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21 ways for new business ideas for industrial energy solutions - Ramon Vullings

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21 ways: cross-industry insights & inspiration to generate ideas for industrial energy solutions.

A 21 ways set is a custom curated compilation of checklists and inspiration sources for product & service ideas, product development, service innovations, business model generation and defining strategic directions.


The goal is to use the set as ‘springboard’ to generate ideas based on the examples / strategies/ inspiration.

Go through the ’21 ways’ either physical or digital (PDF)
Check out the selected examples / inspiration per case. 
If interesting, click the link below the item to find out more about it.

Per 21 way example / inspiration:
1) Investigate & discuss(!) the principle: What is the essence here?
2) Make a direct association (copy-paste) for your situation
3) Make two conceptual associations (copy-adapt-paste) for your situation

4) Define what (elements) could we use? How can we make this fit for us?

Note: This custom 21 ways is a gold mine of ideas & concepts and that you can use the insights & inspiration also for after this session!

This set is created by Ramon Vullings & Marc Heleven.

Based on principles from the book: NOT INVENTED HERE: cross-industry innovation

Published in: Business
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21 ways for new business ideas for industrial energy solutions - Ramon Vullings

  1. 1. new business ideas 
 for industrial 
 energy solutions created & curated by: Ramon Vullings & Marc Heleven crossindustryinnovation.com/21ways 21
 ways
  2. 2. 21 ways cross-industry insights & inspiration to generate ideas for industrial energy solutions 21 ways for innovation & strategy A 21 ways set is a custom curated compilation of checklists and inspiration sources for product & service ideas, product development, service innovations, business model generation and defining strategic directions.
 The goal is to use the set as ‘springboard’ to generate ideas based on the examples / strategies/ inspiration. 1. Go through the ’21 ways’ either physical or digital (PDF) 2. Check out the selected examples / inspiration per case. 
 If interesting, click the link below the item to find out more about it. Per 21 way example / inspiration: 3. Investigate & discuss(!) the principle: What is the essence here? 4. Make a direct association (copy-paste) for your situation 5. Make two conceptual associations (copy-adapt-paste) for your situation
 Define what (elements) could we use? How can we make this fit for us? Note: This custom 21 ways is a gold mine of ideas & concepts and that you can use the insights & inspiration also for after this session! This set is created by Ramon Vullings & Marc Heleven. More info: crossindustryinnovation.com/21ways
  3. 3. SCIENCE DISCOVERY CHANNEL? IDEA COMPETITIONS IN OTHER SECTORS? OUR ALUMNI NETWORK? STORIES BY SUCCESFUL ENTREPRENEURS? CROWD SOURCING? SCIENCE FICTION? HISTORY? PATENT DATABASES? MY COMPETITORS? MY CLIENTS? NASA? NATURE OR BIOLOGY? MY SUPPLIERS? KIDS? TREND REPORTS FROM OUTSIDE MY INDUSTRY? MUSEUM OF CONTEMPORY ART? NEW PEOPLE AT THE COMPANY? TRADE MISSIONS? CROWD FUNDING SITES? MAGAZINES AND WEBSITES ON DESIGN? THE START-UP SCENE? VISTING OTHER CITIES? HACKATONS? TOP 100 INNOVATIVE COMPANIES? COMPANY VISITS? ... Where do you get your best cross-industry ideas? ?
  4. 4. This 21 ways set refers to insights & tools from the book:
 
 not invented here
 cross-industry innovation 4 crossindustryinnovation.com
  5. 5. How to use a 21 ways set? 5 1. Investigate the principle: What is the essence?
 
