Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
support a                 creative spring                     in your                  organisation!@RamonVullings        ...
Ramon Vullings27         & innovacreativity explained          es                    tiontechniqu                   in one...
CreativityToday.net
www.ideaDJ.com
ideaDJ provides real-time visual support for events                                               ideaDJ.com
The travel story?See: blog.ramonvullings.com
The big picture...
The in       novat                                         s couting             ion eng                    Oppor tunity  ...
creativity & innovation in your organisation                                    innovation engine by Tina Seelig
imagination is the key driver
blue oceans
“Market boundaries are notgiven they are reconstructedby the actions & beliefs ofindustry players”
Opportunity scouting                       www.21Lobsterstreet.com
Opportunity shower                     www.21Lobsterstreet.com
Do we really understand the issue?Is the problem important enough?Do we need more options or do we need to make adecision?
Creativity... is it a real question?Sometimes it is a lack of:Vision - Information - Motivation - Courage - Skills
The ideal challenge ownerConcerned - Committed Capable - Competent
Case 1: Police Rotterdam - car break ins
maandag 19 januari 2009Aangiftes dalen 40 procent door lokautoROTTERDAM - De inzet van lokauto’s heeft in Rotterdam-Noord ...
Before coffee the ideas,                  after coffee criticism!                               - Alex Osborn             ...
Selection &Situation   Idea generation                    Solution ?                              implementation
The starting questionsHCW..? & HCI..?WIBGI..?
relevant ideas ideas                               Next practices           Best           practices                      ...
Relax...   &learning Q&A
“The difficulty lies not in        the new ideas...…but in escaping from        the old ones.”                    John	  M...
Look out for the idea killers                                www.ideakillers.net
3 key items:     Notes / Are                as of import                            ance / Obser                          ...
Balancing idea generation & selection
27crea tivity & in                 n ovation                xplainedtechniques e                   in one-p               ...
index (on one page)divergence                              page   convergence                          page• Attribute lis...
17 divergence techniques                       7ideas.net &RamonVullings.com
10 convergence techniques                       7ideas.net &RamonVullings.com
27c reativity            &i nnovatio           es expla                   ined                        ntechniqu           ...
Focus on ideasYou think of nice new ideas, yet                                                                          YE...
Reducing Risk Aversion
The ability to let go is just as         important as being able to generate                     new ideas.Letting go!
risk = reckless
mistake ?
mistakes?   preventablecomplexity related    intelligent
nearling ?
“ A nearling is apositive word for something thatyou did with theright intentions,  which has not (yet) led to the  right ...
Be proud!You can be proud of nearlings because:1. You started an initiative2. You may have moved others3. Maybe it led you...
nearling !   nearling.com
ARTIFICIAL SWEETENER                            A scientist working on an                            anti-fever medication...
ARTIFICIAL SWEETENERA scientist working on ananti-fever medication put hiscigarette down in the powder,and discovered the ...
SUPER GLUEDr Harry Coover was trying to isolate a clearplastic when he exposed it to moisture, whichcaused it to bond firml...
Making ideas happen!
OK, we’re out, now what ?
3
3	  %
creativity x organisation = impact
ideas are nothing, all you need is...
Passion !
wrap-up!
We talked about... The in       novat                                         s couting             ion eng               ...
innovation engine... everybody has the key..!
Twrap-up ?                                        Your name                             1              2               3  ...
#iForumQuestions & Answers          M ore Que stions...
Thank you!                                                                                          ideaDJinnovation      ...
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Enable a creative spring in your organisation - Ramon Vullings
Upcoming SlideShare
Loading in …5
×

Enable a creative spring in your organisation - Ramon Vullings

3,809 views

Published on

Keynote given for the iForum event in Cairo, Egypt. Here Ramon Vullings spoke about the conditions to enable a creative spring in organisations. This talk -for 550 leaders & managers- was highly interactive en engaging.

Published in: Business
  • Sex in your area is here: ❤❤❤ http://bit.ly/39mQKz3 ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Enable a creative spring in your organisation - Ramon Vullings

