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Amadeus CTN Social Media Presentation


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Social Media Presentation for the Amadeus CTN event in Nice, France

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Amadeus CTN Social Media Presentation

  1. 1. ©2011AmadeusITGroupSA 1 Social Media Why Give a Tweet? by Rana Walker - Wastyn 15 November 2012
  2. 2. ©2011AmadeusITGroupSA If Facebook were a country, it would be the 3rd most populated in the world! Source: Facebook
  3. 3. ©2008AmadeusITGroupSA Be Smart. Be Hip. Be Seen. Socially
  4. 4. ©2011AmadeusITGroupSA % Internet Users on Social Media Source: We Are Social, 01/2012 BRIC countries are the fasted-growing!
  5. 5. ©2011AmadeusITGroupSA
  6. 6. ©2011AmadeusITGroupSA Social Media Explained I “Like” Belgian Waffles & Amadeus Arrived in #Nice & now eating a Belgian Waffle! Thx @Amadeus My skills include Belgian Waffle- eating Watch the highlights from the Amadeus CTN event, including the Belgian waffle making!
  7. 7. ©2011AmadeusITGroupSA Social Media Explained +1: What is the link between Amadeus & Belgian Waffles? Read this article to find out! Pictures of Belgian Waffles, we shall serve at Amadeus CTN 2013! I just ousted Florian Tinnus as Mayor of Waffle-ville at Amadeus Bar! Flight & Hotel reservations loaded for the Amadeus CTN 2013 Waffle event!
  8. 8. ©2011AmadeusITGroupSA Social Review Sites Great hotel venue for the Amadeus CTN event opening – ambiance, paintings, courteous staff & great Belgian waffles! I highly recommend Hotel Negresco! I agree with the reviews: The Amadeus cafeteria is the best place in Nice to mingle with Amadeus staff and eat Belgian waffles!
  9. 9. ©2011AmadeusITGroupSA 1 Billion users Sources: 175 M users
  10. 10. ©2011AmadeusITGroupSA Fastest Growing Source:
  11. 11. ©2011AmadeusITGroupSA P. 11 Apps as Opportunity: Research, Source & Share = Empowerment!
  12. 12. ©2008AmadeusITGroupSA Social Influence  Trust is the #1 influencer of buying decisions in the future!  It’s time to build your online network & sphere of influence!
  13. 13. ©2011AmadeusITGroupSA Clicking on Links – By Sharing Channel
  14. 14. ©2011AmadeusITGroupSA Staff as Brand/Event Ambassadors
  15. 15. ©2011AmadeusITGroupSA User-Generated Content (UGC) is Key!
  16. 16. ©2011AmadeusITGroupSA NO PUSH of content • (web 1.0 vs. web 2.0) Instead, allow users to also generate the: • News • Feedback • Ideas • Photos • Videos and more… User-Generated Content:
  17. 17. ©2011AmadeusITGroupSA Be Smart. Be Hip. Be Seen.
  18. 18. ©2011AmadeusITGroupSA Leverage Klout
  19. 19. ©2011AmadeusITGroupSA Social MEdia Share your personality, NOT your personal information! Share your company’s philosophy, NOT proprietary information!
  20. 20. ©2011AmadeusITGroupSA LinkedIn Profile Page – More than an online CV
  21. 21. ©2011AmadeusITGroupSA 21 175 Million TWEETS per day and a lot of them discuss TRAVEL! Listen to what the little birdie tells you…
  22. 22. ©2011AmadeusITGroupSA 22
  23. 23. ©2011AmadeusITGroupSA Twitter Useful in Crisis Comms
  24. 24. ©2011AmadeusITGroupSA Viral video via user-generated content
  25. 25. ©2011AmadeusITGroupSA @SAPIENT By Michelle DeCosta Global Travel Manager SOCIAL
  26. 26. ©2008AmadeusITGroupSA Michelle De Costa Global Travel Manager | ¬ Sapient Employees: Learn more about Travel at Sapient Want to find out what’s new with Travel? Follow me on Sapient & Yammer
  27. 27. ©2011AmadeusITGroupSA P. 27 Kansas City BTA / November 2011
  28. 28. ©2011AmadeusITGroupSA KLM’s “Meet & Seat” Example
  29. 29. ©2011AmadeusITGroupSA
  30. 30. ©2011AmadeusITGroupSA 30 Thank you Rana Walker - Wastyn Social Media Evangelist and Principal Consultant at GR&AT http://be.linkedincom/in/ranawalker
  31. 31. ©2008AmadeusITGroupSA Use your VOICE as a Corp. Travel Manager  Supplement face-to-face networking  Gain empowerment and raise internal profile  Listen: learn why policies aren’t being adhered to  Steer policy, solicit feedback and conduct real-time analysis to find efficiencies  Effective crisis communications and staff solutions  Build loyalty to preferred suppliers, get them involved!  Strengthen your travel policy and program with better understanding and adherence
  32. 32. ©2011AmadeusITGroupSA Internal Social Media Tips: Engage Staff & Recruit Champions  Social media guidelines teach staff to share your company’s published public information!  Use staff as your online brand ambassadors to build your online sphere of influence!  Encourage staff to share their tips, thoughts, ideas and provide positive reinforcement!  Social Media links on all email signatures  Engage other departments (HR, IT, Sales, Marketing, Travel, Customer Service, etc.)
  33. 33. ©2011AmadeusITGroupSA External Social Media Tips  Update your LinkedIn page, participate in Groups and share knowledge via links to content/articles of interest  Give Endorsements & Recommendations, Like & Follow  Supplement face-to-face meetings with continued knowledge sharing via LinkedIn, Twitter and Facebook  Listen! Take polls, real-time analysis to enhance knowledge  Remain open to user-generated content, reward/positively reinforce it  Utilize for customer service and support  Leverage in a crisis communications plan P. 33
  34. 34. ©2011AmadeusITGroupSA Amadeus – An Industry Blog Example