Ethics presentation

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Presentation about advertising Ethics & ads which follow them / break them.

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Ethics presentation

  1. 1. ADVERTISING ETHICS & MINORITY<br />
  2. 2. What are ethics??<br />Ethics are standards or moral values which dictate <br />what is right and what is wrong, or good or bad,<br />which are :-<br /><ul><li>Culturally-based and formed based upon society’s</li></ul> expectations<br /><ul><li> vary by person, and by situation.</li></ul>Legal ethics & minority<br />
  3. 3. Do’s and Don'ts of advertising ethics <br />Consider law and ethics of the country<br />Tell truth and avoid distorting facts<br />Legal ethics & minority<br />
  4. 4. There can be two ways to create <br />advertisements for minority-<br />Legal ethics & minority<br />
  5. 5. MINORITY GROUPS- <br />Religious <br />Gender<br />Language<br />Ethnic<br />Racial<br />Sexuality<br />Legal ethics & minority<br />
  6. 6. RELIGION<br />Legal ethics & minority<br />
  7. 7. <ul><li> What is religion.
  8. 8. Importance of religion in advertising.
  9. 9. The measures that the advertiser should take into </li></ul> consideration. <br />Legal ethics & minority<br />
  10. 10. Bajaj discover ad- shanishinganapur<br />- http://www.youtube.com/watch?v=6GEHPZbtb-I<br />
  11. 11. PRINT AD<br />BIG BAZAAR- WOMEN’S DAY <br />Legal ethics & minority<br />
  12. 12. Siminn 3g mobile ad<br />http://www.youtube.com/watch?v=1K5ILXpmeE0<br />Legal ethics & minority<br />
  13. 13. GENDER<br />Legal ethics & minority<br />
  14. 14. Depiction of women in society<br />Depiction of women in advertising<br />Stereotyping of women<br />Use of women as sex object <br />Legal ethics & minority<br />
  15. 15. DLF IPL- COMMERCIAL<br />http://www.youtube.com/watch?v=6jEffV_8Nak<br />Legal ethics & minority<br />
  16. 16. J.K super cement<br />http://www.youtube.com/watch?v=P2cqlw3pwFw<br />Legal ethics & minority<br />
  17. 17. Language<br />Legal ethics & minority<br />
  18. 18. Way of strong communication<br />Usage of language in advertising<br />Relevance in advertising<br />Legal ethics & minority<br />
  19. 19. Tata sky- learn English ad<br />http://www.youtube.com/watch?v=7XVgsbNod74&feature=related<br />Legal ethics & minority<br />
  20. 20. Learn english ad<br />http://www.youtube.com/watch?v=cUEkOVdUjHc<br />Legal ethics & minority<br />
  21. 21. Ethnic groups<br />Legal ethics & minority<br />
  22. 22. What are ethnic groups<br />Ethnic diversity of India<br />Importance of ethnic groups in advertising<br />Legal ethics & minority<br />
  23. 23. Maggisambaraata noodles<br />http://www.youtube.com/watch?v=UUX3pti2Myo<br />Legal ethics & minority<br />
  24. 24. WILDSTONE BENGALI AD<br />- http://www.youtube.com/watch?v=F-btQYaK5Vg<br /> <br />Legal ethics & minority<br />
  25. 25. racial<br />Legal ethics & minority<br />
  26. 26. What is racism<br />Roots of racism and point of views of consumers<br />Relevance in advertising<br />The measures that a advertiser should take to stop<br /> racism.<br />Legal ethics & minority<br />
  27. 27. Mc Donald's group ad<br />http://www.youtube.com/watch?v=UTSdUOC8Kac<br />Legal ethics & minority<br />
  28. 28. KFC racist ad<br />http://www.youtube.com/watch?v=MQ8GbKjUkgs<br />Legal ethics & minority<br />
  29. 29. SEXUAL MINORITY<br />Legal ethics & minority<br />
  30. 30. Minority groups<br />Fighting for its rights<br />Indian and world scenario of homosexuals.<br />Legal ethics & minority<br />
  31. 31. Brazilian clothing range commercial<br />http://www.youtube.com/watch?v=L9DLPKgzGOc<br />Legal ethics & minority<br />
  32. 32. House bill 436- governor lynch ad<br />- http://www.youtube.com/watch?v=A_OnP4JKi08&feature=related<br />Legal ethics & minority<br />
  33. 33. Group members-<br />Ankita Joshi- 210<br />Anujarane- 231<br />Shradhangi date- 208<br />Ranalnair- 223<br />Prathameshkulkarni- 218<br />Prafulshetty- 240<br />

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