  1. 1. support a creative spring in your organisation!@RamonVullings RamonVullings.com
  2. 2. Ramon Vullings27 & innovacreativity explained es tiontechniqu in one-p agers !! ullings.com et & RamonV y.n 7ideas.net CreativityToda leven & Marc He n Vullings by Ramo Assembled RamonVullings.com
  3. 3. CreativityToday.net
  4. 4. www.ideaDJ.com
  5. 5. ideaDJ provides real-time visual support for events ideaDJ.com
  6. 6. The travel story?See: blog.ramonvullings.com
  7. 7. The big picture...
  8. 8. The in novat s couting ion eng Oppor tunity ine Menu of today Best vs. N ext P racti cesMaking ideas happen & creative cases Risk & from real life Nearling
  9. 9. creativity & innovation in your organisation innovation engine by Tina Seelig
  10. 10. imagination is the key driver
  11. 11. blue oceans
  12. 12. “Market boundaries are notgiven they are reconstructedby the actions & beliefs ofindustry players”
  13. 13. Opportunity scouting www.21Lobsterstreet.com
  14. 14. Opportunity shower www.21Lobsterstreet.com
  15. 15. Do we really understand the issue?Is the problem important enough?Do we need more options or do we need to make adecision?
  16. 16. Creativity... is it a real question?Sometimes it is a lack of:Vision - Information - Motivation - Courage - Skills
  17. 17. The ideal challenge ownerConcerned - Committed Capable - Competent
  18. 18. Case 1: Police Rotterdam - car break ins
  19. 19. maandag 19 januari 2009Aangiftes dalen 40 procent door lokautoROTTERDAM - De inzet van lokauto’s heeft in Rotterdam-Noord effect gehad. Het aantalaangiftes van opengebroken auto’s is in de laatste maanden van 2008 met veertig procentgedaald na een eerdere stijging. Volgens de politie is de daling toe te schrijven aan het grote offensief van de afgelopen maanden, waarbij werd gespeurd naar daders. Autobezitters werden gewaarschuwd om geen waardevolle zaken achter te laten in hun wagen. In de hele Rotterdamse regio steeg in 2008 het Directie Veiligheid pagina 1 van 2FOTO JOEP VAN DER PAL aantal auto-inbraken. Het aantal aangiftes van gestolen navigatiesystemen steeg zelfs explosief.In de deelgemeente Noord begon de politie de campagne ‘Is dit de lokauto?’, waarbij met de hulp Wie zijn wij Wat doen wij Wat kunt u doen Nieuws en infovan een voormalige autokraker folders en flyers werden gemaakt, mede om te waarschuwen voorde diefstal van navigatiesystemen. Niet alleen het apparaat moet worden weggehaald maar ook deafdruk van de zuignap moet worden weggepoetst, zo was de boodschap.‘Bekende’ autoinbrekers kregen verder een ansichtkaartje thuis waarin werd gesteld dat ze in degaten werden gehouden. Verder was er meer politie op de been en reed er een auto met aanhangerrond van waaruit werd opgeroepen tot oplettendheid. Samen met de lokauto lijkt deze grote 40% minder auto-inbraken in Rotterdam Noordcampagne het gewenste effect te hebben gehad. 19 januari 2009 Eind oktober startte de politie van district Noord in samenwerking met de deelgemeente een actie om het aantal auto-inbraken in te perken. De intensieve voorlichtingscampagne werpt zijn vuchten af. In de laatste maanden van 2008 is een daling van het aantal auto-inbraken van 40% gerealiseerd. De campagne ‘Is dit de Lokauto’ omvat zowel acties die er op gericht zijn om meer daders aan te houden als ook intensieve voorlichting te geven aan autobezitters om inbraak te voorkomen. Zo wordt een aantal ‘lokauto’s’ ingezet en zijn tips van een voormalig autokraker verwerkt in voorlichtingsmateriaal. “Alle auto’s kunnen open zonder sleutel. Met mijn schroevendraaier zit ik zelfs sneller in een Volkswagen dan de eigenaar met zijn sleutel.” Voor Ronnie is het een eitje. Jarenlang verdiende hij zijn dagelijkse drugs door spullen te verkopen die hij uit auto’s stal. Het kostte hem niet veel moeite om aan de spullen te komen: “Een Opel, Renault of Volkswagen heb ik in twee á drie minuten open.” Ronnie is inmiddels gestopt met inbreken en is aan het afkicken. Op verzoek van de politie heeft hij wel een aantal adviezen voor mensen die niet willen dat hun TomTom of laptop uit de auto wordt gejat. Bijvoorbeeld dat je er op moet letten dat áls je apparatuur zoals je mobiele telefoon of laptop laat liggen, dat je er zeker van bent dat de bluetoothfunctie uitstaat. Doe je dat niet, dan heeft verstoppen geen enkele zin. Met een speciaal apparaatje is het een koud kunstje om die straling te detecteren en weet een potentiële