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@RamonVullings
cross-industry
innovation
How to innovate
by learning from
other sectors?
RamonVullings.com
Ramon Vullings
speaker, cross-industry expert & ideaDJ
- keynotes
- innovation projects
- leadership lea...
A Dutch guy living in Antwerp!
Now that’s a border-crossing…
RamonVullings.com
2/26/07 6:10:58 PM
F1 meets supermarkets
Aviation meets Automotive
Products / Services
Business Models
Partnerships
Leadership
Processes
Strategy
Culture
Marc Heleven Ramon Vullings
Cross-industry innovation is the clever way 

to jump start your innovation efforts 

by drawing analogies and transferrin...
1. Concept 3. Create
2. Combine
(in som
lesson
chose
and h
known
Keep
innova
variou
We can only
connect the dots
that we collect.
— Amanda Palmer
www.twinkeling.com/sinaasappelparadijs
More effect with reduced workforce
More effect with reduced workforce
1. Concept 3. Create
2. Combine
(in som
lesson
chose
and h
known
Keep
innova
variou
Create a new digital channel…
Interviewing experts for other fields
Van Gils (Fashion wholesale)
Mexx (Webshop Analytics)
Vodafone (Telco Partnerships)
N...
• Develop a shared vision and strategy, enriched by
reflections from Learning Expeditions
• Explore the necessary changes ...
2
54% of CxOs expect that
competition will come from
other industries!
IBM Institute for Business Value
Redefining Boundaries
Insights from the Global C-suite Study
For this study, we surveyed ...
industry boundaries 

are blurring
@RamonVullings
2
disruption often comes
from outside your sector
@RamonVullings
SCIENCE
DISCOVERY
CHANNEL?
IDEA
COMPETITIONS IN
OTHER SECTORS?
OUR ALUMNI
NETWORK?
STORIES BY SUCCESFUL
ENTREPRENEURS?
CRO...
Where to look?
Other companies
Different sectors
Nature
Art
Sports
History
Future
Bad business
Travel
…
1. Concept 3. Create
2. Combine
W W X D ?
What
Would x
Do?
In this ch
investig
compan
business
what yo
from the
By no mean...
inspiration from nature
http://www.asknature.org/
e
Your galaxy of knowledge
1.your knowledge
2.your team’s knowledge
3.your company’s knowledge
4.competitive industries know...
The curse of knowledge
Our thinking system works:
•Fast
•Correct
•Context dependable
•Our thinking system is ‘lazy’
Yes… lazy!
go from 

‘best’ practices 

to ‘next’ practices !
@RamonVullings
2
ideas are not 

so much inventions, 

ideas are discoveries
@RamonVullings
Restaurant meets airport
Baby pram meets landing gear
someone else has
solved your problem!
@RamonVullings
yet we don’t really
‘see’ it
We want NEW things!
We are proud of 

our ‘own’ ideas
We don’t want the ‘trouble’ 

of fact finding and rather 

start wit...
EGO
(L)EGO
we need to go from
EGO to LEGO !
@RamonVullings
Start your own cross-industry journey!
On the website you can find a 

wealth of free tools & materials:
- 15 cool examples...
…
Business Synonyms
Customer =
Customer =
Customer =
Customer =
Customer =
Customer =
Business Synonym Strings
Customer = Client = Consumer = Student = Patient = Shopper = Buyer =
Purchaser = Stakeholder = En...
Use knowledge brokers
There are more elegant solutions out there
crossindustryinnovation.com/21ways
crossindustryinnovation.com/21ways
crossindustryinnovation.com/21ways
21 ways 

cross-industry 

inspiration
21 ways to strategise and innovate is a
set of critical questions, checklists and
e...
21 ways
crossindustryinnovation.com/21ways
21 ways
cross-industry
inspiration




L’Oréal: 

Pharmacy of the future
crossindustryinnovation.com/21ways
crossindustryi...
21 ways
crossindustryinnovation.com/21ways
21 ways Future or retail
and 21 more different views!
21 ways
and 21 more different views!
Learn from airports
Future or retail
1. Future of retail!
2. Learn from airports
3. Health futures!
4. Extra time in the shop
5. Inspiring pharmacies!
6. More ...
264 sets created to date…
21 ways
cross-industry
inspiration




L’Oréal: 

