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ACTE 2011 in NYC

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Social Media session M101 presentation at the 2011 ACTE Global Education Conference in NYC

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ACTE 2011 in NYC

  1. 1. Social Media in Business Travel<br />
  2. 2. The Social Media phenomenon<br />iPhone apps reached 1 BILLION in about 9 months<br />
  3. 3.
  4. 4. Key Element is CONVERSATION!<br />
  5. 5. Social Media is Savvy Business<br /><ul><li>Social media fosters relationships and grows your Sphere of Influence!
  6. 6. Trust is the #1factor for buying decisions in the future!</li></li></ul><li>Social MEdia<br />Share your personality – NOT your personal information!<br />Share your company’s philosophy & corporate culture – NOT proprietary information!<br />
  7. 7. What we lose in controlwe gain in transparency!<br />
  8. 8. Mapping the Social Internet –Harvard Business Review, July-Aug. 2010<br />
  9. 9. Why should a Corporate Travel Manager care?<br /><ul><li>The conversation is occurring whether you are listening…or not! Listen, learn, anticipate needs, proactively solve problems and find efficiencies
  10. 10. You have a voice! Strengthen relationships with partners /suppliers through shared knowledge = better communication & collaboration
  11. 11. Participate in industry associations online as a supplement to the face-to-face networking & join event pages too!
  12. 12. Raise your internal profile – know where to glean knowledge & how to effectively share it
  13. 13. Conduct real-time analysis &view trending industry topics
  14. 14. Steer behavior, build policy compliance and gain empowerment through positive reinforcement
  15. 15. Enhance internal relationships through virtual communication
  16. 16. Crisis Communications – can be key when the unexpected occurs</li></li></ul><li>Social Media Platforms for our discussion<br />Facebook<br />Twitter<br />YouTube<br />LinkedIn<br />
  17. 17. TBTA / April 2011<br />If Facebook were a country, it would be the 3rd most populated in the world!<br />Only China & India are more populated – the USA is 4th<br />Source: Facebook<br />
  18. 18. Facebook Stats<br />585+ million active users around the globe – 70% outside the USA<br />Project a more human element to your company – invoke an emotional connection building trust and loyalty <br />Staff & event pictures show your company culture<br />Highlight CRS activities to endorse your company philosophy<br />Stats source: Facebook<br />
  19. 19. TBTA / April 2011<br />35 HOURS.<br />The amount of video uploaded to YouTube every minute!<br />Source: YouTube<br />
  20. 20. YouTube stats<br />Today, YouTube alone uses the same amount of bandwidth as theentire Internet in year 2000<br />YouTube receives 2 billion+ viewers per day & is available in 25 countries and 43 languages<br />70% of traffic comes from outside the US<br />YouTube mobile = 100 million+ views a day<br />For testimonials, how-to product/service guides- originality & authenticity is key to going viral<br />Stats source: YouTube<br />
  21. 21. P. 15<br />TBTA / April 2011<br />95 MILLION.<br />The number of tweets per day on Twitter.<br />175 Million ACTIVE users<br />Source: Twitter<br />
  22. 22. Twitter stats<br />Straight to the point-140 characters –no fluff<br />Over 60% of Twitter use is outside the USA, with over 110 million users and 1/3 via smart phones<br />60 million searches every day<br />Detect industry trends & take surveys in real-time<br />Terrific for customer service<br />Excellent for Crisis Communication<br />Stats source: Twitter<br />
  23. 23. Twitter per minute- within an hour after the Japan earthquake<br />
  24. 24. Twitter for crisis communication<br />
  25. 25. US Embassy encourages social media in the wake of Japanese quake!<br />
  26. 26. Ignoring it won’t make it go away!To know what’s ahead, look to the generation behind us…<br />
  27. 27.
  28. 28. TBTA / April 2011<br />

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