales, services and opportunities to interactUtilize settings on personal profiles to vary your communications to specific groupsEnhance inter-company relations via a global virtual forum for staffHighlight CRS activities to show your company philosophy
  • Humanize your brand. Promote indeed to build engagement but highlight areas of the business that are interesting, curious and insightful to those on the outside. Promotions build loyalty!Share CSR initiatives!
  • The new wave is User-Generated content. This means being open to your connections posting their own thoughts, ideas and content. This can do more for you, your company’s brand. This is a chance for users to also bring their criticism directly to you – so you can remedy it. They just want their voice “heard” and bring it directly FOR a resolution, not to totally discredit you. If you aren’t open to it – often, the haters will be fueled by this and will create hater groups.
  • How many of you have spoken to your family/friends about work, your company, your job?Why not show your staff how to effectively raise the profile, reputation and credibility of your company by doing so online.They are already doing it, after all…..
  • How many of you have spoken to your family/friends about work, your company, your job?Why not show your staff how to effectively raise the profile, reputation and credibility of your company by doing so online.They are already doing it, after all…..
  • Why Twitter?Fast, efficient, economical and viral:Straight to the point, 140 characters only means no room for fluffDetect industry trends and take polls/surveys in real-timeTerrific for customer service – make contact with end-user (not often possible in B2B environment)Disseminate insightful information quickly and effectivelyShare knowledge readily – while it’s still relevantPromotion of partner activities for enhanced relationshipsExcellent for Crisis Communication efforts
  • Twitter proved most effective to find people and ride share after the Iceandic volcano and Japan tsunami and earthquake.The US government now releases all of its crisis info FIRST via twitter, then facebook…. Then it makes the news.In fact, Twitter is the news these days – it’s how reporters find their sources. It breaks the news before the news does!
  • For the visual learners – seeing is believing:Why YouTube?Customer testimonials are quite effective in videoVideo blogs from your executives on company activities/events, company financial results and industry topicsUser tips/guides to your products – showcase products and tips for best in class useHighlight events and philanthropic activities in an inspiring wayMarketing campaigns can go viral & obtain reach like never beforeTo be successful, videos should be authentic, clever, witty, touching and/or motivationalThey do not always need to be flashy, expensive or polished to go viral!Many companies are utilizing web and teleconferencing services and sharing their recorded copies of global meetings, events and press conferences on youtube!
  • A great example of why YouTube works. Corporate videos don’t need to be all flash – polished and perfect. Virgin’s Richard Branson… well, who doesn’t want to hear what will come out of his mouth next… but they utilize his adventurous spirit and showcase the product. This type of usage provides corporate travel managers a glimpse into the products and services their travelers are enjoying – hotels are showing their rooms and ammentities, etc… Virgin was smarter though – and while the Richard Branson video received almost 25,000 views… they gave flip cams to customers and allowed them to video tape their own REAL experience – this felt genuine (as a fraud is easy to spot online) and thus, resonated with viewers and received almost TWICE the views as the corporate video
  • Pinterest is the next big thing in the world of social media – (explanation)Personalization – or one log-in will increase, as will suggestions based on your likes, and your friends likesAggregation apps – to bring together the news personalized in the way YOU wish to read it, like flipboard, Editions from AOL, etc…
  • Social Media shouldn’t be built on a house of cards.It’s beneficial throughout the company:Sure, it started with Marketing, but Sales, Customer Service, IT, HR for recruiting, and certainly TRAVEL can even find solid business benefits.Getting the whole company involved, integrated and enthusiastic – only possible through upper management support – can foster a truly beneficial social media success.
  • There are universities no longer giving out email addresses as students today feel it’s passé….Transparency! These kids live in a greyed out – very fine line if any- difference between work/play.Provocative statement: when HR Managers enter the hiring ring, they won’t TRUST you if you aren’t transparent!
  • Social Media shouldn’t be built on a house of cards.It’s beneficial throughout the company:Sure, it started with Marketing, but Sales, Customer Service, IT, HR for recruiting, and certainly TRAVEL can even find solid business benefits.Getting the whole company involved, integrated and enthusiastic – only possible through upper management support – can foster a truly beneficial social media success.