Pharmacy of the future
crossindustryinnovation...
2
survival:
it’s not the fittest,
yet the most fitting!
@RamonVullings
i
s
just connecting
A book like this does not
emerge from a library; it has
resulted from hundreds of
conversations, innov...
1
Learn
Enhance
Integrate
Experiment
ADAPT
Enrich
Modify
Customize
Take 1 element
don’t just
copy-paste,
copy-adapt-paste !
@RamonVullings
it’s never too late,
just be better!
@RamonVullings
Google was late to search
Facebook was late to social networking
Apple was late with an MP3 player
@RamonVullings
Think outside your industry !
Amazon.com Bol.com 	iBooks
Get the (e)book on cross-industry innovation
Boost your innovati...
1. most disruption comes from outside your sector

- go from best to next practices

- industry boundaries are blurring
2....
don’t think outside the box, 

think outside your industry!
@RamonVullings
Thank you!

Ramon Vullings
ramon@ramonvullings.com
www.RamonVullings.com@RamonVullings
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
Cross-industry innovation - How to innovate by learning from other sectors
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Cross-industry innovation - How to innovate by learning from other sectors

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How to innovate by learning from other sectors. Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain. www.crossindustryinnovation.com

Published in: Business

Cross-industry innovation - How to innovate by learning from other sectors

  1. 1. @RamonVullings cross-industry innovation How to innovate by learning from other sectors?
  2. 2. RamonVullings.com Ramon Vullings speaker, cross-industry expert & ideaDJ - keynotes - innovation projects - leadership learning journeys We (Ramon & team) help organisations & individuals to look for ‘positive alternatives’ @RamonVullings RamonVullings.com
  3. 3. A Dutch guy living in Antwerp! Now that’s a border-crossing…
  4. 4. RamonVullings.com 2/26/07 6:10:58 PM
  5. 5. F1 meets supermarkets
  6. 6. Aviation meets Automotive
  7. 7. Products / Services Business Models Partnerships Leadership Processes Strategy Culture
  8. 8. Marc Heleven Ramon Vullings
  9. 9. Cross-industry innovation is the clever way 
 to jump start your innovation efforts 
 by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.
  10. 10. 1. Concept 3. Create 2. Combine (in som lesson chose and h known Keep innova variou
  11. 11. We can only connect the dots that we collect. — Amanda Palmer
  12. 12. www.twinkeling.com/sinaasappelparadijs
  13. 13. More effect with reduced workforce
  14. 14. More effect with reduced workforce
  15. 15. 1. Concept 3. Create 2. Combine (in som lesson chose and h known Keep innova variou
  16. 16. Create a new digital channel…
  17. 17. Interviewing experts for other fields Van Gils (Fashion wholesale) Mexx (Webshop Analytics) Vodafone (Telco Partnerships) Nike (Business Intelligence)
  18. 18. • Develop a shared vision and strategy, enriched by reflections from Learning Expeditions • Explore the necessary changes on processes, methodologies, organisation, competencies, behaviours to support the vision • Use creative thinking to get ‘out of the box’ and ‘cross-industry’ ideas MODULE 1 Paris MODULE 2 US, EMEA & Asia-Pac MODULE 3
 London
 • Develop a shared understanding of the topic and establish common definitions • Explore potential ways forward by: • Sharing/mapping current experience and expertise within our organisation • First common vision through Progressive / Regressive sequence • Learning from external experts • Develop and finalize recommendations • Prioritize recommendations • Define the pathway to progress towards the vision, as well as transformation conditions IMPLEMENTATION - iterative process with concrete actions based on the recommendations of cross-industry insights What is the strategic issue at stake? Key recommendationsWhere do we want to go and how? Working groups & webex Working groups & webex Intake session Restitution Sponsor & ComEx example: 5 month cross-industry programme crossindustryinnovation.com
  19. 19. 2 54% of CxOs expect that competition will come from other industries!
  20. 20. IBM Institute for Business Value Redefining Boundaries Insights from the Global C-suite Study For this study, we surveyed 5,247 business leaders from 21 industries in more than 70 countries (see Figure 1). Our respondents – most of whom we spoke with face-to-face – represent a wide range of public and private enterprises. We’ve analyzed their input extensively, drawing on our global team of business strategists, consultants and statisticians. We’ve also used IBM WatsonTM , our pioneering cognitive system, to extract additional inferences from the open-ended responses we received. Figure 1 Regional spread: More than 5,000 CxOs around the world participated in our study 576829 566 357 1,195 1,112 612 North America Central and South America Western Europe Middle East and Africa Central and Eastern Europe Asia Pacific Japan “The boundaries of competition are becoming ambiguous.” Yong Eum Ban, CFO, JoongAng Media Network, South Korea
