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Ingrédients clés du
succès des espaces de
coworking
Comment créer et entretenir une
communauté qui attire des clients
#Soc...
Ramon Suarez
● Fondateur Betacowork Coworking Bruxelles
@Betacowork | betacowork.com
● Président European Coworking Assemb...
Clé: fournir de la valeur
aux clients
Coworking Business Model Canvas
Comprendre les clients
1. Qui sont les clients ?
2. De quoi ont-ils/elles besoin ?
3. Comment peut-on les aider ?
Les clients coworkers
1. Freelance
2. Entrepreneurs/euses
3. Employé(e)s des TPE
4. Télétravailleurs/euses
Les coworkers s...
Besoins des clients
● Réseau
● Combattre la solitude
● Aide et soutien
● Échange d’idées et conseils
● Productivité
● Moti...
Comment peut-on aider les coworkers ?
● Facilitation de relations et contacts
● Accélération de la serendipité
● Entraide ...
Communauté
Une bonne communauté est basé sur:
● Confiance
● Egalité
● Activité des membres
● Convivialité
Activation communauté
Le plus important est d’aider à développer des relations entre les
membres et multiplier les opportu...
Questions ?
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Ingrédients clés du succès des espaces de coworking :: Ramon Suarez @ Social Workplace Paris 20160311

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Comment créer et entretenir une communauté qui attire des clients à votre espace de coworking. Marketing et gestion de la communauté des coworkers. Par Ramón Suárez, auteur du Manuel du coworking http://coworkinghandbook.com, fondateur de Betacowork Coworking Bruxelles http://wwww.betacowork.com et président de l'Assemblée Européenne des Espaces de Coworking http://coworkingassembly.eu

Présentation donnée lors de la conference Social Workplace à Paris le 11 mars 2016.

Published in: Business
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Ingrédients clés du succès des espaces de coworking :: Ramon Suarez @ Social Workplace Paris 20160311

  1. 1. Ingrédients clés du succès des espaces de coworking Comment créer et entretenir une communauté qui attire des clients #SocialWorkplace Paris 11/03/2016
  2. 2. Ramon Suarez ● Fondateur Betacowork Coworking Bruxelles @Betacowork | betacowork.com ● Président European Coworking Assembly @coassemblyeu | coworkingassembly.eu ● Auteur Manuel du coworking @cohandbook | coworkinghandbook.com ● CV linkedin.com/in/ramonsuarez ● Contact @ramonsuarez ramon@coworkinghandbook.com +32 2 73736769
  3. 3. Clé: fournir de la valeur aux clients
  4. 4. Coworking Business Model Canvas
  5. 5. Comprendre les clients 1. Qui sont les clients ? 2. De quoi ont-ils/elles besoin ? 3. Comment peut-on les aider ?
  6. 6. Les clients coworkers 1. Freelance 2. Entrepreneurs/euses 3. Employé(e)s des TPE 4. Télétravailleurs/euses Les coworkers sont les personnes pas leurs entreprises
  7. 7. Besoins des clients ● Réseau ● Combattre la solitude ● Aide et soutien ● Échange d’idées et conseils ● Productivité ● Motivation et énergie ● Plus de clients / projets / travail ● Environnement professionnel ● Utilisation ponctuelle des espaces privatifs ● Équilibre vies privée et professionnelle ● Flexibilité
  8. 8. Comment peut-on aider les coworkers ? ● Facilitation de relations et contacts ● Accélération de la serendipité ● Entraide et soutien ● Promotion de leur profil Nous et la communauté apportons de la valeur
  9. 9. Communauté Une bonne communauté est basé sur: ● Confiance ● Egalité ● Activité des membres ● Convivialité
  10. 10. Activation communauté Le plus important est d’aider à développer des relations entre les membres et multiplier les opportunités d’échange entre eux face à face: ● Quotidiennement ● Évènements ● Forum de participation offline ● Montrer échanges et communauté via site web, médias sociaux, email marketing
  11. 11. Questions ?

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