 2A. Make a direct association (copy-paste) for your situation 2B. Make two conceptual associations (copy-adapt-paste) for your situation 3. What (elements) should we use? How can we make this fit and test this quickly? It’s not survival of the fittest, it’s survival of the most fitting.
  6. 6. 6
  7. 7. Pro-tips: - use an iPad / tablet / PC to navigate through the 21/11 ways set PDF - the links at the bottom are clickable to the source! - use the house icon to flip back to the index! 7
  8. 8. 21 ways 
 cross-industry inspiration for generating new business for industrial energy solutions. www.crossindustryinnovation.com 8
  9. 9. 1. Business model innovation (p. 10) 2. Make money (p. 18) 3. Extreme engineering (p. 27) 4. Mega impact technologies (p. 34) 5. Reliability (p. 43) 6. Sustainable (p. 53) 7. Flexible (p. 61) 8. Learn from aviation (p. 68) 9. Learn from other industries (p. 79) 10. New players on the market (p. 86) 11. Inspiring futures (p. 95) 12. Finance options (p. 104) 13. From commodities to solutions (p. 111) 14. Crowdsourcing (p. 117) 15. Green business models (p. 125) 16. Innovation checklists (p. 135) 17. Magnetising (p. 139) 18. Measuring and monitoring (p. 146) 19. The power of zero (p. 152) 20. Disruptive innovation (p. 159) 21. European statistics (p. 165) 21 cross-industry innovation principles for generating new business for industrial energy solutions. crossindustryinnovation.com/21ways 9 Note: This is a custom curated list based on an innovation starting question. Each 21 ways set is different. Click the titles or the ‘home’ button to navigate this interactive PDF !
  10. 10. Business model innovation 1 10
  11. 11. 11
  12. 12. 1 http://www.slideshare.net/geniusworks/new-business-models-introduction-to-business-innovation-program 36 archetypes of business design Business model innovation 12
  13. 13. 1 https://www.us.hilti.com/fleet-management From product to services Hilti fleet managementBusiness model innovation 13
  14. 14. 1 http://rcs.seerinteractive.com/money/#show-all … without having tangible products? How do they make money?Business model innovation 14
  15. 15. 1 http://www.slideshare.net/FrostandSullivan/on-demand-new-and-future-business-models-for-energy-utilities-7115 New and future business models for utilities Business model innovation 15
  16. 16. 1 http://www.im.ethz.ch/education/HS13/MIS13/Business_Model_Navigator.pdf Historical and actual examples: look for 5 extra possible business models for Industrial energy solutions 55 business modelsBusiness model innovation 16 1860 1870 1880 1891 1897 1898 1903 1904 1908 1913 1916 1920 1931 1946 1948 1949 1950 1930 1954 1955 1956 1958 1959 1961 1962 1963 1964 1970 1967 1971 1972 1973 1974 1975 1975 1976 1978 1980 1981 1983 1984 1985 1986 1987 1988 1989 1991 1990 1992 1993 1994 1995 1996 1997 1998 1999 1999 2000 2000 2001 2002 2003 2004 2005 2006 2012 2007 2008 2009 2010 2011 ©Gassmann, Frankenberger, Csik (2013) Dell Levi‘s Amazon Store eBay Netflix Apple iPod/iTunes Standard Oil Company Gillette Hewlett-Packard Nestlé Nespresso Amazon Kindle Better Place Nestlé BabyNes IBM Mozilla Red Hat mondoBIOTECH Wikipedia Local Motors Spreadshirt Lulu Lego Factory Ponoko Apple iPhone/AppS tore Createmytattoo Quirky Threadless InnoCentive Procter & Gamble Cisco MyFab Marillion Pebble Technology Brainpool DiasporaCassava Films Miadidas PersonalNOVEL Factory121 mymuesli My Unique Bag JCDecaux Sat.1 Priceline Google Facebook MyHammer Elance Zattoo Groupon Metro Newspaper Diners Club Craigslist Napster Couchsurfing LinkedIn Zopa SlideShare Twitter Dropbox Gidsy RelayRides TaskRabbit Airbnb Skype Spotify CWS-boco Hotmail SurveyMonkey MachineryLink CDNow BASF Blacksocks Salesforce Jamba Next Issue Media Dollar Shave Club SBB Buckaroo Buffet Sandals Resorts Hot Choice Ally Financial Car2Go Rolls-Royce Xerox PHH CorporationNetJets IBM ABB Turbo Systems Hilti Saunders System Xerox Blockbuster Rent a Bike Mobility Carsharing Luxusbabe Flexpetz American Express Travelers Cheques McDonald‘s IKEA Accor BackWerk Lantal Textiles Heidelberger Druckmaschinen Tetra Pak Geek Squad 3M Services Hapimag écurie25 HomeBuy Ford Aldi Southwest Airlines Aravind Eye Care System McFit Dow Corning WineBid One World Everbody Eats NoiseTrade Radiohead Humble Bundle Panera Bread Bakery Grameen Bank Bharti Airtel Arvind Mills Hindustan Unilever Tata Nano Walmart Logitech Haier Nokia Renault General Electric One Laptop per Child TOMS