Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

7 Silk Road principles for start-ups!

1,229 views

Published on

In this Slideshare, Ramon Vullings shows what can we learn from the Silk Road (travel) for start-ups using connected innovation. Based on his own 1,5 year travel, Ramon draws analogies for innovative start-ups (and other more mature companies).

1. Survival of the most fitting (don’t copy-paste, yet copy-adapt-paste!)
2. There is a market for broken / not complete offerings!
3. Communicate your vision!
4. Bold reframing (overstate your marketing a bit!)
5. Customer empathy (you can influence the user experience!)
6. Remix X and Y (for example: geo-data & art)
7. Think also East => West (not just West => East!)

Enjoy!

http://RamonVullings.com -
http://sinaasappelparadijs.twinkeling.com

Published in: Business
  • ...My Scandalous Secret to Crushing The Odds So Effortlessly... ➤➤ http://t.cn/A6hP86vM
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Profit Maximiser is a brand new approach is on a far bigger scale to bonus bagging. Making you more money, from more markets, more often. What i lover about Mike is that he takes the time to actually show you with real examples and over the shoulder tuition.  http://t.cn/A6hPRLE0
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Ordinary Guy Retires After Winning The Lotto 7 Times ♣♣♣ http://t.cn/Airfq84N
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes.........ACCESS WEBSITE Over for All Ebooks ..... (Unlimited) ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