  21. 21. industry boundaries 
 are blurring @RamonVullings
  22. 22. 2 disruption often comes from outside your sector @RamonVullings
  23. 23. SCIENCE DISCOVERY CHANNEL? IDEA COMPETITIONS IN OTHER SECTORS? OUR ALUMNI NETWORK? STORIES BY SUCCESFUL ENTREPRENEURS? CROWD SOURCING? SCIENCE FICTION? HISTORY? PATENT DATABASES? MY COMPETITORS? MY CLIENTS? NASA? NATURE OR BIOLOGY? MY SUPPLIERS? KIDS? TREND REPORTS FROM OUTSIDE MY INDUSTRY? MUSEUM OF CONTEMPORY ART? NEW PEOPLE AT THE COMPANY? TRADE MISSIONS? CROWD FUNDING SITES? MAGAZINES AND WEBSITES ON DESIGN? THE START-UP SCENE? VISTING OTHER CITIES? HACKATONS? TOP 100 INNOVATIVE COMPANIES? COMPANY VISITS? ... Where do you get your best cross-industry ideas? ?
  24. 24. Where to look? Other companies Different sectors Nature Art Sports History Future Bad business Travel …
  25. 25. 1. Concept 3. Create 2. Combine W W X D ? What Would x Do? In this ch investig compan business what yo from the By no mean as we could (in some cas lessons to le chosen a fe and hope to known insig Keep in min innovation a various leve to processe styles, to bu Now ask yo WWxD?
  26. 26. inspiration from nature http://www.asknature.org/
  27. 27. e
  28. 28. Your galaxy of knowledge 1.your knowledge 2.your team’s knowledge 3.your company’s knowledge 4.competitive industries knowledge 5.non-competitive industries knowledge 6.all known knowledge 7.the unknown @RamonVullings
  29. 29. The curse of knowledge
  30. 30. Our thinking system works: •Fast •Correct •Context dependable •Our thinking system is ‘lazy’
  31. 31. Yes… lazy!
  32. 32. go from 
 ‘best’ practices 
 to ‘next’ practices ! @RamonVullings
  33. 33. 2 ideas are not 
 so much inventions, 
 ideas are discoveries @RamonVullings
  34. 34. Restaurant meets airport
  35. 35. Baby pram meets landing gear
  36. 36. someone else has solved your problem! @RamonVullings
  37. 37. yet we don’t really ‘see’ it
  38. 38. We want NEW things! We are proud of 
 our ‘own’ ideas We don’t want the ‘trouble’ 
 of fact finding and rather 
 start with idea finding The 10 commandments: “Thou shall not steal !” We don’t really want to 
 build upon other peoples ideas We think we have already experienced something
  39. 39. EGO
  40. 40. (L)EGO
  41. 41. we need to go from EGO to LEGO ! @RamonVullings
  42. 42. Start your own cross-industry journey! On the website you can find a 
 wealth of free tools & materials: - 15 cool examples - 101 cross-industry super sites - the cross-industry transfer map - inspiring posters - 21 ways to remix your business - the cross-industry ‘jackpot’ - … Just visit: crossindustryinnovation.com
  43. 43.
  44. 44. Business Synonyms
  45. 45. Customer = Customer = Customer = Customer = Customer = Customer =
  46. 46. Business Synonym Strings Customer = Client = Consumer = Student = Patient = Shopper = Buyer = Purchaser = Stakeholder = End-user = Patron = Prospect = Supplier = Complainer = Pain in the *ss = King = Queen = Dancer = Singer = Guest = Troublemaker = Boss = Employee = Civilian = Savage = Animal = Child = Teacher = Necessity = A means to an aim = Life Saver = Family = Relation = …
  47. 47. Use knowledge brokers There are more elegant solutions out there
  48. 48. crossindustryinnovation.com/21ways
  49. 49. crossindustryinnovation.com/21ways
  50. 50. crossindustryinnovation.com/21ways
  51. 51. 21 ways 
 cross-industry 
 inspiration 21 ways to strategise and innovate is a set of critical questions, checklists and examples from all over the world to help you innovate. 21 ways sets provide cross-industry inspiration for: product and service ideas, product development, process and service innovations, government innovations, business model innovation, new business development and defining strategic directions. Based on a client’s question, we extract important trends, successful innovations, principles or evolutions. The list of 21 principles changes per question. 21 ways sets are useful in individual or group brainstorms, in new business development and strategy sessions. Combining the input with an interactive engaging presentation and/or workshop clearly helps to come up with new connections, great ideas and enriched concepts.
 