Shoes Warby Parker Vorwerk Tupperware Amway First DirectThe Body Shop Carnegie Steel Exxon MobilBYD Auto Zara Dennemeyer Wipro Technologies TRUSTe Amazon Web Services Procter & Gamble Li & Fung Nike Singer Sewing Machine Marriott International Starbucks Subway Fressnapf Naturhouse HubPages Tim Hortons Deutsche PostTchibo MinuteClinic Bosch MicrosoftLego Sperry & Hutchinson American Airlines Safeway Club Card Payback Toyota Geberit Bayer Denner Ryanair SAP Sega Lamborghini Jumeirah Group MirCorp The World Abbot Downing Foxconn Richelieu Foods Printing-In-A-Box YouTube Duales System Deutschland Freitag lab.ag Greenwire Emeco H&M Pepsi Lufthansa Magnolia Hotels Pay with a Tweet BUSCH IBM DIC 2 ARM Max Havelaar Cybererotica Pinterest Valve Corporation Pelikan Brilliance China Auto Abril Merrill Lynch Toys“R”Us The Home Depot Best Buy King Kullen Grocery Company Fressnapf Staples Six Flags Swatch Shell Tchibo Aldi SANIFAIR Spiegel Online Jones International University CEWE Color WXYC Zappos Asos Flyeralarm Harley Davidson Trader Joe‘s Red Bull Barnes&Noble DuPont Teflon W.L. Gore & Associates Intel Carl Zeiss Shimano PatientsLikeMe 23andMe Verizon Communications Porsche Festo Didactic Sennheiser Sound Academy Nintendo PayPal Cirque du Soleil Nestlé Special.T Netflix Franchising Flatrate Add-on Digitalization Subscription Affiliation Freemium Long Tail Auction Barter Cash Machine Cross Selling Crowdfunding Crowdsourcing Customer Loyalty Direct Selling E-Commerce Experience Selling Fractionalized Ownership From Push-to-Pull Guaranteed Availability Hidden Revenue Hidden Revenue Two-Sided Market Integrator Layer Player Leverage Customer Data License Lock-in Open Source Aikido Mass Customization No Frills Open Business Model Open Source Orchestrator Pay per Use Pay What You Want Peer-to-Peer Performance-based Contracting Razor and Blade Rent Instead of Buy Revenue Sharing Ultimate Luxury Reverse Engineering Reverse Innovation Robin Hood Self-Service Shop-in-Shop Solution Provider Supermarket Target the Poor Trash-to-Cash User Designed White Label Lock-in Self-Service Rent Instead of Buy Self-Service Flatrate Cash Machine Two-Sided Market Razor and Blade Experience Selling Ingredient Branding Reverse Engineering Make More of it Direct Selling Ultimate Luxury Layer Player Reverse Innovation Customer Loyalty Flatrate Barter Make More of it Map7.indd 1 16.04.13 10:15 www.bmi-lab.ch Business Model Innovation Map Business Model Navigation: Metro Map 1860 1870 1880 1891 1897 1898 1903 1904 1908 1913 1916 1920 1931 1946 1948 1949 1950 1930 1954 1955 1956 1958 1959 1961 1962 1963 1964 1970 1967 1971 1972 1973 1974 1975 1975 1976 1978 1980 1981 1983 1984 1985 1986 1987 1988 1989 1991 1990 1992 1993 1994 1995 1996 1997 1998 1999 1999 2000 2000 2001 2002 2003 2004 2005 2006 2012 2007 2008 2009 2010 2011 ©Gassmann, Frankenberger, Csik (2013) Dell Levi‘s Amazon Store eBay Netflix Apple iPod/iTunes Standard Oil Company Gillette Hewlett-Packard Nestlé Nespresso Amazon Kindle Better Place Nestlé BabyNes IBM Mozilla Red Hat mondoBIOTECH Wikipedia Local Motors Spreadshirt Lulu Lego Factory Ponoko Apple iPhone/AppS tore Createmytattoo Quirky Threadless InnoCentive Procter & Gamble Cisco MyFab Marillion Pebble Technology Brainpool DiasporaCassava Films Miadidas PersonalNOVEL Factory121 mymuesli My Unique Bag JCDecaux Sat.1 Priceline Google Facebook MyHammer Elance Zattoo Groupon Metro Newspaper Diners Club Craigslist Napster Couchsurfing LinkedIn Zopa SlideShare Twitter Dropbox Gidsy RelayRides TaskRabbit Airbnb Skype Spotify CWS-boco Hotmail SurveyMonkey MachineryLink CDNow BASF Blacksocks Salesforce Jamba Next Issue Media Dollar Shave Club SBB Buckaroo Buffet Sandals Resorts Hot Choice Ally Financial Car2Go Rolls-Royce Xerox PHH CorporationNetJets IBM ABB Turbo Systems Hilti Saunders System Xerox Blockbuster Rent a Bike Mobility Carsharing Luxusbabe Flexpetz American Express Travelers Cheques McDonald‘s IKEA Accor BackWerk Lantal Textiles Heidelberger Druckmaschinen Tetra Pak Geek Squad 3M Services Hapimag écurie25 HomeBuy Ford Aldi Southwest Airlines Aravind Eye Care System McFit Dow Corning WineBid One World Everbody Eats NoiseTrade Radiohead Humble Bundle Panera Bread Bakery Grameen Bank Bharti Airtel Arvind Mills Hindustan Unilever Tata Nano Walmart Logitech Haier Nokia Renault General Electric One Laptop per Child TOMS Shoes Warby Parker Vorwerk Tupperware Amway First DirectThe Body Shop Carnegie Steel