Keynote presentation on cross-industry innovation by the author Ramon Vullings.
How to innovate by learning from other sectors?
See that most disruption comes from outside your sector.
Digitalisation provides opportunities everywhere.
Go from EGO to LEGO!
Tactics: Don't copy-paste, rather copy-adapt-paste!
It's survival of the most fitting! Not fittest!
The key insights are based on the book: Not Invented Here: cross-industry innovation - http://www.crossindustryinnovation.com
For info & bookings, see http://www.RamonVullings.com
cross industry innovation: how to innovate by learning from other sectors!
innovation How to innovate
by learning from
speaker, cross-industry expert & ideaDJ
- innovation projects
- leadership learning journeys
We (Ramon & team) help
organisations & individuals to
look for ‘positive alternatives’
IBM Institute for Business Value
Insights from the Global C-suite Study
For this study, we surveyed 5,247 business leaders from 21 industries in more than 70 countries
(see Figure 1). Our respondents – most of whom we spoke with face-to-face – represent a wide
range of public and private enterprises. We’ve analyzed their input extensively, drawing on our
global team of business strategists, consultants and statisticians. We’ve also used IBM WatsonTM
our pioneering cognitive system, to extract additional inferences from the open-ended responses
Regional spread: More than 5,000 CxOs around the world participated in our study
Central and South America
Middle East and Africa
Central and Eastern Europe
“The boundaries of competition
are becoming ambiguous.”
Yong Eum Ban, CFO, JoongAng Media Network,
54% of CxOs expect that
competition will come from
A Dutch guy living in Antwerp!
Now that’s a border-crossing…
Don’t think this is only a beer coaster. This product
has proved itself to comfort human beings in their
daily struggle for a better life. It has already been
stress reduction tool
noise protection system
If you have discovered more functions of this
incredible piece of board, please leave your
message at www.newshoestoday.com/beercoaster.
disruption often comes
from outside your sector
to ‘next’ practices !
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Your galaxy of knowledge
1. your knowledge
2. your team’s knowledge
3. your company’s knowledge
4. competitive industries knowledge
5. non-competitive industries knowledge
6. all known knowledge
7. the unknown
ideas are not
so much inventions,
ideas are discoveries
Cross-industry innovation is the clever way
to jump start your innovation efforts
by drawing analogies and transferring approaches
between contexts, beyond the borders of your own
industry, sector, area or domain.
Products / Services
Designer clothing rental store & laundromat'HVLJQHUFORWKLQJUHQWDOVWRUHGRXEOHVDVDODXQGURPDW
1. Concept 3. Create
someone else has
solved your problem!
We want NEW things!
We are proud of
our ‘own’ ideas
We don’t want the ‘trouble’
of fact finding and rather
start with idea finding
The 10 commandments:
“Thou shall not steal !”
We don’t really want to
other peoples ideas
We think we have already
21 ways to strategise and innovate is a
set of critical questions, checklists and
examples from all over the world to help
21 ways sets provide cross-industry inspiration for: product and
service ideas, product development, process and service
innovations, government innovations, business model
innovation, new business development and defining strategic
Based on a client’s question, we extract important trends,
successful innovations, principles or evolutions. The list of 21
principles changes per question. 21 ways sets are useful in
individual or group brainstorms, in new business development
and strategy sessions.
Combining the input with an interactive engaging presentation
and/or workshop clearly helps to come up with new
connections, great ideas and enriched concepts.
21 ways sets are created by Marc Heleven
and presented by Ramon Vullings.
Smart uses for 21 ways sets
21 ways sets provides innovation inspiration for:
More effective marketing, sales increase, smart
product placement, better customer retention,
supply chain optimisation, smart cost reduction,
generate more customer engagement, business
planning, moving from products to solutions,
better design, pricing models, smarter routing,
employee motivation, …
Get your own 21 ways set
21 ways sets are custom made based on the
question formulated by the client.
Starting with the research question, Marc Heleven
comes up with a list of 21 principles for which 3 to
7 examples are matched from all over the world,
from different sectors. This overview and the
copy-adapt-paste method help organisations to
innovate faster. 21 ways sets are a spring board
Please contact us for a custom 21 ways set for
your innovation challenge!
264 sets created to date…
Pharmacy of the future
Industrial Energy Solutions
21 ways on how to generate a
stable cash flow at large clients
Sponsor: Philip Pouillie
Project lead: Bob Van Schoor
LD Liaison: Marc Van den Broeck
Pharmacy of the future
1. Future of retail!
2. Learn from airports
3. Health futures!
4. Extra time in the shop
5. Inspiring pharmacies!
6. More experience
7. Skin apps and tools
8. New values!
9. Pharmacist education!
11. Retail ideas other industries
12. Make combinations
13. Disruptive innovation
14. Amazing futures
15. Digital retail trends
16. Inspiring retail examples!
17. Consumer trends
18. Before and after
20. Innovation checklists
21. More visual inspiration
L’Oréal: Pharmacy of the future
Pharmacy of the future
21 ways Mega-impact:
and 21 more different views!
it’s not the fittest,
yet the most fitting!
A book like this does not
emerge from a library; it has
resulted from hundreds of
projects and experiments with
clients over many years,
across many industries.
Take 1 element
it’s never too late,
just be better!
Google was late to search
Facebook was late to social networking
Apple was late with an MP3 player
1. most disruption comes from outside your sector
- go from best to next practices
- industry lines are blurring
2. ideas are discoveries
- someone else has solved your problem
- go from EGO to (L)EGO
3. survival of the most fitting (not fittest)
- you are never too late, just be better
One last quote…
Cross-industry innovation: key insights
don’t think outside the box,
think outside your industry!
Think outside your industry !
Amazon.com Bol.com iBooks
Get the (e)book on cross-industry innovation
Boost your innovation efforts!
Ramon Vullings Marc Heleven offer:
✓ Engaging keynote presentations
✓ Custom cross-industry research reports
✓ Innovation projects