7 Silk Road principles for start-ups!

  1. 1. @RamonVullings Silk Road principles for start-ups !7 using connected innovation
  2. 2. This Silk Road ? The illegal marketplace, where you can buy everything bad from people you can trust(!?) based on the Tor network ?
  3. 3. No !
  4. 4. This Silk Road ! The trade routes between China and Europa !
  5. 5. It’s about connecting ideas
  6. 6. 1. Survival of the most fitting (don’t copy-paste, yet copy-adapt-paste!) 2. There is a market for broken / not complete offerings! 3. Communicate your vision! 4. Bold reframing (overstate your marketing a bit!) 5. Customer empathy (you can influence the user experience!) 6. Remix X and Y (for example: geo-data & art) 7. Think also East => West (not just West => East!) 7 Silk Road principles for connected innovation @RamonVullings
  7. 7. You can learn from other sectors
  8. 8. 1. Concept 3. Create 2. Combine (in so lesso chos and know Keep inno vario By using this smart model
  9. 9. crossindustryinnovation.com From this book
  10. 10. Products / Services Business Models Leadership Processes Strategy Culture You can transfer ideas on multiple levels
  11. 11. Yet, where to start?
  12. 12. 1. Concept 3. Create 2. Combine W W X D ? W H AT W W W X D ? What Would x Do? In this chapter we investigate how o companies tackle business challenge what you can learn from them. By no means can we be co as we could easily write an (in some cases multiple) per lessons to learn from them chosen a few well-known c and hope to offer a few, p known insights. Keep in mind that cross-in innovation analogies can b various levels: from produc to processes, to strategies styles, to business models Now ask yourself: What W WWxD? Well known companies? What Would ‘x’ Do?
  13. 13. SCIENCE DISCOVERY CHANNEL? IDEA COMPETITIONS IN OTHER SECTORS? OUR ALUMNI NETWORK? STORIES BY SUCCESFUL ENTREPRENEURS? CROWD SOURCING? SCIENCE FICTION? HISTORY? PATENT DATABASES? MY COMPETITORS? MY CLIENTS? NASA? NATURE OR BIOLOGY? MY SUPPLIERS? KIDS? TREND REPORTS FROM OUTSIDE MY INDUSTRY? MUSEUM OF CONTEMPORY ART? NEW PEOPLE AT THE COMPANY? TRADE MISSIONS? CROWD FUNDING SITES? MAGAZINES AND WEBSITES ON DESIGN? THE START-UP SCENE? VISTING OTHER CITIES? HACKATONS? TOP 100 INNOVATIVE COMPANIES? COMPANY VISITS? ... Where do you get your best cross-industry ideas? ? TRAVELING? Sure, yet also…
  14. 14. SCIENCE DISCOVERY CHANNEL? IDEA COMPETITIONS IN OTHER SECTORS? OUR ALUMNI NETWORK? STORIES BY SUCCESFUL ENTREPRENEURS? CROWD SOURCING? SCIENCE FICTION? HISTORY? PATENT DATABASES? MY COMPETITORS? MY CLIENTS? NASA? NATURE OR BIOLOGY? MY SUPPLIERS? KIDS? TREND REPORTS FROM OUTSIDE MY INDUSTRY? MUSEUM OF CONTEMPORY ART? NEW PEOPLE AT THE COMPANY? TRADE MISSIONS? CROWD FUNDING SITES? MAGAZINES AND WEBSITES ON DESIGN? THE START-UP SCENE? VISTING OTHER CITIES? HACKATONS? TOP 100 INNOVATIVE COMPANIES? COMPANY VISITS? ... Where do you get your best cross-industry ideas? ? TRAVELING? Traveling !
  15. 15. So let’s travel physically and mentally !
  16. 16. sinaasappelparadijs.twinkeling.com Our Silk Road trip: 1,5 years nearly all over land (train, bus, motorcycle)
  17. 17. sinaasappelparadijs.twinkeling.com Capturing our learnings
  18. 18. sinaasappelparadijs.twinkeling.com Our Silk Road trip pictures: impressions, cool combination & insights
  19. 19. Teheran: mobile ATMs to cope with urban growth
  20. 20. Nepal: Opportunity Village
  21. 21. China: The tax office implements a lottery system to ensure that people ask for receipts at restaurants (against black money)
  22. 22. Don’t copy-paste !
  23. 23. 1 Learn Enhance Integrate Experiment ADAPT Enrich Modify Customize Take 1 element
  24. 24. don’t just copy-paste, copy-adapt-paste ! @RamonVullings
  25. 25. 2 survival & growth: it’s not the fittest, yet the most fitting! @RamonVullings
  26. 26. Uzbekistan: Broken remotes for sale (for spare parts) !
  27. 27. Western variation: Intermarche - ‘Inglorious Fruits and Vegetables’
  28. 28. And the same for: cookies with a ‘story’, cookies that are broken during production, now positioned as special!
  29. 29. 2 There is a market for broken / not complete offerings! @RamonVullings
  30. 30. Using ancient methods…
  31. 31. Using ancient methods… to communicate your vision
  32. 32. Your modern vision !
  33. 33. 2 Communicate your vision! @RamonVullings
  34. 34. India: You can sell ideas everywhere !
  35. 35. India: Ideas help to overcome barriers…
  36. 36. Burma: Overstate your marketing !
  37. 37. 2 Bold reframing (overstate your marketing a bit!) @RamonVullings
  38. 38. China: Think about who your customer / user is !
  39. 39. 2 Customer empathy 
 (you can influence the user experience!) @RamonVullings
  40. 40. Meshu.io - Create art from travel routes & dreams…
  41. 41. Meshu.io - Enter locations / location data
  42. 42. Generate a necklace, bracelet or (ear)ring
  43. 43. Beautiful jewellery based on geo-data !
  44. 44. Hey! I have ‘geo-data’ too !
  45. 45. So let me make a Meshu for my honey !
  46. 46. And yes… a real Meshu !
  47. 47. 2 Remix X and Y 
 (geo-data & art) @RamonVullings
  48. 48. sinaasappelparadijs.twinkeling.com Crossing borders going from West => East and… from East => West !
  49. 49. Istanbul: Crossing the border West => East
  50. 50. Berlin - image ! Berlin: Crossing the border East => West
  51. 51. 2 Think also East => West (not just West => East) @RamonVullings
  52. 52. 2 Silk Road principles: connected innovation @RamonVullings
  53. 53. 1. Survival of the most fitting (don’t copy-paste, yet copy-adapt-paste!) 2. There is a market for broken / not complete offerings! 3. Communicate your vision! 4. Bold reframing (overstate your marketing a bit!) 5. Customer empathy (you can influence the user experience!) 6. Remix X and Y (for example: geo-data & art) 7. Think also East => West (not just West => East!) 7 Silk Road principles for connected innovation @RamonVullings
  54. 54. Thank you! Ramon Vullings www.RamonVullings.com Download! - the cross-industry tools - the manifesto - and much more at:
 crossindustryinnovation.com Check out the travel site! - follow the route and zoom in - read the questions & answers - and much more at: sinaasappelparadijs.twinkeling.com

×