©2011AmadeusITGroupSA
1
Social Media
Why Give a Tweet?
by Rana Walker - Wastyn
15 November 2012
©2011AmadeusITGroupSA
If Facebook
were a country,
it would be the
3rd most
populated
in the
world!
Source: Facebook
©2008AmadeusITGroupSA
Be Smart. Be Hip. Be Seen.
Socially
©2011AmadeusITGroupSA
% Internet Users on Social Media
Source: We Are Social, 01/2012
BRIC countries are the fasted-growin...
©2011AmadeusITGroupSA
©2011AmadeusITGroupSA
Social Media Explained
I “Like” Belgian Waffles & Amadeus
Arrived in #Nice & now eating a
Belgian Wa...
©2011AmadeusITGroupSA
Social Media Explained
+1: What is the link between
Amadeus & Belgian Waffles? Read
this article to ...
©2011AmadeusITGroupSA
Social Review Sites
Great hotel venue for the Amadeus
CTN event opening – ambiance,
paintings, court...
©2011AmadeusITGroupSA
1 Billion users
Sources:
www.Go-Gulf.com
www.facebook.com
175 M
users
©2011AmadeusITGroupSA
Fastest Growing
Source: www.Go-Gulf.com
©2011AmadeusITGroupSA
P. 11
Apps as Opportunity:
Research, Source & Share
= Empowerment!
©2008AmadeusITGroupSA
Social Influence
 Trust is the #1 influencer of buying
decisions in the future!
 It’s time to buil...
©2011AmadeusITGroupSA
Clicking on Links – By Sharing Channel
©2011AmadeusITGroupSA
Staff as Brand/Event Ambassadors
©2011AmadeusITGroupSA
User-Generated Content (UGC) is Key!
©2011AmadeusITGroupSA
NO PUSH of content
• (web 1.0 vs. web 2.0)
Instead, allow users to also generate the:
• News
• Feedb...
©2011AmadeusITGroupSA
Be Smart. Be Hip. Be Seen.
©2011AmadeusITGroupSA
Leverage Klout
©2011AmadeusITGroupSA
Social MEdia
Share your personality, NOT your personal
information!
Share your company’s philosophy,...
©2011AmadeusITGroupSA
LinkedIn Profile Page – More than an online CV
©2011AmadeusITGroupSA
21
175 Million TWEETS per day and a lot of them
discuss TRAVEL!
Listen to what the little birdie tel...
©2011AmadeusITGroupSA
22
©2011AmadeusITGroupSA
Twitter Useful in Crisis Comms
©2011AmadeusITGroupSA
Viral video via user-generated content
©2011AmadeusITGroupSA
@SAPIENT
By Michelle DeCosta
Global Travel Manager
SOCIAL
©2008AmadeusITGroupSA
Michelle De Costa
Global Travel Manager | ¬
Sapient
Employees: Learn more about
Travel at Sapient
Wa...
©2011AmadeusITGroupSA
P. 27
Kansas City BTA /
November 2011
©2011AmadeusITGroupSA
KLM’s “Meet & Seat” Example
©2011AmadeusITGroupSA
©2011AmadeusITGroupSA
30
Thank you
Rana Walker - Wastyn
Social Media Evangelist and
Principal Consultant at GR&AT
http://b...
©2008AmadeusITGroupSA
Use your VOICE as a Corp. Travel Manager
 Supplement face-to-face networking
 Gain empowerment and...
©2011AmadeusITGroupSA
Internal Social Media Tips:
Engage Staff & Recruit Champions
 Social media guidelines teach staff t...
©2011AmadeusITGroupSA
External Social Media Tips
 Update your LinkedIn page, participate in Groups and
share knowledge vi...
©2011AmadeusITGroupSA
Amadeus – An Industry Blog Example
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Amadeus CTN Social Media Presentation

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Social Media Presentation for the Amadeus CTN event in Nice, France

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  • Humanise
  • Hyperlinks to a 2 minute video
  • GO-Gulf.com
  • How many of you have spoken to your family/friends about work, your company, your job?Why not show your staff how to effectively raise the profile, reputation and credibility of your company by doing so online.They are already doing it, after all…..