autokraker dus direct dat er waardevolle spullen aanwezig zijn. Zorg er verder voor dat je niet alleen je navigatiesysteem weghaalt, maar ook de houder en de afdruk daarvan op de voorruit. Leg het hele gebeuren vervolgens niet onder je stoel of in het dashboardkastje, inbrekers weten dat dat de favoriete verstopplekken zijn. Neem het mee! Nadat je alles in je tas hebt gestopt en op het punt staat de auto te verlaten, kun je het beste het handschoenenvakje open zetten. “Zo kunnen dieven ook zien dat er niks ligt.” Verder werkt een papier waarop letterlijk staat ‘geen waardevolle spullen’ ook goed volgens Ronnie. “Mensen die dat doen zijn door schade en schande wijs geworden, en niet zo stom om nog eens spullen te laten liggen.” Al deze tips zijn door de politie verwerkt in verschillende folders en flyers. Een voorbeeld is de spiegelhanger, die je kunt gebruiken in plaats van het zelfgeschreven vel papier. De hanger waarschuwt de potentiële kraker: ‘Is dit de lokauto?’ Geregistreerde auto-inbrekers worden sowieso http://www.rotterdamveilig.nl/do.php?fct=nieuws&op=showNitem&nieuwsId=1157 16-2-2009
  20. 20. Before coffee the ideas, after coffee criticism! - Alex Osborn (father of the term brainstorming)diverging & converging3 CreativityToday.net
  21. 21. Selection &Situation Idea generation Solution ? implementation
  22. 22. The starting questionsHCW..? & HCI..?WIBGI..?
  23. 23. relevant ideas ideas Next practices Best practices time Craziness!
  24. 24. Relax... &learning Q&A
  25. 25. “The difficulty lies not in the new ideas...…but in escaping from the old ones.” John  Maynard  Keynes
  26. 26. Look out for the idea killers www.ideakillers.net
  27. 27. 3 key items: Notes / Are as of import ance / Obser vations (make a drawing, use colors, dra w flowcharts, : write....)Closing qu ote / Slogan“ : “ RamonVull Visual note taking powe ings.com pa red by Visua rt of the 21 Lobsterstr lHarvesting.com & eet innovati on network
  28. 28. Balancing idea generation & selection
  29. 29. 27crea tivity & in n ovation xplainedtechniques e in one-p agers !! s.com onVulling t t & Ram vityToday.ne 7ideas.ne Creati n c Heleve ings & Mar mon Vull Assemb led by Ra
  30. 30. index (on one page)divergence page convergence page• Attribute listing 6 • COCD-Box 24• Biomimicry 7 • Enhancement checklist 25• Brainwriting 6-3-5 8 • Force-field analysis 26• Challenge assuptions 9 • Hundred Euro test 27• Osborn checklist 10 • Idea advocate 28• Classical brainstorming 11 • Negative Selection 29• Excursion technique 12 • NUF (New Useful Feasible) test 30• Harvey Cards 13 • PINC filter 31• Imaginary brainstorming 14 • Six thinking hats 32• Lotus Blossom Technique 15 • Weighted selection 33• More Inspiration 16• Personal Analogy 17• Random Input 18• Redefinition 19• Reverse Brainstorming 20• SIT (Systematic Inventice Thinking) 21 outro page• Wishing 22 • Implementation 34 • Compilation 35 CreativityToday.net
  31. 31. 17 divergence techniques 7ideas.net &RamonVullings.com
  32. 32. 10 convergence techniques 7ideas.net &RamonVullings.com
  33. 33. 27c reativity &i nnovatio es expla ined ntechniqu in one-p agers !! s.com onVulling t t & Ram vityToday.ne 7ideas.ne Creati Marc Heleven ullings & d by Ramon V Assemble sign-up for the mailinglist @ www.RamonVullings.com and you’ll be able to get a downloadable version in the next mailing!
  34. 34. Focus on ideasYou think of nice new ideas, yet YELLOW ideas Impossible to implement - Ideas for the futureyou go for the old ones (known - dream, challanges - stimulation for the brainsolutions). To prevent that, a - tomorrow’s red ideasclassification can be made usinga matrix: the COCD-box*.The matrix has 2 axis: BLUE ideas RED ideas1. Originality - easy to implement - innovative ideas Easy to implement - low risks - breakthrough2. Ease of implementation - high acceptibility - exciting ideas - done before - can be implemented Normal ideas Original ideas* = COCD means: Centre for Development of Creative Thinking
  35. 35. Reducing Risk Aversion
  36. 36. The ability to let go is just as important as being able to generate new ideas.Letting go!
  37. 37. risk = reckless
  38. 38. mistake ?
  39. 39. mistakes? preventablecomplexity related intelligent
  40. 40. nearling ?
  41. 41. “ A nearling is apositive word for something thatyou did with theright intentions, which has not (yet) led to the right result. ”