  • Grasp Technology Social Media Webinar

    1. 1. Social Media in BusinessTravel – Why Give a Tweet? By Rana Walker Social Media Evangelist
    2. 2. Socially
    3. 3. Social Media isDRAMATICALLY leveling the playing field. And it’s connecting us like never before!
    4. 4. Social Influence Trust is the #1 influencer of buyingdecisions in the future! It’s time to build your online network& your sphere of influence! The key to social media is to evoke anemotional response!
    5. 5. Social MEdia Share your personality, NOT your personal information! Share your company’s philosophy, NOT proprietary information!
    6. 6. Source: The Wire..from AirPlus, June 2011Source: The Wire..from AirPlus June 2011
    7. 7. Source: The Wire..from AirPlus, June 2011
    8. 8. Social Media Explained:I’m eating a Belgian Waffle!I “Like” Belgian WafflesWatch & learn to make a perfectBelgian waffle (Liège style)My skills include waffle eating
    9. 9. Social Media Explained:I’ve booked my train tomorrow to eata Belgian waffle!I’ve checked in and am Mayor ofWaffle-villeGorgeous waffles, should serve theseat my next eventI’ve bought a Groupon for a half-price waffle!
    10. 10. Social Media Explained:+1: My circles know I’ve just read aninteresting article on wafflesI agree with the reviews: it’s a deliciouswaffle at a great location & ambiance!My secondary professional networkknows I have waffle-eating skills
    11. 11. LinkedIn Profile Page
    12. 12. LinkedIn Groups = Knowledge Sharing
    13. 13. Follow Companies on LinkedIn
    14. 14. If Facebookwere acountry, itwould be the3rd mostpopulatedin theworld!Only China &India are morepopulated!Twice the size ofthe USA (at 4th) Source: Facebook
    15. 15. Search… now ruled by Social Media
    16. 16. Brands on Facebook
    17. 17. User-Generated Content: NO PUSH of content (1.0 vs. 2.0) Instead, allow users to also generate the: – News – Feedback – Ideas – Photos, videos and more… like free product placement (IKEA example)
    18. 18. Engage Staff Establish social media guidelines & teach staff how to share your company’s already published public information! Allow staff to be your online brand ambassadors to build you sphere of influence! Encourage them to share their tips, thoughts, ideas and improvements – provide positive reinforcement!
    19. 19. Staff Promotes Content Via Facebook!
    20. 20. Clicking on Links –By Sharing Channel
    21. 21. 290 MILLION.The number of tweets per day on Twitter. Source: Twitter
    22. 22. Tweets on Twitter per minute-an hour after the Japan earthquake
    23. 23. Twitter Useful in Crisis Comms
    24. 24. 48HOURS.The amount of video uploaded toYouTube every minute!
    25. 25. One YouTube example: Virgin Atlantic
    26. 26. The Future – Pinterest, Personalization and Aggregation Apps
    27. 27. Meet & Seat from KLM – personalization & networking opps grow SUCESS!
    28. 28. P. 33
    29. 29. No watch? Smartphones do it all! Calendar  Alarm Clock Email  GPS News  Restaurants Internet  Games Camera  Payment Video  Take notes Social media  Calling (last on list)  SMS/ texting
    30. 30. Opportunity:Research, Source & Share = Empowerment!
    31. 31. Social Gaming and Virtual Goods
    32. 32. P. 37
    33. 33. P. 38
    34. 34. Successful Social Media in Business Define Target Interact FIRST Sell LAST And Remember:Marketing campaigns do not create relationships –but online relationships can buoy campaigns,build networks and loyalty and bolster sales!
    35. 35. Strong Infrastructure of Support SUCCESS! Not a “house of cards” Need Upper Management SupportNeed internal Social Media champions
    36. 36. 8 Easy Ways to Use Social Media1. Glean and share knowledge through Groups2. Network with partners, customers and prospects via follow, “likes” and online events3. Build reputation & influence through recommendations, likes and activity4. Social gaming / promotions to build engagement, loyalty5. Solicit ideas, innovations6. Utilize for Customer Service (even if your customer is only internal!)7. Highlight CSR initiatives8. Steer corporate policy & strengthen compliance
    37. 37. Thank You! Let’s Connect!Rana WalkerSocial Media Evangelisthttp://be.linkedin.com/in/ranawalker

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