GBTA Energy Resource and Marine event in Rio de Janeiro April 2014


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Social Media presentation in Rio de Janeiro for GBTA's Energy Resource and Marine in Business Travel

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  • Cue video 3:40long
  • Data is something Travel Managers have –knoweldge of the road is something travelers have – social sharing enables more productive, efficient and effective travel management
  • Hotel concierge to a new level
  • Hyperlinks to video
  • Final video 2:15 on Google glass
  • GBTA Energy Resource and Marine event in Rio de Janeiro April 2014

    1. 1.
    2. 2. Average Age of a Social Network User
    3. 3. • Natural networkers – culturally social • Readily share their opinions - passionate • Utilize mobile as first and second screen • Enjoy an online and offline approach • Expect a “WOW” factor from products and services • Are active & consistent users Characteristics of LATAM Social Media Users
    4. 4. Instagram, Twitter, Facebook highlight travel process in real time YouTube captures travel’s funny (and not-so-funny) moments Travel Process Instantly Shared via Social
    5. 5. Big Data – New (Social) Currency • User-Generated Content via social: – External: LinkedIn, Facebook, Twitter, etc. – Inside the firewall: Yammer, Kona, etc. • Personalization (traded for privacy) • Gamification (Foursquare, etc.) • Klout and Kred – social influence
    6. 6. 19
    7. 7. • Upper Management must support & participate • Social not just Marketing – Customer Service, Sales, HR, IT, and Travel • Dealing with different generations of travelers: – Give Millennial’s instantaneous information or they will source it themselves – absorb & then share their knowledge and research – Give older staff the logic behind – while finding internal champions and influencers • Utilize video/multimedia in support of travel policy • Provide positive reinforcement and public recognition Hints for Social Travel Management
    8. 8. • Listen & engage in the conversation already occurring • Steer policy, solicit feedback and conduct real-time analysis to find efficiencies & strengthen travel program • Build loyalty internally with your preferred suppliers & strengthens ties • Effective crisis communications and duty of care • Supplement face-to-face networking (ex: this event) • Gain empowerment and raise internal profile • Source Apps for your business travelers What “Social” Corporate Travel Managers Do
    9. 9. Source: The Travel Marketing Store, Duncan Alexander Rise of the Connected Traveler
    10. 10. Travel Buyer Opportunity: Research, Source & Share = Empowerment!
    11. 11. Social Hotels P. 28AirPlus Annual Client Event
    12. 12. • Inflight wifi enlists social sharing • Gamification to gain marketshare - Gol, British Airways • Lufthansa and United streaming their inflight entertainment directly to passengers’ mobile devices • Apps and loyalty programs • Lounge Access via Klout score Airlines in the Social & Mobile Game
    13. 13. KLM’s ‘Meet & Seat’ approach Hyperlink to video
    14. 14. • GDS (Amadeus – social studies & infographics) • Travel Agencies leveraging Apps and Gamification (CWT, BCD, Amex) • Travel Search (Google in the game, Apps) • Ground Transportation (Uber, Rental Car Companies) • Expense Reporting (Concur’s mobile) • Travel Review sites (TripAdvisor – trust/personalization is key) • Travel Media (Skift is measuring social, Tnooz) Travel Suppliers Leveraging Social & Mobile
    15. 15. P. 36 Google Glass, Augmented Reality & Travel
    16. 16. 1. Add new LinkedIn connections, give recommendations/endorsements to build your sphere of influence 2. Join LinkedIn groups & contribute to the conversation (associations such as GBTA, your travel suppliers, etc.) 3. Create a travel dialogue space for travelers to share tips and insights and for you to share policy updates and build loyalty to suppliers 4. Work with your travel partners and the tools they offer to create engagement, build loyalty and foster duty-of- care 5. Ask your travelers which mobile apps they are using – 5 Easy Social Media Take-aways
    17. 17. Rana Walker - Wastyn Social Media Evangelist and Consultant