Exxon MobilBYD Auto Zara Dennemeyer Wipro Technologies TRUSTe Amazon Web Services Procter & Gamble Li & Fung Nike Singer Sewing Machine Marriott International Starbucks Subway Fressnapf Naturhouse HubPages Tim Hortons Deutsche PostTchibo MinuteClinic Bosch MicrosoftLego Sperry & Hutchinson American Airlines Safeway Club Card Payback Toyota Geberit Bayer Denner Ryanair SAP Sega Lamborghini Jumeirah Group MirCorp The World Abbot Downing Foxconn Richelieu Foods Printing-In-A-Box YouTube Duales System Deutschland Freitag lab.ag Greenwire Emeco H&M Pepsi Lufthansa Magnolia Hotels Pay with a Tweet BUSCH IBM DIC 2 ARM Max Havelaar Cybererotica Pinterest Valve Corporation Pelikan Brilliance China Auto Abril Merrill Lynch Toys“R”Us The Home Depot Best Buy King Kullen Grocery Company Fressnapf Staples Six Flags Swatch Shell Tchibo Aldi SANIFAIR Spiegel Online Jones International University CEWE Color WXYC Zappos Asos Flyeralarm Harley Davidson Trader Joe‘s Red Bull Barnes&Noble DuPont Teflon W.L. Gore & Associates Intel Carl Zeiss Shimano PatientsLikeMe 23andMe Verizon Communications Porsche Festo Didactic Sennheiser Sound Academy Nintendo PayPal Cirque du Soleil Nestlé Special.T Netflix Franchising Flatrate Add-on Digitalization Subscription Affiliation Freemium Long Tail Auction Barter Cash Machine Cross Selling Crowdfunding Crowdsourcing Customer Loyalty Direct Selling E-Commerce Experience Selling Fractionalized Ownership From Push-to-Pull Guaranteed Availability Hidden Revenue Hidden Revenue Two-Sided Market Integrator Layer Player Leverage Customer Data License Lock-in Open Source Aikido Mass Customization No Frills Open Business Model Open Source Orchestrator Pay per Use Pay What You Want Peer-to-Peer Performance-based Contracting Razor and Blade Rent Instead of Buy Revenue Sharing Ultimate Luxury Reverse Engineering Reverse Innovation Robin Hood Self-Service Shop-in-Shop Solution Provider Supermarket Target the Poor Trash-to-Cash User Designed White Label Lock-in Self-Service Rent Instead of Buy Self-Service Flatrate Cash Machine Two-Sided Market Razor and Blade Experience Selling Ingredient Branding Reverse Engineering Make More of it Direct Selling Ultimate Luxury Layer Player Reverse Innovation Customer Loyalty Flatrate Barter Make More of it Map7.indd 1 16.04.13 10:15 www.bmi-lab.ch Business Model Innovation Map More info on cross-industry business model innovation? Visit: crossindustryinnovation.com Boost your innovative capacity via www.RamonVullings.com & www.crossindustryinnovation.com How to (re)invent or disrupt your Business? Focus on WHAT? 1 - Offer complementary products & services 2 - Offer solutions & experiences instead of products 3 - Offer bundles 4 - Switch your appeal: functional versus emotional 5 - Focus on the job to be done 6 - Selectively eliminate, reduce, raise & create 7 - Substitute parts of your products & services Focus on HOW? 15 - Reinvent the customer interface (channels) 16 - Reinvent your customer / stakeholder relationships 17 - Price radically differently 18 - Re-assess your key activities 19 - Collaborate with suppliers, partners, the network & ecosystem 20 - Rename all your offerings 21 - Look at completely different industries! Focus on WHO? 8 - Target non-customers 9 - Target less profitable customers 10 - Target the least satisfied customers 11 - Target the chain of buyers 12 - Segment according to commonalities 13 - Segment according to circumstances! 14 - Desegment the customer base 21 Strategies for business & operating model innovation Business Model Canvas by Alexander Osterwalder & Yves Pigeur
  17. 17. 1 http://www.wrap.org.uk/content/innovative-business-models-1 Examples product à service Business model innovation 17
  18. 18. Make money 2 18
  19. 19. 19
  20. 20. 2 http://fortune.com/2015/06/11/fortune-500-most-profitable-companies/ Choose 3 companies Learn from most profitable companies Make money 20
  21. 21. 2 http://uk.businessinsider.stfi.re/apple-iphone-revenue-vs-competitors-total-revenue-2015-9?sf=pdyrwz iPhone: bigger than any tech company’s total revenue Make money 21 2015
  22. 22. 2 http://spacenab.com/dissid/39/How-to-succeed-Richard-Branson,-Markzukerberg,.html How to fail and succeed?Make money 22
  23. 23. 2 http://www.forbes.com/sites/stevefaktor/2013/05/23/featuredeconstructing-googlersquos-strategy-will-google-eat-your-business-next/ GoogleMake money 23 2013
