UNIT 01 - Visual lenguage and visual percepcion

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UNIT 01 - Visual lenguage and visual percepcion

  1. 1. Art and Design 1st E.S.O. RAMON DE FRANCISCO
  2. 2. INDEXVISUAL LANGUAGE & VISUAL PERCEPTION. U. 1 (Book 1)IMAGES & VISUAL COMMUNICATION. U. 2 (Book 2) DOT, LINE & SURFACE. U. 3 (Book 3 y 5) FORMS & SHAPES GEOMETRIC SHAPES. U. 4 (Book 6)ELEMENTS OF VISUAL COLOUR. U. 5 (Book 4) LANGUAGE TEXTURE. U. 6 (Book 3) INTRODUCTION. U. 7 (Book 7)SPACE & VOLUME LIGHT & VOLUME. U. 8 (Book 8) SYSTEMS OF REPRESENTATION. U. 9 (Book 9) RAMON DE FRANCISCO
  3. 3. VISUAL LANGUAGE & VISUAL PERCEPTION U.1 (Book 1)What is communication? A process aimed at intentional transmission of a message. In order to do this people use LANGUAGE. ORAL: We use spoken words.Language can be: WRITTEN: We use writing. VISUAL: We use images. RAMON DE FRANCISCO
  4. 4. When communicating we do it with an intention, a PURPOSE To INFORM: Images are used to convey faithfully the reality. To ADVERTISE: Images are used to tell people about a product, brand, service, etc.PURPOSES ofvisual languages To EXPRESS: Images are used to communicate feelings, emotions, beauty, moods and personal beliefs, etc. To ENTERTAIN: Images are used to interest and amuse somebody in order to please them. RAMON DE FRANCISCO
  5. 5. To INFORM
  6. 6. To ADVERTISE
  7. 7. To EXPRESS Goya Gustav Klimt
  8. 8. Mark Rothko
  9. 9. Friedrich
  10. 10. Picasso
  11. 11. To ENTERTAIN
  12. 12. Guess what’s the purpose of these images…
  13. 13. GiacomettiRAMON DE FRANCISCO
  14. 14. National Geographic
  15. 15. Richard Avedon
  16. 16. What is Visual Perception? It is the brain interpreting visual stimuli. It is a process that involvesTHE BRAIN THE OPTIC NERVES THE EYES
  17. 17. As every process it has its rules so if you know them you will find very easy to mislead both your eyes and your brain. That is what we call OPTICAL ILLUSIONS. The next examples are from your book Unit 1 - Activity 5
  18. 18. While looking at he centre move forward and backwards
  19. 19. Find the hidden image
  20. 20. Which is the bigger car?
  21. 21. Is this figure possible?
  22. 22. Which one is bigger?
  23. 23. The next examples are from your book Unit 1 – Activity 6
  24. 24. Can you see anything strange in this cowboy print?
  25. 25. How many faces can you find?
  26. 26. Find the hidden figure
  27. 27. Other examples
  28. 28. Can you find the black point?

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