Personal Branding<br />PRSA Evolution<br />17 September 2010<br />
Today’s Objective<br />	Help you understand what “Personal Branding” is and provide you with actionable tips and advice.<b...
Ramsey Mohsen /Social Media Strategist, Web Consultant<br />Digital Evolution Group Social Media Specialist / Practice Lea...
What is personal branding?<br />Identity management of associations, feelings, thoughts, perceptions, attitudes, towards a...
Done well, it can…<br />Trust<br />Credibility<br />New business<br />Connect you to like minded individuals<br />
Done well, it can…<br />Increase your "findability" in your social graphs and with friends and colleges.<br />Define the r...
BUT, it must be…<br />Authentic<br />Passionate<br />Consistent<br />
“The privilege of a lifetime is being who you are.”<br />- Joseph Campbell<br />
Social Media enables you.<br />The tools make it possible.<br />
You can be a transmedia experience.<br />
“Ambient Intimacy”<br />
Two types of “Personal Brands”<br />1.) Personal Brand<br />2.) Career Brand<br />http://www.web-strategist.com/blog/2010/...
Understand how your friends, family and work colleagues perceive you.<br />Step #1<br />
What does Google say about you?<br />Step #2<br />
Step #3<br />Define your objectives.<br />What personal traits are your strongest, noteworthy?<br />What makes you distinc...
Get to work and make a plan with how you can achieve those objectives.<br />Step #4<br />
Tip: <br />Share right (don’t brag, be helpful) and share often. <br />The act of sharing and sharing is a fundamental bui...
“The 4:1 Rule”<br />If you build it, they won’t come.<br />Follow the 4:1 Rule<br />For every ONE social object (piece of ...
More Tips: <br />Create a homebase online (blog, website, even a Facebook page).<br />“No one reads all your Tweets. Get o...
Rapidly Evolving Space<br />Social media is green field, moving and changing daily.<br />there is no single right answer<b...
Ramsey Mohsen <br />www.ramseymohsen.com<br />mohsenr@digitalev.com <br />@ramseym<br />Questions?<br />
Thank You!<br />Ramsey Mohsen <br />Social Media Specialist<br />mohsenr@digitalev.com<br />@ramseym<br />
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Personal Branding in the Digital Age

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Personal Branding in the Digital Age

  1. 1. Personal Branding<br />PRSA Evolution<br />17 September 2010<br />
  2. 2. Today’s Objective<br /> Help you understand what “Personal Branding” is and provide you with actionable tips and advice.<br />
  3. 3. Ramsey Mohsen /Social Media Strategist, Web Consultant<br />Digital Evolution Group Social Media Specialist / Practice Lead<br />Led/executed/advised social media engagement efforts for Hallmark, Gordmans, Ferrellgas, Midland Radio, KC United Way<br />Recognized regional and national speaker on social media<br />Prolific video blogger, one of the first life-casters on justin.tv, over 1 million views on YouTube, globally featured video on YouTube home page for over three days, covered by national and regional mainstream media for video blogging efforts<br />Named one of Kansas City’s inaugural “twenty in their twenties”emerging civic leaders<br />
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  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9. What is personal branding?<br />Identity management of associations, feelings, thoughts, perceptions, attitudes, towards an individual.<br />(Ramsey Mohsen’s definition)<br />
  10. 10. Done well, it can…<br />Trust<br />Credibility<br />New business<br />Connect you to like minded individuals<br />
  11. 11. Done well, it can…<br />Increase your "findability" in your social graphs and with friends and colleges.<br />Define the relationship and tell your story (or at least 1-side to it).<br />
  12. 12. BUT, it must be…<br />Authentic<br />Passionate<br />Consistent<br />
  13. 13. “The privilege of a lifetime is being who you are.”<br />- Joseph Campbell<br />
  14. 14. Social Media enables you.<br />The tools make it possible.<br />
  15. 15. You can be a transmedia experience.<br />
  16. 16. “Ambient Intimacy”<br />
  17. 17. Two types of “Personal Brands”<br />1.) Personal Brand<br />2.) Career Brand<br />http://www.web-strategist.com/blog/2010/06/03/personal-vs-career-brands-its-all-in-the-mindset/<br />Jeremiah Owyang<br />
  18. 18. Understand how your friends, family and work colleagues perceive you.<br />Step #1<br />
  19. 19.
  20. 20. What does Google say about you?<br />Step #2<br />
  21. 21. Step #3<br />Define your objectives.<br />What personal traits are your strongest, noteworthy?<br />What makes you distinctive, distinguished?<br />Is there anything that makes you remarkable in any way?<br />Come to grips with who you are NOT.<br />
  22. 22.
  23. 23. Get to work and make a plan with how you can achieve those objectives.<br />Step #4<br />
  24. 24. Tip: <br />Share right (don’t brag, be helpful) and share often. <br />The act of sharing and sharing is a fundamental building block of Personal Branding.<br />Follow the 4:1 rule.<br />
  25. 25. “The 4:1 Rule”<br />If you build it, they won’t come.<br />Follow the 4:1 Rule<br />For every ONE social object (piece of content) that is<br />about you, there needs to be FOUR social objects that are:<br />informative<br />inspirational<br />entertaining<br />engaging<br />re(markable)<br />promote others<br />
  26. 26. More Tips: <br />Create a homebase online (blog, website, even a Facebook page).<br />“No one reads all your Tweets. Get over yourself.”<br />Establish your email network. Use email tools like Vertical Response.<br />Use consistent unique usernames. Interlink everything together.<br />“Consistency facilitates recognition.”<br />
  27. 27. Rapidly Evolving Space<br />Social media is green field, moving and changing daily.<br />there is no single right answer<br />for any substantive length of time.<br />Try. Learn. Refine.<br />
  28. 28. Ramsey Mohsen <br />www.ramseymohsen.com<br />mohsenr@digitalev.com <br />@ramseym<br />Questions?<br />
  29. 29. Thank You!<br />Ramsey Mohsen <br />Social Media Specialist<br />mohsenr@digitalev.com<br />@ramseym<br />

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