  24. 24. 2 https://www.pinterest.com/pin/129619295498739714/ How to pursue multiple opportunities? Make money 24
  25. 25. 2 https://www.pinterest.com/pin/129619295498739714/ How to pursue multiple opportunities? Make money 25
  26. 26. 2 http://www.investopedia.com/financial-edge/1110/5-companies-that-changed-their-core-products.aspx 5 companies that changed their core Products Make money Nintendo Tiffany's Xerox LG The Gap 26
  27. 27. Extreme EngineeringReliable, green and flexible solutions 3 27
  28. 28. 28
  29. 29. 3 Princess Elisabeth Antarctica Polar Station Extreme engineering http://www.solaripedia.com/13/23/5590/princess_elisabeth_antarctica_station_energy_diagram.html 29
  30. 30. 3 https://www.quora.com/What-is-the-energy-source-of-the-International-Space-Station-ISS-And-how-does-it-maintain-its-energy ISSExtreme engineering 30
  31. 31. 3 http://www.gizmag.com/wartsila-31-worlds-most-efficient-4-stroke-diesel-engine/38120/ EfficiencyExtreme engineering 31
  32. 32. 3 http://www.popularmechanics.com/cars/hybrid-electric/g1202/look-inside-bmws-ultra-green-i3-factory/ Look inside BMW’s ultra-green i3 factory Extreme engineering 32
  33. 33. 3 https://www.pinterest.com/henricrous/extreme-engineering/ Pinterest More inspirationExtreme engineering 33
  34. 34. Technologies with mega impact 4 34
  35. 35. 35
  36. 36. 4 https://wtvox.com/internet-of-things-iot/top-10-emerging-technologies-that-could-transform-our-future/ http://www.slideshare.net/netlash/the-transportation-cloud-53417230 Make your own list … before checking on the next page 10 emerging technologiesTechnologies with mega impact 36
  37. 37. 4 https://wtvox.com/internet-of-things-iot/top-10-emerging-technologies-that-could-transform-our-future/ 10 emerging technologiesTechnologies with mega impact 1. Big Data 2. The Internet of Things 3. Robotics and Artificial Intelligence 4. Augmented Reality 5. Microelectromechanical Systems (MEMs) 6. Biotechnology 7. Nanomaterials 8. Terahertz Imaging 9. 3D Printing 10. Advanced Energy Storage And Generation 37
  38. 38. 4 https://www.youtube.com/watch?v=lMymFYJWW5M Another top 10Technologies with mega impact 38
  39. 39. 4 http://www.iftf.org/maps/20-combinatorial-forecasts/20-combinatorial-forecasts-map/ Explore the cross-industry borders 20 combinatorial forecastsTechnologies with mega impact 39
  40. 40. 4 http://ecosummit.net/articles/global-master-plan-smart-green-economy-cities-companies-and-consumers Cities as operating systemTechnologies with mega impact 40
  41. 41. 4 http://www.slideshare.net/wimdecraene/cross-industry-collaboration Cities as operating systemTechnologies with mega impact 41
  42. 42. 4 http://www.slideshare.net/wimdecraene/cross-industry-collaboration Cities as operating systemTechnologies with mega impact 42
  43. 43. Reliability 5 43
  44. 44. 44
  45. 45. 5 http://rossdawsonblog.com/trends_and_technology_timeline_2010.pdf Wildcards ! New risksReliability 45
  46. 46. 5 http://www.slideshare.net/anandsubramaniam/risk-management-framework Risk management realitiesReliability 46
  47. 47. 5 https://en.wikipedia.org/wiki/Black_swan_theory Black swan theoryReliability 47
  48. 48. 5 http://www.voicedata.com/Infographics/black-swan-IT-project-infographic Black Swan @ IT ProjectsReliability 48 Imagine 5 Black Swans which could impact your energy business
  49. 49. 5 http://bigthink.com/flash-foresight/make-your-commodities-stand-out-nil-de-commoditization-is-the-key Digital electricityReliability 49
  50. 50. 5 http://www.slideshare.net/AndersQuitzauIbm/big-data-analyticsin-energy-utilities Big data / analyticsReliability 50
  51. 51. 5 Reduce crisis response timeReliability 51 Discuss the balance of customer communication versus solution
  52. 52. Water Now More Valuable Than Oil 52
  53. 53. Sustainable 6 53
  54. 54. 54
  55. 55. 6 http://www.gbig.org/ The Google of green buildingsSustainable 55
  56. 56. 6 http://visual.ly/top-10-us-companies-using-solar-power Top 10 Solar US (see number of locations) Sustainable 56
  57. 57. 6 http://www.newsweek.com/green/top-10-green-companies-world Top 10 green companies
 in the world Sustainable 57
  58. 58. 6 http://w5.siemens.com/belux/web/nl/gebouwtechnologie/services/iboc/pages/iboc.aspx Energy monitoring from distance (Dutch) Sustainable 58
