INTRODUCTION• Aries Agro Limited is an Indian Multinational Company that offers the widest range of products in the primary, secondary and micro-fertilizer sector
Objectives• Build awareness in remote, un serviced markets• Conduct farmer meetings and audio visual shows on product applications• Visit six villages every day on a pre determined route• Book orders from farmers and collect token advances to confirm order bookings• Work with local distributor to liquidate stocks based on orders booked• Provide door step farmer advisory services, soil testing and query resolution• Incentivize farmers by providing special schemes on booking through the KVVs• Tracking of impact of extension work – farmers contacted v/s booked orders v/s actual sales• Advances will ensure dealers cannot push other competing brands at point of sale• Advances collected accrue to the company with credit given to respective distributors after the sale is completed
ABOUT ARIES• Main crops potato and banana• Not automatised, but manual irrigation,• Drip Irrigation and not Flood irrigation• Fertilizers: Urea, Potassium: Different chemicals in different Seasons (seasonal Cultivation),• Potato: 1.75 acre= 1 bhega,• They have taken this idea from Israel, 10 years back.• They have seen a huge difference of 20%- 25% before and after the implementation of Drip irrigation.• They grow 1100 banana plants in 1 acre, 1 plant= 33Kgs of banana
MANUFACTURING UNITS Has a capacity of 84,600 MT per annum spread out over 6 manufacturing units located at:• Mumbai• Hyderabad• Bengaluru• Kolkata,• Lucknow• Ahmedabad.
OTHER INFORMATION• Have taken drip irrigation from Israel, and the co. Which is associated with them is NETAFEM, which supply the drip irrigation Tools• DripGrow is an innovative social business that brings the benefits of drip irrigation to small-scale farmers. Drip irrigation is a proven irrigation technique that saves water and labor while boosting crop yields
ACHIEVEMENTS• 40 registered co.s in Gujarat,• From past 7 yrs, NETA FEM Is no.1• GGRCI- all the agri based firms should be registered with them, the provide 50% subsidy to them.• With the use of drip irrigation, they have reduced the utilization of electricity and Water• For the maximum production, they have opted Tissue Culture for forming good seeds, (get info on Tissue Culture.)
ASPA CONDITION• The plants need three components for their constant growth: Water, air and fertilizers,• By flood irrigation, the plants doesn’t get sufficient food for themselves, but in Drip irrigation they get proper food everyday! (this is one of the main advantages of DRIP Irrigation)
INNOVATION• These innovation would help the farmers to increase the production with the same amount of water and electricity, actually less if they go for Drip irrigation• With the tissue culture the wastage of the products could be decreased to almost nil.• This will make the demand and supply balanced and would help in the economical growth.