Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

ACTE 2011 in NYC


Published on

Social Media session M101 presentation at the 2011 ACTE Global Education Conference in NYC

  • Be the first to comment

  • Be the first to like this

ACTE 2011 in NYC

  1. 1. Social Media in Business Travel<br />
  2. 2. The Social Media phenomenon<br />iPhone apps reached 1 BILLION in about 9 months<br />
  3. 3.
  4. 4. Key Element is CONVERSATION!<br />
  5. 5. Social Media is Savvy Business<br /><ul><li>Social media fosters relationships and grows your Sphere of Influence!
  6. 6. Trust is the #1factor for buying decisions in the future!</li></li></ul><li>Social MEdia<br />Share your personality – NOT your personal information!<br />Share your company’s philosophy & corporate culture – NOT proprietary information!<br />
  7. 7. What we lose in controlwe gain in transparency!<br />
  8. 8. Mapping the Social Internet –Harvard Business Review, July-Aug. 2010<br />
  9. 9. Why should a Corporate Travel Manager care?<br /><ul><li>The conversation is occurring whether you are listening…or not! Listen, learn, anticipate needs, proactively solve problems and find efficiencies
  10. 10. You have a voice! Strengthen relationships with partners /suppliers through shared knowledge = better communication & collaboration
  11. 11. Participate in industry associations online as a supplement to the face-to-face networking & join event pages too!
  12. 12. Raise your internal profile – know where to glean knowledge & how to effectively share it
  13. 13. Conduct real-time analysis &view trending industry topics
  14. 14. Steer behavior, build policy compliance and gain empowerment through positive reinforcement
  15. 15. Enhance internal relationships through virtual communication
  16. 16. Crisis Communications – can be key when the unexpected occurs</li></li></ul><li>Social Media Platforms for our discussion<br />Facebook<br />Twitter<br />YouTube<br />LinkedIn<br />
  17. 17. TBTA / April 2011<br />If Facebook were a country, it would be the 3rd most populated in the world!<br />Only China & India are more populated – the USA is 4th<br />Source: Facebook<br />
  18. 18. Facebook Stats<br />585+ million active users around the globe – 70% outside the USA<br />Project a more human element to your company – invoke an emotional connection building trust and loyalty <br />Staff & event pictures show your company culture<br />Highlight CRS activities to endorse your company philosophy<br />Stats source: Facebook<br />
  19. 19. TBTA / April 2011<br />35 HOURS.<br />The amount of video uploaded to YouTube every minute!<br />Source: YouTube<br />
  20. 20. YouTube stats<br />Today, YouTube alone uses the same amount of bandwidth as theentire Internet in year 2000<br />YouTube receives 2 billion+ viewers per day & is available in 25 countries and 43 languages<br />70% of traffic comes from outside the US<br />YouTube mobile = 100 million+ views a day<br />For testimonials, how-to product/service guides- originality & authenticity is key to going viral<br />Stats source: YouTube<br />
  21. 21. P. 15<br />TBTA / April 2011<br />95 MILLION.<br />The number of tweets per day on Twitter.<br />175 Million ACTIVE users<br />Source: Twitter<br />
  22. 22. Twitter stats<br />Straight to the point-140 characters –no fluff<br />Over 60% of Twitter use is outside the USA, with over 110 million users and 1/3 via smart phones<br />60 million searches every day<br />Detect industry trends & take surveys in real-time<br />Terrific for customer service<br />Excellent for Crisis Communication<br />Stats source: Twitter<br />
  23. 23. Twitter per minute- within an hour after the Japan earthquake<br />
  24. 24. Twitter for crisis communication<br />
  25. 25. US Embassy encourages social media in the wake of Japanese quake!<br />
  26. 26. Ignoring it won’t make it go away!To know what’s ahead, look to the generation behind us…<br />
  27. 27.
  28. 28. TBTA / April 2011<br />