  59. 59. 6 The perfect mixSustainable In the present day environment there is the need to be creative for innovative solutions to guarantee competitiveness. With plenty of technology and knowledge as a commodity, clients want new performances, permanent solutions at affordable prices. The innovation value of new solutions can be measured on the basis of 4 factors: performance, harmful effects, user ease and expense. In short, this leads us to 4 perspectives for innovation: Performance innovation: increase in performance of the addition of functions Durable innovation: decrease in damaging effects Ergonomic innovation: more ease of use Economic innovation: lower costs and other business models 59
  60. 60. 6 MixingSustainable 60
  61. 61. Flexible 7 61
  62. 62. 62
  63. 63. 7 Standardization: combinationsFlexible 63
  64. 64. 7 http://www.aquionenergy.com/grid-scale-batteries Modular and scalableFlexible 64
  65. 65. 7 https://phonebloks.com/ Easily upgrade, repair and customize Flexible 65
  66. 66. 7 http://www.detail-online.com/blog-article/hot-heating-thermostack-heating-system-by-adriano-design-24959/ Design + modular heating system Flexible 66
  67. 67. 7 http://projectfrog.com/ Energy-efficient component buildings Flexible 67
  68. 68. Learn from aviation 8 68
  69. 69. 69
  70. 70. 8 http://www.slideshare.net/timjones72/next-generation-service-innovation-workshop-singapore-23-august-2013 Motor power by the hourLearn from aviation 70
  71. 71. 8 http://www.slideshare.net/timjones72/next-generation-service-innovation-workshop-singapore-23-august-2013 Motor power by the hourLearn from aviation 71
  72. 72. 8 http://www.ukessays.com/essays/cultural-studies/airbus-case-study.php Learn from aviation Learn from history of Airbus 72
  73. 73. 8 http://www.ukessays.com/essays/cultural-studies/airbus-case-study.php Learn from history of AirbusLearn from aviation 73
  74. 74. 8 http://www.ukessays.com/essays/cultural-studies/airbus-case-study.php Learn from aviation Learn from history of Airbus 74
  75. 75. 8 http://www.ukessays.com/essays/cultural-studies/airbus-case-study.php Learn from aviation Learn from history of Airbus 75
  76. 76. 8 http://www.airbus.com/company/aircraft-manufacture/quality-and-safety-first/ Learn form aviation accidents Learn from aviation 76
  77. 77. 8 http://www.ibtimes.com/how-do-airports-generate-money-new-study-shows-nearly-half-comes-non-aeronautical-sources-1474992 AirportsLearn from aviation 77
  78. 78. 8 http://www.nasa.gov/aero/green-aviation-global-airline.html NASALearn from aviation 78
  79. 79. Learn from other industries 9 79
  80. 80. 80 1. Co
  81. 81. 9 http://blog.rmi.org/blog_2014_01_14_de-commoditization_of_the_kilowatt-hour Supermarket lessonsLearn from other industries 81
  82. 82. 9 http://business.time.com/2011/06/16/10-companies-that-radically-transformed-their-businesses/ Mainframes à consultingLearn from other industries 82
  83. 83. 9 http://www.slideshare.net/pbrody/photizo-ibm-viewpoint-on-b2b-transformation XeroxLearn from other industries 83
  84. 84. 9 http://www.slideshare.net/cchastain/6-ways-ecosystems-have-changed-our-roles-and-the-way-we-work How can you make a (closed) ecosystem? (Vendor) lock-in: make a platform Learn from other industries 84
  85. 85. 9 http://www.slideshare.net/StarrConspiracy/tsciu-e-book7marketingtrends1-3 Learn from B2C marketLearn from other industries 85
  86. 86. New players on the (energy) market 10 86
  87. 87. 87
  88. 88. 10 https://www.studioroosegaarde.net Yes But chair… electric shock! Studio RoosegaardeNew players on the energy market 88
  89. 89. 10 http://www.slideshare.net/GaryLeikin/vme-preso-for-ee-v4-28679394 Slideshare… Vertical market expansion into the energy sector New players on the energy market 89
  90. 90. 10 http://www.fastcompany.com/3041646/most-innovative-companies-2015/the-worlds-top-10-most-innovative-companies-of-2015-in-energy Top 10 Fast CompanyNew players on the energy market 1. CREE 2. SOLARCITY 3. TREVI SYSTEMS 4. AIRLIGHT ENERGY 5. INERTECH 6. AZURI TECHNOLOGIES 7. AQUION ENERGY 8. 1366 TECHNOLOGIES 9. SIMPLY GRID 10. GLOBAL THERMOSTAT 90
  91. 91. 10 http://www.slideshare.net/GaryLeikin/vme-preso-for-ee-v4-28679394 Slideshare… New players on the energy market Vertical market expansion into the energy sector 91
  92. 92. 10 http://www.google.com/green/energy/ GoogleNew players on the energy market 92
  93. 93. 10 http://blogs.edf.org/energyexchange/2015/02/24/clean-energy-is-just-smart-business-for-leaders-like-apple-google/ Google, Apple, who’s next?New players on the energy market 93
  94. 94. This 21 ways set refers to insights & tools from the book:
 