  • The new wave is User-Generated content. This means being open to your connections posting their own thoughts, ideas and content. This can do more for you, your company’s brand. This is a chance for users to also bring their criticism directly to you – so you can remedy it. They just want their voice “heard” and bring it directly FOR a resolution, not to totally discredit you. If you aren’t open to it – often, the haters will be fueled by this and will create hater groups.Hyperlinks to IKEA 1:22 video
  • Transparency brings us more “power” than control ever could – once we understand this, the world of social media is no longer scary but rather, a playground!We all want to know what our customers think – we put together think tanks and surveys – yet, now we just must be open and they’ll bring it to us.Travel companies who get this realize that this is their opportunity to turn a negative review – into a positive immediately and with the whole world watching. That feels genuine, human and real – and it resonates with us. A fraud is easy to spot online – so careful with outsourcing.
  • A great example of why YouTube works. Corporate videos don’t need to be all flash – polished and perfect. Virgin’s Richard Branson… well, who doesn’t want to hear what will come out of his mouth next… but they utilize his adventurous spirit and showcase the product. This type of usage provides corporate travel managers a glimpse into the products and services their travelers are enjoying – hotels are showing their rooms and ammentities, etc… Virgin was smarter though – and while the Richard Branson video received almost 25,000 views… they gave flip cams to customers and allowed them to video tape their own REAL experience – this felt genuine (as a fraud is easy to spot online) and thus, resonated with viewers and received almost TWICE the views as the corporate video
  • The 2012 Travel Manager of the Year in North America is Michelle DeCosta – who implemented social media two years ago and has proven the ROI and become a benchmark in the industry. She implemented Yammer – an inside the firewall twitter-type solution – and outgrew it within a year and a half. They incorporated a global and company-wide system now named VOX – Voice of the People
  • Suppliers are anxious to know what you think, other buyers are anxious to knowledge-share and these platforms allow you to do just that.The conversation is occurring whether you are listening…or not! Listen, learn, anticipate needs, proactively problem solve and find efficienciesYou have a voice! Strengthen relationships with partners/suppliers through shared knowledge, communication & collaborationParticipate in industry associations online as a supplement to the face-to-face networking & join event pages too for continued growthGain empowerment and raise your internal profile – know where to glean knowledge & how to effectively share itOpportunity to steer policy, solicit feedback and conduct real-time analysisA great source of information in crisis situations – often the first place to break the news and a great way to communicate with travelers!
  • How many of you have spoken to your family/friends about work, your company, your job?Why not show your staff how to effectively raise the profile, reputation and credibility of your company by doing so online.They are already doing it, after all…..
  • Amadeus CTN Social Media Presentation

    1. 1. ©2011AmadeusITGroupSA 1 Social Media Why Give a Tweet? by Rana Walker - Wastyn 15 November 2012
    2. 2. ©2011AmadeusITGroupSA If Facebook were a country, it would be the 3rd most populated in the world! Source: Facebook
    3. 3. ©2008AmadeusITGroupSA Be Smart. Be Hip. Be Seen. Socially
    4. 4. ©2011AmadeusITGroupSA % Internet Users on Social Media Source: We Are Social, 01/2012 BRIC countries are the fasted-growing!
    5. 5. ©2011AmadeusITGroupSA
    6. 6. ©2011AmadeusITGroupSA Social Media Explained I “Like” Belgian Waffles & Amadeus Arrived in #Nice & now eating a Belgian Waffle! Thx @Amadeus My skills include Belgian Waffle- eating Watch the highlights from the Amadeus CTN event, including the Belgian waffle making!
    7. 7. ©2011AmadeusITGroupSA Social Media Explained +1: What is the link between Amadeus & Belgian Waffles? Read this article to find out! Pictures of Belgian Waffles, we shall serve at Amadeus CTN 2013! I just ousted Florian Tinnus as Mayor of Waffle-ville at Amadeus Bar! Flight & Hotel reservations loaded for the Amadeus CTN 2013 Waffle event!
    8. 8. ©2011AmadeusITGroupSA Social Review Sites Great hotel venue for the Amadeus CTN event opening – ambiance, paintings, courteous staff & great Belgian waffles! I highly recommend Hotel Negresco! I agree with the reviews: The Amadeus cafeteria is the best place in Nice to mingle with Amadeus staff and eat Belgian waffles!
