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cross industry innovation: how to innovate by learning from other sectors!

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Keynote presentation on cross-industry innovation by the author Ramon Vullings.

How to innovate by learning from other sectors?
See that most disruption comes from outside your sector.
Digitalisation provides opportunities everywhere.
Strategy: Concept-Combine-Create
Go from EGO to LEGO!
Tactics: Don't copy-paste, rather copy-adapt-paste!
It's survival of the most fitting! Not fittest!

The key insights are based on the book: Not Invented Here: cross-industry innovation - http://www.crossindustryinnovation.com

For info & bookings, see http://www.RamonVullings.com

Published in: Business

cross industry innovation: how to innovate by learning from other sectors!

  1. 1. @RamonVullings cross-industry innovation How to innovate by learning from other sectors?
  2. 2. RamonVullings.com Ramon Vullings speaker, cross-industry expert & ideaDJ - keynotes - innovation projects - leadership learning journeys We (Ramon & team) help organisations & individuals to look for ‘positive alternatives’ @RamonVullings RamonVullings.com
  3. 3. IBM Institute for Business Value Redefining Boundaries Insights from the Global C-suite Study For this study, we surveyed 5,247 business leaders from 21 industries in more than 70 countries (see Figure 1). Our respondents – most of whom we spoke with face-to-face – represent a wide range of public and private enterprises. We’ve analyzed their input extensively, drawing on our global team of business strategists, consultants and statisticians. We’ve also used IBM WatsonTM , our pioneering cognitive system, to extract additional inferences from the open-ended responses we received. Figure 1 Regional spread: More than 5,000 CxOs around the world participated in our study 576829 566 357 1,195 1,112 612 North America Central and South America Western Europe Middle East and Africa Central and Eastern Europe Asia Pacific Japan “The boundaries of competition are becoming ambiguous.” Yong Eum Ban, CFO, JoongAng Media Network, South Korea
  4. 4. 2 54% of CxOs expect that competition will come from other industries!
  5. 5. A Dutch guy living in Antwerp! Now that’s a border-crossing…
  6. 6. RamonVullings.com 2/26/07 6:10:58 PM
  7. 7. www.twinkeling.com/sinaasappelparadijs
  8. 8. RamonVullings.com
  9. 9. Don’t think this is only a beer coaster. This product has proved itself to comfort human beings in their daily struggle for a better life. It has already been used as: table equalizer stress reduction tool message board calculator love letter noise protection system beamer lifter idea thrower badge If you have discovered more functions of this incredible piece of board, please leave your message at www.newshoestoday.com/beercoaster. www.newshoestoday.com RamonVullings.com www.RamonVullings.com RamonVullings.com
  10. 10. 2 disruption often comes from outside your sector @RamonVullings
  11. 11. go from 
 ‘best’ practices 
 to ‘next’ practices ! @RamonVullings
  12. 12. SCIENCE DISCOVERY CHANNEL? IDEA COMPETITIONS IN OTHER SECTORS? OUR ALUMNI NETWORK? STORIES BY SUCCESFUL ENTREPRENEURS? CROWD SOURCING? SCIENCE FICTION? HISTORY? PATENT DATABASES? MY COMPETITORS? MY CLIENTS? NASA? NATURE OR BIOLOGY? MY SUPPLIERS? KIDS? TREND REPORTS FROM OUTSIDE MY INDUSTRY? MUSEUM OF CONTEMPORY ART? NEW PEOPLE AT THE COMPANY? TRADE MISSIONS? CROWD FUNDING SITES? MAGAZINES AND WEBSITES ON DESIGN? THE START-UP SCENE? VISTING OTHER CITIES? HACKATONS? TOP 100 INNOVATIVE COMPANIES? COMPANY VISITS? ... Where do you get your best cross-industry ideas? ?
  13. 13. 1. Concept 3. Create 2. Combine W W X D ? What Would x Do? In this ch investig compan business what yo from the By no mean as we could (in some cas lessons to le chosen a fe and hope to known insig Keep in min innovation a various leve to processe styles, to bu Now ask yo WWxD?
  14. 14. industry boundaries 
 are blurring @RamonVullings