 21 ways sets are created by Marc Heleven and presented by Ramon Vullings. Smart uses for 21 ways sets 21 ways sets provides innovation inspiration for: More effective marketing, sales increase, smart product placement, better customer retention, supply chain optimisation, smart cost reduction, generate more customer engagement, business planning, moving from products to solutions, better design, pricing models, smarter routing, employee motivation, … Get your own 21 ways set 21 ways sets are custom made based on the question formulated by the client. 
 
 Starting with the research question, Marc Heleven comes up with a list of 21 principles for which 3 to 7 examples are matched from all over the world, from different sectors. This overview and the copy-adapt-paste method help organisations to innovate faster. 21 ways sets are a spring board for innovation. 
 
 Please contact us for a custom 21 ways set for your innovation challenge!
 
 www.crossindustryinnovation.com/21ways
  52. 52. 21 ways crossindustryinnovation.com/21ways
  53. 53. 21 ways cross-industry inspiration 
 
 L’Oréal: 
 Pharmacy of the future crossindustryinnovation.com/21ways crossindustryinnovation.com/21ways
  54. 54. 21 ways crossindustryinnovation.com/21ways
  55. 55. 21 ways Future or retail and 21 more different views!
  56. 56. 21 ways and 21 more different views! Learn from airports Future or retail
  57. 57. 1. Future of retail! 2. Learn from airports 3. Health futures! 4. Extra time in the shop 5. Inspiring pharmacies! 6. More experience 7. Skin apps and tools 8. New values! 9. Pharmacist education! 10. Simplify 11. Retail ideas other industries 12. Make combinations 13. Disruptive innovation 14. Amazing futures 15. Digital retail trends 16. Inspiring retail examples! 17. Consumer trends 18. Before and after 19. Communication 20. Innovation checklists 21. More visual inspiration 21 cross-industry 
 innovation principles 
 L’Oréal: Pharmacy of the future crossindustryinnovation.com/21ways 21 ways cross-industry inspiration 
 
 L’Oréal: 
 Pharmacy of the future crossindustryinnovation.com/21ways
  58. 58. 264 sets created to date… 21 ways cross-industry inspiration 
 
 L’Oréal: 
 Pharmacy of the future crossindustryinnovation.com/21ways 21 ways cross-industry inspiration ENGIE
 Industrial Energy Solutions
 
 21 ways on how to generate a stable cash flow at large clients Sponsor: Philip Pouillie Project lead: Bob Van Schoor L&D Liaison: Marc Van den Broeck crossindustryinnovation.com/21ways crossindustryinnovation.com/21ways
  59. 59. 2 survival: it’s not the fittest, yet the most fitting! @RamonVullings
  60. 60. i s just connecting A book like this does not emerge from a library; it has resulted from hundreds of conversations, innovation projects and experiments with clients over many years, across many industries.
  61. 61. 1 Learn Enhance Integrate Experiment ADAPT Enrich Modify Customize Take 1 element
  62. 62. don’t just copy-paste, copy-adapt-paste ! @RamonVullings
  63. 63. it’s never too late, just be better! @RamonVullings
  64. 64. Google was late to search Facebook was late to social networking Apple was late with an MP3 player @RamonVullings
  65. 65. Think outside your industry ! Amazon.com Bol.com  iBooks Get the (e)book on cross-industry innovation Boost your innovation efforts!
 Ramon Vullings & Marc Heleven offer: ✓ Engaging keynote presentations ✓ Custom cross-industry research reports ✓ Innovation projects crossindustryinnovation.com
  66. 66. 1. most disruption comes from outside your sector
 - go from best to next practices
 - industry boundaries are blurring 2. ideas are discoveries
 - someone else has solved your problem
 - go from EGO to (L)EGO 3. survival of the most fitting (not fittest)
 - copy-adapt-paste
 - you are never too late, just be better One last quote… Cross-industry innovation: key insights
  67. 67. don’t think outside the box, 
 think outside your industry! @RamonVullings
  68. 68. Thank you!
 Ramon Vullings ramon@ramonvullings.com www.RamonVullings.com@RamonVullings

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