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Google accounts for around 91% of all searches in the UK. Yahoo and Bing are around 6% combined and all the rest make up the other 3%. This has been the case for 2010 and 2011 so far. If your website is not visible in Google, you’re quite possibly never going to be seen or get any traffic to your website. If your business is solely reliant on online custom, you'd better follow all of Google’s guidelines and build a site that is relevant and has a purpose to exist.