  15. 15. 6 7 1 2 3 4 5 Your galaxy of knowledge 1. your knowledge 2. your team’s knowledge 3. your company’s knowledge 4. competitive industries knowledge 5. non-competitive industries knowledge 6. all known knowledge 7. the unknown
  16. 16. 2 ideas are not 
 so much inventions, 
 ideas are discoveries @RamonVullings
  17. 17. Automotive meets gaming
  18. 18. Restaurant meets airport
  19. 19. Baby pram meets landing gear
  20. 20. Cross-industry innovation is the clever way 
 to jump start your innovation efforts 
 by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.
  21. 21. Products / Services Business Models Leadership Processes Strategy Culture
  22. 22. Designer clothing rental store & laundromat'HVLJQHUFORWKLQJUHQWDOVWRUHGRXEOHVDVDODXQGURPDW
  23. 23. 1. Concept 3. Create 2. Combine (in som lesson chose and h known Keep innova variou
  24. 24. someone else has solved your problem! @RamonVullings
  25. 25. yet we don’t really ‘see’ it
  26. 26. We want NEW things! We are proud of 
 our ‘own’ ideas We don’t want the ‘trouble’ 
 of fact finding and rather 
 start with idea finding The 10 commandments: “Thou shall not steal !” We don’t really want to 
 build upon other peoples ideas We think we have already experienced something
  27. 27. EGO
  28. 28. (L)EGO
  29. 29. we need to go from EGO to LEGO ! @RamonVullings
  30. 30. 7KHEDFNODVKDJDLQVWWKHRYHUXVHRIFHOOSKRQHVğHVSHFLDOOVPDUWRQHVğLQEDUVDQGUHVWDXUDQWVKDV OHGWRDIHZLQWHUHVWLQJLGHDVWRJHWFXVWRPHUVWDONLQJWRHDFKRWKHUDJDLQ6LQJDSRUH V6RFLDO5HKDE
  31. 31. Business Synonyms
  32. 32. Customer = Customer = Customer = Customer = Customer = Customer =
  33. 33. Business Synonym Strings Customer = Client = Consumer = Student = Patient = Shopper = Buyer = Purchaser = Stakeholder = End-user = Patron = Prospect = Supplier = Complainer = Pain in the *ss = King = Queen = Dancer = Singer = Guest = Troublemaker = Boss = Employee = Civilian = Savage = Animal = Child = Teacher = Necessity = A means to an aim = Life Saver = Family = Relation = …
  34. 34. Business Synonym Strings Service = Help = Support = Listening = Aid = Life Support = Account = Advantage = applicability = appropriateness = assistance = avail = benefit = business = check = courtesy = dispensation = duty = employ = employment = favor = fitness = indulgence = kindness = labor = maintenance = ministration = office = overhaul = relevance = serviceability = servicing = supply = use = usefulness = utility = value = work…
  35. 35. Supply Chain = Handover = Transaction = Flow = Transfer = Process = Column = Chain = Tube - method = series of actions to achieve result = action = advance = case = channels = course = course of action = development = evolution = fashion = formation = growth = manner = means = measure = mechanism = mode = modus operandi = movement = operation = outgrowth = performance = practice = procedure = progression = red tape = routine = rule = stage = step = …
  36. 36. Use knowledge brokers There are more elegant solutions out there
  37. 37. cross-industry innovation - learning expeditions
  38. 38. crossindustryinnovation.com/21ways
  39. 39. crossindustryinnovation.com/21ways
  40. 40. crossindustryinnovation.com/21ways
  41. 41. 21 ways 
 cross-industry 
 inspiration 21 ways to strategise and innovate is a set of critical questions, checklists and examples from all over the world to help you innovate. 21 ways sets provide cross-industry inspiration for: product and service ideas, product development, process and service innovations, government innovations, business model innovation, new business development and defining strategic directions. Based on a client’s question, we extract important trends, successful innovations, principles or evolutions. The list of 21 principles changes per question. 21 ways sets are useful in individual or group brainstorms, in new business development and strategy sessions. Combining the input with an interactive engaging presentation and/or workshop clearly helps to come up with new connections, great ideas and enriched concepts.
 
