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The Impact of Social Networking on the Value of Information


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How does the rise of online social networks impact the value of information. Some of them generate huge revenue but most do not and we are experiencing huge amount of information pollution.

Published in: Business, Technology
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The Impact of Social Networking on the Value of Information

  1. 1. <ul><ul><li>The Impact of Online Social Networking on the Value of Information </li></ul></ul><ul><ul><li>Ramon Thomas </li></ul></ul>
  2. 2. Information Pollution <ul><li>Email </li></ul><ul><li>IM / SMS / MXit </li></ul><ul><li>Intranet </li></ul><ul><li>Website </li></ul><ul><li>Newsletter </li></ul><ul><li>Blog / RSS </li></ul>
  3. 3. The Numbers <ul><li>1.1 billion Internet users (4 million in SA) </li></ul><ul><li>2.5 billion cellphone users (32 million in SA) </li></ul><ul><li>580 million IM users (+/- 1 million in SA) </li></ul><ul><li>200 million+ Social Networking users (250K+ in SA) </li></ul>
  4. 5. Growth
  5. 7. Facebook Growth
  6. 11. Six Degrees of Separation
  7. 12. Social Networking <ul><li>Six Degrees of Seperation </li></ul><ul><li>“Small World” Theory </li></ul><ul><li>Profiles </li></ul><ul><li>Friends / Connections </li></ul><ul><li>Mashups </li></ul>
  8. 14. The Revenue Engines <ul><li>Google pledges $900 million for MySpace </li></ul><ul><li>MySpace $2/user vs. Facebook $6/user </li></ul><ul><li>Youtube $1.65 billion = $13 / user </li></ul>
  9. 15. The Long Tail
  10. 16. The Attention Age <ul><li>The “Information Age” is already over </li></ul><ul><li>ADD </li></ul><ul><li>Decision Making </li></ul><ul><li>The Paradox of Choice </li></ul>
  11. 17. Recommended Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li>Google Answers / Yahoo! Answers </li></ul>
  12. 22. Cluetrain <ul><ul><li>&quot;A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.&quot; </li></ul></ul><ul><ul><li> </li></ul></ul>
  13. 23. Contact Details: Ramon Thomas <ul><li>[email_address] </li></ul><ul><li>Tel. 011 4331034 or 082 9407137 </li></ul><ul><li> </li></ul><ul><li>Find me on LinkedIn , Facebook & MySpace </li></ul>