Community Engagement Project - A social initiative by KCTBS
COMMUNITY ENGAGEMENT PROJECT ENERGY CONSERVATION PROJECTDONE BY: UNDER THE GUIDENCE OF Manickaraj Dr.V.R.Nedunchezhain MBA, Ph.D. Mariyappasami Professor, Mansoor KCT Business School Muhammed Azarudin Ramkumar Sahaya Alexander Sundaresan Udhay Prakash Vignesh Kumar
INTRODUCTION As a part of social initiative, KCTBS has organised a community engagement project from 1st February to 5th February 2013. As a group of 9, we were engaged to the villages of Karamadai for spreading the awareness about the essentials of using solar lights. We were also asked to survey their willingness to construct hygienic individual toilets, their interest to join self help group and their interest to work at ITC’s new Agarbakthi unit
OREINTATION ABOUT CEPDuring the orientation program, A team from Imayam has explained about their objectives and the importance of community engagement project. The target people are those who are under the poverty line and can only consume the solar products at subsidiary rate. To make the vision wide spread the group of 9 is further divided into sub groups of 2 members each.
ROLES AND RESPONSIBILITY• The primary objective of the project is to create awareness among the people to utilize the CSR of ITC.• ITC is providing solar lights and hygienic individual toilets at a subsidiary price.• We were there to spread the usefulness of the projects and make the survey of those who are interested.
METHODOLOGY• The methodology used to perform the survey is an structured questionnaire.• Hence to obtain precision on survey, the same questions are asked to all kinds of people.• The questionnaire was designed by Imayam in the way that they can filter people into various categories.
SOLAR LIGHT The price per unit of electricity has hiked up There is enormous shortage of power This issue can be solved by introducing an affordable alternative which is efficient and costs less (i.e.) introduction of solar powered lamps Since solar lamps are costlier, ITC is providing the lamps at a subsidiary rate ITC contribution - 2000 Individuals Contribution - 2200
Solar light Needs Solar Willingness to Area Name Present No solar light light pay 2150Sullipalayam 0 25 14 8 Kooranur 0 38 17 11Gendepalayam 0 48 23 23 50 45 40 35 30 Solar light Present 25 No solar light 20 Needs Solar light 15 Willingness to pay 2150 10 5 0 Sullipalayam Kooranur Gendepalayam
TOILET FACILITY Most of the people under the villages of Karamadai lack toilet facility A few toilets present in Sullipalayam and Kooranur were constructed by ITC last year Concerning the hygienic factor, ITC has planned to re- launch the scheme at a revised rate this year ITC contribution - 7000 Individuals Contribution - 7400
Total Toilets No Toilet Area Name homes Present Facility Need for toilet Sullipalayam 25 3 22 15 Kooranur 38 18 20 11 Gendepalayam 48 6 42 21 TOTAL 111 27 84 47120100 NEED FOR TOILET FACILITY 80 27 60 47 Need for toilet Toilet present No toilet No toilet 40 Toilet Present Need for toilet Total homes 84 20 0
EMPLOYMENT OPPOURTUNITY ITC has planned to setup an agarbathi unit in the villages of karamadai to power up the employment opportunity for women. The lower income people can meet their day to day expenditure through this income. We had an overwhelming response for this scheme by the people of Karamadai.
Area Name No of unemployed Willing to join Not willing to women join Sullipalayam 25 20 5 Kooranur 42 39 3 Gendepalaym 48 30 1860504030 No of unemployed women Agarpathi unit Willing to join Not willing to join20 26 Number of unemployed women Willing to join 11510 89 Not willing to join 0 Sullipalayam Kooranur Gendepalaym
SELF-HELP GROUP ITC has also targeted on the women interested in business. ITC have planned to start self-help groups and give them loans to start their own venture.
Area name Total Member of Willingness to Not Interested any SHG join SHG by Imayam Sullipalayam 25 5 13 7 Kooranur 38 19 9 10 Gendepalayam 48 16 19 135045403530 Total25 Interest of people to join SHG by2015 Member of any SHG Imayam and ITC 10 Willingness to join SHG by Imayam 5 Not Interested 0 30 Interested to join SHG 41 Not interested to join SHG
LOCATION CHITS• Some homes did not have paper in which we can write the address of contact.• Some took long time to find a sheet of paper. This is because in most of the homes which we have visited people are either working nor aged people.
SPEAKING CHARTIn order to create interest among the people, we made a self-explaining chart which speaks about Organizers name (KCTBS, ITC and Imayam) Importance of using solar lights Contribution for solar light and individual toilets. Address of contact Awareness about employment opportunity in agarbakthi unit
SIGNATURE CAMPAIGN To make the event more interesting, we conducted a Signature campaign in which people actively signed in the chart after knowing the importance of using Solar lamps and the infections caused by unhygienic toilet practices.
LEARNINGS There are more people in the society where they don’t even have the basic needs of life like proper toilets and these people must be provided with proper financial assistance in order to get their basic needs. An encouraging and positive sign that we have learned from the village is that most of the people have provided education for their childrens even though they lack financial stability and some of the basic needs of life.
LEARNINGS After undertaking this project only we understood the importance of solar lights which helps in protecting our environment and saving energy needs like power. Apart from earning more and targeting on higher profits from business the society around us which is suffering has also should be taken care- of only then we can grow collectively and our country can prosper.
FUTURE PLANS Few people rejected the individual toilet facility because of the lack of financial support. Therefore the company could assist them by providing credit installment on monthly basis. Few people live in rented homes and hence they avoid spending for toilets. Proper awareness should be created about the unhygienic toilet practices. People belonging to the same villages could be engaged in the implementation of these projects (i.e.) in construction works which provide them with extra income.
CONCLUSION By this Project we have created awareness among the people about the usage of solar lights which is very essential for a developing economy like India suffering from power shortages. We have also described about the hazards of unhygienic trade practices and gave them a solution of constructing toilets at a subsidiary rate by ITC. Our sincere thanks to KCTBS and the Imayam team for providing this excellent opportunity.