    9. 9. ©2011AmadeusITGroupSA 1 Billion users Sources: www.Go-Gulf.com www.facebook.com 175 M users
    10. 10. ©2011AmadeusITGroupSA Fastest Growing Source: www.Go-Gulf.com
    11. 11. ©2011AmadeusITGroupSA P. 11 Apps as Opportunity: Research, Source & Share = Empowerment!
    12. 12. ©2008AmadeusITGroupSA Social Influence  Trust is the #1 influencer of buying decisions in the future!  It’s time to build your online network & sphere of influence!
    13. 13. ©2011AmadeusITGroupSA Clicking on Links – By Sharing Channel
    14. 14. ©2011AmadeusITGroupSA Staff as Brand/Event Ambassadors
    15. 15. ©2011AmadeusITGroupSA User-Generated Content (UGC) is Key!
    16. 16. ©2011AmadeusITGroupSA NO PUSH of content • (web 1.0 vs. web 2.0) Instead, allow users to also generate the: • News • Feedback • Ideas • Photos • Videos and more… User-Generated Content:
    17. 17. ©2011AmadeusITGroupSA Be Smart. Be Hip. Be Seen.
    18. 18. ©2011AmadeusITGroupSA Leverage Klout
    19. 19. ©2011AmadeusITGroupSA Social MEdia Share your personality, NOT your personal information! Share your company’s philosophy, NOT proprietary information!
    20. 20. ©2011AmadeusITGroupSA LinkedIn Profile Page – More than an online CV
    21. 21. ©2011AmadeusITGroupSA 21 175 Million TWEETS per day and a lot of them discuss TRAVEL! Listen to what the little birdie tells you…
    22. 22. ©2011AmadeusITGroupSA 22
    23. 23. ©2011AmadeusITGroupSA Twitter Useful in Crisis Comms
    24. 24. ©2011AmadeusITGroupSA Viral video via user-generated content
    25. 25. ©2011AmadeusITGroupSA @SAPIENT By Michelle DeCosta Global Travel Manager SOCIAL
    26. 26. ©2008AmadeusITGroupSA Michelle De Costa Global Travel Manager | ¬ Sapient Employees: Learn more about Travel at Sapient Want to find out what’s new with Travel? Follow me on yammer.com Sapient & Yammer
    27. 27. ©2011AmadeusITGroupSA P. 27 Kansas City BTA / November 2011
    28. 28. ©2011AmadeusITGroupSA KLM’s “Meet & Seat” Example
    29. 29. ©2011AmadeusITGroupSA
    30. 30. ©2011AmadeusITGroupSA 30 Thank you Rana Walker - Wastyn Social Media Evangelist and Principal Consultant at GR&AT http://be.linkedincom/in/ranawalker
    31. 31. ©2008AmadeusITGroupSA Use your VOICE as a Corp. Travel Manager  Supplement face-to-face networking  Gain empowerment and raise internal profile  Listen: learn why policies aren’t being adhered to  Steer policy, solicit feedback and conduct real-time analysis to find efficiencies  Effective crisis communications and staff solutions  Build loyalty to preferred suppliers, get them involved!  Strengthen your travel policy and program with better understanding and adherence
    32. 32. ©2011AmadeusITGroupSA Internal Social Media Tips: Engage Staff & Recruit Champions  Social media guidelines teach staff to share your company’s published public information!  Use staff as your online brand ambassadors to build your online sphere of influence!  Encourage staff to share their tips, thoughts, ideas and provide positive reinforcement!  Social Media links on all email signatures  Engage other departments (HR, IT, Sales, Marketing, Travel, Customer Service, etc.)
    33. 33. ©2011AmadeusITGroupSA External Social Media Tips  Update your LinkedIn page, participate in Groups and share knowledge via links to content/articles of interest  Give Endorsements & Recommendations, Like & Follow  Supplement face-to-face meetings with continued knowledge sharing via LinkedIn, Twitter and Facebook  Listen! Take polls, real-time analysis to enhance knowledge  Remain open to user-generated content, reward/positively reinforce it  Utilize for customer service and support  Leverage in a crisis communications plan P. 33
    34. 34. ©2011AmadeusITGroupSA Amadeus – An Industry Blog Example

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