SHIRDI SAI ENGINEERING COLLEGE
Causes of recession.
Impacts of recession.
How to deal with recession.
“Money is no value; it cannot spend itself..all
depends on the skill of the spender.”
Causes of Recession
•Abnormal unemployment rates
•Rise in credit card purchases
The Great Depression(1929-1940)
•Deepest depression of the 20th century
•Reason-Stock market crash
•Unemployment rose to 25%
Impacts of Recession
•Work long for less salary
•Exports come down
•Loans to NINJA(NO income,NO jobs,NO assets)
“Recession is the real killer not the terrorists”
6 Indian Industries to do well during recession
• PSU Banks
• Luxury products
• Media and Entertainment
Recession??I’m lovin’ it: A Case of McDonald’s
1999: Two franchise stores destroyed in Europe.
2002: Withdraws from three countries and closes under-performing
2004: Discontinues surprise options in its menu.
2006: The ‘Forever Young’ brand is introduced
2008: Net incomes crosses $12 billion.
How McDonald’s Thrived During the Recession
•New Products For Different Markets
•Reduced Advertising Costs
•Rapid Price Adjustments
• The Great Recession's winner
• Opened nearly 600 stores in 2008
• Factors to attract consumers- Accepting credit cards
Many locations open 24 hours
“If seen in the right light, an economic
downturn can be a blessing in disguise.”