  42. 42. Be proud!You can be proud of nearlings because:1. You started an initiative2. You may have moved others3. Maybe it led you to something that was successful4. You need many nearlings, for a few successes5. You learned from it6. ...
  43. 43. nearling ! nearling.com
  44. 44. ARTIFICIAL SWEETENER A scientist working on an anti-fever medication put his cigarette down in the powder, SUPER GLUE and discovered the sweet Dr Harry Coover was trying to isolate a clear taste of cyclamate. plastic when he exposed it to moisture, which caused it to bond firmly together. Arti st: Br f f um mb ae rTEFLON c cMaking the mistake ofusing an iron container, LSD f fRoy Plunkett caused achemical reaction that Swiss scientist Albert Hoffmancreated Teflon in 1938. n forgot to wear gloves in the lab and the chemical he absorbed sent him on the world’s first “acid trip”. PENICILLIN Alexander Fleming left a culture out while he went on a holiday. It became contaminated by a fungus, which stopped the bacteria. He had discovered the first antibiotic, penicillin. CHAMPAGNE 17th century monk Dom Perignon tried growing grapes that needed two seasons to ferment. The wine’s carbon dioxide bubbles horrified him, until he was later toasted for his efforts. THE PACEMAKER Wilson Greatbatch was working on a gadget THE MICROWAVE that recorded irregular In 1945, Percy Spencer stood too heartbeats when he close to a magnetron that produced mistakenly inserted the VULCANIZED RUBBER microwave radio signals for radar, and wrong resistor. It lead to When Charles Goodyear spilled India noticed that the chocolate bar in his world’s first pacemaker. rubber and sulphur on a hot pocket had melted. stove in 1843, he discovered flexible rubber. DRY CLEANING Clumsy Baptiste Jolly of Paris spilled camphene onto his wife’s dress. Instead of ruining it, the dress was cleaned.
  45. 45. ARTIFICIAL SWEETENERA scientist working on ananti-fever medication put hiscigarette down in the powder,and discovered the sweettaste of cyclamate.
  46. 46. SUPER GLUEDr Harry Coover was trying to isolate a clearplastic when he exposed it to moisture, whichcaused it to bond firmly together.
  47. 47. Making ideas happen!
  48. 48. OK, we’re out, now what ?
  49. 49. 3
  50. 50. 3  %
  51. 51. creativity x organisation = impact
  52. 52. ideas are nothing, all you need is...
  53. 53. Passion !
  54. 54. wrap-up!
  55. 55. We talked about... The in novat s couting ion eng Oppor tunity ine Best vs. N ext P racti cesMaking ideas happen & creative cases Risk & from real life Nearling
  56. 56. innovation engine... everybody has the key..!
  57. 57. Twrap-up ? Your name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 29 30 19 20 21 31 32 33 22 23 24 34 35 36 25 26 27 37 38 39 28 40 41 42 43 44 45 57 46 47 48 58 59 60 49 50 51 61 62 63 52 53 54 64 65 66 55 56 67 68 69 70 71 72 73 74 75 85 86 87 76 77 78 88 89 90 79 80 81 91 92 93 82 83 84 94 95 96 97 98 99 100 101 102 113 114 103 104 105 115 116 117 106 107 118 119 108 109 110 120 121 122 111 112 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 29 30 19 20 21 31 32 33 22 23 24 34 35 36 25 26 27 37 38 39 28 40 41 42 43 44 45 57 46 47 48 58 59 60 49 50 51 61 62 63 52 53 54 64 65 66 55 56 67 68 69 70 71 72 73 74 75 85 86 87 76 77 78 88 89 90 79 80 81 91 92 93 82 83 84 94 95 96 97 98 99 100 101 102 113 114 103 104 105 115 116 117 106 107 118 119 108 109 110 120 121 122 111 112 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 29 30 19 20 21 31 32 33 22 23 24 34 35 36 25 26 27 37 38 39 28 40 41 42 43 44 45 57 46 47 48 58 59 60 49 50 51 61 62 63 52 53 54 64 65 66 55 56 67 68 69 70 71 72 73 74 75 85 86 87 76 77 78 88 89 90 79 80 81 91 92 93 82 83 84 94 95 96 97 98 99 100 101 102 113 114 103 104 105 115 116 117 106 107 118 119 108 109 110 120 121 122 111 112 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 Visual note taking powe RamonVullings.com red by Visua part of the 21 Lobsterstr lHarvesting.com & eet innovation network
  58. 58. #iForumQuestions & Answers M ore Que stions...
  59. 59. Thank you! ideaDJinnovation - event wow factor!consulting - enhance audience experience inspirational - real-time visual suport for events- leadership & strategy advice- business model Innovation speaker innovation inspiration- cross industry innovation - keynote speaking - linking content with activity innovate for real - engage large audiences engage people RamonVullings.com

×