 21 ways sets are created by Marc Heleven and presented by Ramon Vullings. Smart uses for 21 ways sets 21 ways sets provides innovation inspiration for: More effective marketing, sales increase, smart product placement, better customer retention, supply chain optimisation, smart cost reduction, generate more customer engagement, business planning, moving from products to solutions, better design, pricing models, smarter routing, employee motivation, … Get your own 21 ways set 21 ways sets are custom made based on the question formulated by the client. 
 
 Starting with the research question, Marc Heleven comes up with a list of 21 principles for which 3 to 7 examples are matched from all over the world, from different sectors. This overview and the copy-adapt-paste method help organisations to innovate faster. 21 ways sets are a spring board for innovation. 
 
 Please contact us for a custom 21 ways set for your innovation challenge!
 
 www.crossindustryinnovation.com/21ways
  42. 42. 21 ways crossindustryinnovation.com/21ways
  43. 43. 264 sets created to date… 21 ways cross-industry inspiration 
 
 L’Oréal: 
 Pharmacy of the future crossindustryinnovation.com/21ways 21 ways cross-industry inspiration ENGIE
 Industrial Energy Solutions
 
 21 ways on how to generate a stable cash flow at large clients Sponsor: Philip Pouillie Project lead: Bob Van Schoor LD Liaison: Marc Van den Broeck crossindustryinnovation.com/21ways crossindustryinnovation.com/21ways
  44. 44. 21 ways cross-industry inspiration 
 
 L’Oréal: 
 Pharmacy of the future crossindustryinnovation.com/21ways crossindustryinnovation.com/21ways
  45. 45. 1. Future of retail! 2. Learn from airports 3. Health futures! 4. Extra time in the shop 5. Inspiring pharmacies! 6. More experience 7. Skin apps and tools 8. New values! 9. Pharmacist education! 10. Simplify 11. Retail ideas other industries 12. Make combinations 13. Disruptive innovation 14. Amazing futures 15. Digital retail trends 16. Inspiring retail examples! 17. Consumer trends 18. Before and after 19. Communication 20. Innovation checklists 21. More visual inspiration 21 cross-industry 
 innovation principles 
 L’Oréal: Pharmacy of the future crossindustryinnovation.com/21ways 21 ways cross-industry inspiration 
 
 L’Oréal: 
 Pharmacy of the future crossindustryinnovation.com/21ways
  46. 46. 21 ways crossindustryinnovation.com/21ways
  47. 47. 21 ways Mega-impact: 
 trends technologies and 21 more different views!
  48. 48. 2 survival: it’s not the fittest, yet the most fitting! @RamonVullings
  49. 49. i s just connecting A book like this does not emerge from a library; it has resulted from hundreds of conversations, innovation projects and experiments with clients over many years, across many industries.
  50. 50. 1 Learn Enhance Integrate Experiment ADAPT Enrich Modify Customize Take 1 element
  51. 51. don’t just copy-paste, copy-adapt-paste ! @RamonVullings
  52. 52. 26 Choose the right strategy
  53. 53. it’s never too late, just be better! @RamonVullings
  54. 54. Google was late to search Facebook was late to social networking Apple was late with an MP3 player @RamonVullings
  55. 55. 1. most disruption comes from outside your sector
 - go from best to next practices
 - industry lines are blurring 2. ideas are discoveries
 - someone else has solved your problem
 - go from EGO to (L)EGO 3. survival of the most fitting (not fittest)
 - copy-adapt-paste
 - you are never too late, just be better One last quote… Cross-industry innovation: key insights
  56. 56. don’t think outside the box, 
 think outside your industry! @RamonVullings
  57. 57. Think outside your industry ! Amazon.com Bol.com  iBooks Get the (e)book on cross-industry innovation Boost your innovation efforts!
 Ramon Vullings Marc Heleven offer: ✓ Engaging keynote presentations ✓ Custom cross-industry research reports ✓ Innovation projects crossindustryinnovation.com
  58. 58. Thank you! Ramon Vullings ramon@ramonvullings.com www.RamonVullings.com @RamonVullings
  59. 59. Thank you! Ramon Vullings ramon@ramonvullings.com www.RamonVullings.com @RamonVullings

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