 not invented here
 cross-industry innovation 94 crossindustryinnovation.com
  95. 95. Inspiring futures 11 95
  96. 96. 96
  97. 97. 11 http://www.bcmpublicrelations.com/blog/what-is-industry-4-0/ Industry 4.0.Inspiring futures 97
  98. 98. 11 http://www.slideshare.net/sarathygurushankar1/shaping-towards-a-connected-world-of-supply-chain-industrie-40 Industry 4.0.Inspiring futures 98
  99. 99. 11 http://www.siemens.com/press/en/feature/2015/corporate/2015-03-detroit.php Siemens / future of manufacturing Inspiring futures 99
  100. 100. 11 http://www.slideshare.net/sparksandhoney/jobs-of-the-future-deck-v3-090413mf Corporate disorganizerInspiring futures 100
  101. 101. 11 http://www.slideshare.net/sparksandhoney/jobs-of-the-future-deck-v3-090413mf Make a list of 
 5 ‘jobs of the future’ Inspiring futures 101
  102. 102. 11 http://www.utilitydive.com/news/6-thought-leaders-on-the-future-of-utility-business-models-regulation/357635/ Learn from US Utilities What if?Inspiring futures 102
  103. 103. Future industries http://compassioninpolitics.wordpress.com/2011/08/14/30-billion-dollar-industries-of-the-future/ Look for combinations 11 Inspiring futures 103
  104. 104. Finance options 12 104
  105. 105. 105
  106. 106. 12 http://www.mckinsey.com/insights/infrastructure/making_the_most_of_a_wealth_of_infrastructure_finance Financing infrastructureFinance options 106
  107. 107. 12 http://www.siemens.com/press/en/pressrelease/?press=/en/pressrelease/2014/power-gas/pr2014110062pgen.htm&content%5b%5d=PG&content%5b%5d=SFS Turnkey by Siemens FSFinance options 107
  108. 108. 12 http://finance.siemens.com/financialservices/global/en/pages/home.aspx Siemens financial servicesFinance options 108
  109. 109. https://www.dewatergroep.be/nl/content/2044 https://www.dewatergroep.be/nl/downloads/65/projecten-industrie-services.html DBFO projects water group (Dutch) 12 Finance options 109
  110. 110. 12 http://www-03.ibm.com/financing/us/ IBM Global FinancingFinance options 110
  111. 111. From commodities to solutions 13 111
  112. 112. 112
  113. 113. 13 https://hbr.org/2015/06/how-industrial-systems-are-turning-into-digital-services Industrial systems are turning into digital services From commodities to solutions 113
  114. 114. 13 https://hbr.org/2015/06/how-industrial-systems-are-turning-into-digital-services From commodities to solutions Industrial systems are turning into digital services 114
  115. 115. 13 https://connect.innovateuk.org/documents/416351/3926914/Servitization+impact+study.pdf/ Impact on business performance through service strategies 115 From commodities to solutions
  116. 116. 13 http://forward.msci.org/why-manufacturing-is-the-new-service-economy Article with inspiring examples From commodities to solutions 116
  117. 117. Crowdsourcing 14 117
  118. 118. 118
  119. 119. 14 http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models Crowd innovation platformsCrowdsourcing 119
  120. 120. 14 http://www.ge.com/about-us/openinnovation Manifesto GE Open innovationCrowdsourcing 120
  121. 121. 14 http://www.ge.com/about-us/openinnovation Current and past GE Open innovationCrowdsourcing 121
  122. 122. 14 http://www.gocloudsolar.com/ CloudsolarCrowdsourcing 122
  123. 123. 14 http://www.gridmates.com/ Not for profit… or your company as a bank ? GridmatesCrowdsourcing 123
  124. 124. 14 Other examplesCrowdsourcing 124https://hbr.org/2013/04/using-the-crowd-as-an-innovation-partner/
  125. 125. Green business models 15 125
  126. 126. 126
  127. 127. 15 http://www.fastcompany.com/3041646/most-innovative-companies-2015/the-worlds-top-10-most-innovative-companies-of-2015-in-energy Solarcity financingGreen business models 127
  128. 128. 15 http://www.lighting.philips.com/pwc_li/main/shared/assets/downloads/casestudy-rau-int.pdf Towards cradle to cradleGreen business models 128
  129. 129. 15 http://www.plan-c.eu/bmix/ To capture the full potential of the resource revolution 8 strategies and 100 casesGreen business models 129
  130. 130. 15 http://www.plan-c.eu/bmix/ To capture the full potential of the resource revolution 8 strategies and 100 casesGreen business models 130
  131. 131. 15 http://www.sustainability.com/library/model-behavior#.VhI9mPntmko Other examplesGreen business models 131
  132. 132. 15 http://www.wrap.org.uk/content/innovative-business-model-map 15 models and examplesGreen business models 15 business models that extend product life, conserve resources, prevent materials from becoming waste. 132
  133. 133. 15 http://www.fastcoexist.com/1681904/5-business-models-that-are-driving-the-circular-economy Circular economy modelsGreen business models 133
  134. 134. 15 http://www.fastcoexist.com/1681904/5-business-models-that-are-driving-the-circular-economy Circular economy modelsGreen business models 134
  135. 135. Innovation checklists 16 135
  136. 136. 136
  137. 137. 137 http://www.crossindustryinnovation.com/wp-content/uploads/2015/06/cross-industry-card-set.pdf
  138. 138. Innovation checklists 16 + 4.800 innovations http://www.moreinspiration.com/Search Choose industries out of your business MoreInspiration lets you discover innovative products and technologies from all possible domains. 138
  139. 139. Magnetising 17 139
  140. 140. 140
  141. 141. 17 https://www.siemens.com/innovation/en/home/pictures-of-the-future/archive.html Make it visual: 
 pictures of the future Magnetising 141
  142. 142. 17 https://econsultancy.com/blog/65196-big-b2b-content-marketing-maersk-siemens-and-ge/ Big B2B content marketing: Maersk, Siemens and GE Magnetising 142
  143. 143. 17 http://www.slideshare.net/NewsCred/trends-trendsetters-the-best-in-energy-content-marketing 
 see also http://www.i-cio.com/innovation/internet-of-things/item/how-british-gas-wrote-a-digital-disruption-playbook Before and after crisis The British Gas caseMagnetising 143
  144. 144. 5 http://www.upworthy.com/leonardo-dicaprio-shocked-the-fossil-fuel-industry-with-a-simple-but-powerful-move Impact of mediaMagnetising 144
  145. 145. 17 http://www.everydaymarketer.com.au/2015/02/why-choosing-a-niche-is-essential-to-your-success/ Global brand or not …Magnetising 145 Which energy (related) brands should be positioned separately?
  146. 146. Measuring and monitoring 18 146
  147. 147. 147
  148. 148. 18 https://en.wikipedia.org/wiki/Greenwashing More transparency in the future! False measuringMeasuring and monitoring 148
  149. 149. https://www.pinterest.com/pin/179581103861349970/ Consumer checklist 10 signs of greenwashing18 Measuring and monitoring 149
  150. 150. http://citydashboard.org/london/ City dashboards18 Measuring and monitoring 150
  151. 151. 151
  152. 152. Power of zero 19 152
  153. 153. 153
  154. 154. 19 https://twitter.com/yumigami_media/status/580302777483694080 No inventory or 
 no real estate or … Power of zero 154
  155. 155. 19 http://blogs.anderson.ucla.edu/global-supply-chain/2015/01/uber-and-airbnb-are-cheaper-faster-and-better-two-sided-market-winners.html Operating without incurring huge upfront investments Power of zero 155
  156. 156. 19 http://blogs.anderson.ucla.edu/global-supply-chain/2015/01/uber-and-airbnb-are-cheaper-faster-and-better-two-sided-market-winners.html Power of zero Operating without incurring huge upfront investments 156
  157. 157. 19 https://en.wikipedia.org/wiki/Zero-energy_building http://www.computerworld.com/article/2604352/if-tesla-s-gigafactory-can-run-on-100-renewable-energy-why-can-t-others.html Dream big Zero-energy factories?Power of zero 157
  158. 158. 19 http://www.strandbeest.com/ Dream big Powered by windPower of zero 158
  159. 159. Disruptive innovation 20 159
  160. 160. 160
  161. 161. 20 http://www.slideshare.net/oukearts/how-to-prepare-for-disruptive-growth-produced-by-thaesis-oukearts-powered-by-trendwatchingcom-trendwatching UtilitiesDisruptive innovation 161
  162. 162. The Uber of … http://digitalintelligencetoday.com/the-uberfication-of-everything-master-list-of-uber-inspired-businesses/ Replace Uber with other disruptive companies 20 Disruptive innovation 162
  163. 163. The power of self- …20 Disruptive innovation 163
  164. 164. 164
  165. 165. European statistics 21 165
  166. 166. 21 http://www.eurelectric.org/media/79178/utilties_powerhouse_of_innovation_full_report_final-2013-104-0001-01-e.pdf A lot of statistics on European countries European statistics 166
  167. 167. 21 http://www.eurelectric.org/media/79178/utilties_powerhouse_of_innovation_full_report_final-2013-104-0001-01-e.pdf European statistics A lot of statistics on European countries 167
  168. 168. 21
 ways crossindustryinnovation.com/21ways
  169. 169. Inspiring company, organisation: 1. Concept 2. Combine WHAT CAN WE LEARN FROM THIS ORGANISATION? T O O L Cross-industry transfer map Steps 1. Think of an inspiring organisation and write down the name (or draw the logo). 2. List the key properties of WHAT they do and HOW they do it (write on Post-its). 3. Select certain practices (Post-its) and transfer them to your situation, ask yourself: “How can we apply these insights?” 3. Create Our situation: HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? nspiring company, organisation: 2. Combine HAT CAN WE LEARN FROM THIS ORGANISATION? dustry map ation and write down the name (or draw the logo). HAT they do and HOW they do it (write on Post-its). t-its) and transfer them to your situation, ask yourself: sights?” 3. Create Our situation: HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? ation: 2. Combine FROM ON? ame (or draw the logo). y do it (write on Post-its). our situation, ask yourself: 3. Create Our situation: HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? Inspiring company, organisation: cept 2. Combine WHAT CAN WE LEARN FROM THIS ORGANISATION? O O L Cross-industry ransfer map ps Think of an inspiring organisation and write down the name (or draw the logo). List the key properties of WHAT they do and HOW they do it (write on Post-its). Select certain practices (Post-its) and transfer them to your situation, ask yourself: “How can we apply these insights?” 3. Create Our situation: HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? Inspiring company, organisation: 1. Concept 2. Combine WHAT CAN WE LEARN FROM THIS ORGANISATION? T O O L Cross-industry transfer map Steps 1. Think of an inspiring organisation and write down the name (or draw the logo). 2. List the key properties of WHAT they do and HOW they do it (write on Post-its). 3. Select certain practices (Post-its) and transfer them to your situation, ask yourself: “How can we apply these insights?” 3. Cr Our situation: HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? Inspiring company, organisation: 1. Concept 2. Combine WHAT CAN WE LEARN FROM THIS ORGANISATION? T O O L Cross-industry transfer map Steps 1. Think of an inspiring organisation and write down the name (or draw the logo). 2. List the key properties of WHAT they do and HOW they do it (write on Post-its). 3. Select certain practices (Post-its) and transfer them to your situation, ask yourself: “How can we apply these insights?” Our situation: HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? Inspiring company, organisation: 2. Combine WHAT CAN WE LEARN FROM THIS ORGANISATION? ndustry er map organisation and write down the name (or draw the logo). s of WHAT they do and HOW they do it (write on Post-its). es (Post-its) and transfer them to your situation, ask yourself: hese insights?” 3. Create Our situation: HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? anisation: 2. Combine RN FROM TION? he name (or draw the logo). they do it (write on Post-its). to your situation, ask yourself: 3. Create Our situation: HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? Inspiring company, organisation: Concept 2. Combine WHAT CAN WE LEARN FROM THIS ORGANISATION? T O O L Cross-industry transfer map Steps 1. Think of an inspiring organisation and write down the name (or draw the logo). 2. List the key properties of WHAT they do and HOW they do it (write on Post-its). 3. Select certain practices (Post-its) and transfer them to your situation, ask yourself: “How can we apply these insights?” 3. Create Our situation: HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? Inspiring company, organisation: 2. Combine WHAT CAN WE LEARN FROM THIS ORGANISATION? ndustry er map organisation and write down the name (or draw the logo). s of WHAT they do and HOW they do it (write on Post-its). es (Post-its) and transfer them to your situation, ask yourself: hese insights?” 3. Create Our situation: HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? Inspiring company, organisation: 2. Combine WHAT CAN WE LEARN FROM THIS ORGANISATION? ndustry r map anisation and write down the name (or draw the logo). WHAT they do and HOW they do it (write on Post-its). Post-its) and transfer them to your situation, ask yourself: e insights?” 3. Create Our situation: HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? 169
  170. 170. 170
  171. 171. 171
  172. 172. This 21 ways set refers to insights & tools from the book:
 
 not invented here
 cross-industry innovation 172 crossindustryinnovation.com

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