Anthro. report (2)

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Anthro. report (2)

  1. 1. SURVEY RESEARCH Group 1 Anthropology 1 PT 104
  2. 2. WHAT IS SURVEYWHAT IS SURVEY RESEARCH?RESEARCH?
  3. 3. SURVEY RESEARCH  …to the extent that anthropologists work increasingly in complex, societies, they devise innovative strategies for blending ethnography and elements of survey research.  … working mainly in large populous nations , sociologists, social psychologists, political scientists, and economists have developed and refined survey research design which involves sampling, impersonal data collection and statistical analysis.
  4. 4. SURVEY RESEARCH con.SURVEY RESEARCH con.  …usually draws a sample from a much larger population.  … researcher call the people they study respondents (ethnographers worked w/ informants.) A. Random Sample- all members of the population have an equal statistical chance of being chosen for inclusion. - during sampling, researchers gather information about age, gender, religion, occupation, income and political party preference
  5. 5. SURVEY RESEARCH con.SURVEY RESEARCH con. Variables- attributes that vary among members of a sample or population. Predictor Variables- work separately and together in influencing a dependent variable.
  6. 6. VariablesVariables Ex. Predicting “Risk of Heart Attack”- it is the dependent variable.dependent variable. … Predictors include; sex, age, family, history, weight, blood pressure, serum cholesterol, exercise and cigarette smoking. Survey Research- indispensable in the study of large, populous nations in which we must pay particular attention to variation.
  7. 7. VariablesVariables
  8. 8. Ethnography: Anthropology’ Distinctive Strategy
  9. 9. Ethnography: Anthropology’Ethnography: Anthropology’ Distinctive StrategyDistinctive Strategy  Ethnography emerged in societies with less social differentiation and more uniform cultural characteristics than are seen in larger, more modern societies.  it is not unusual for anthropologists to maintain a lifelong interest in the culture where they first did field work. Often they do long-term or longitudinal research there, spanning many years. Ethnographers developed personal connections, including enduring friendships;
  10. 10. Differences between SurveyDifferences between Survey Research and EthnographyResearch and Ethnography
  11. 11. Differences between SurveyDifferences between Survey Research and EthnographyResearch and Ethnography Survey Research o The object of study is usually a sample chosen (randomly or otherwise) by the researcher Ethnography o Ethnographers normally study whole, functioning communities.
  12. 12. Differences between SurveyDifferences between Survey Research and EthnographyResearch and Ethnography Survey Research o Survey researchers have no personal contact with their respondents. They may hire assistants to interview or ask respondents to fill and printed questions. Ethnography o Ethnographers do firsthand field work, establishing a direct relationship with the people they study. Established rapport.
  13. 13. Differences between SurveyDifferences between Survey Research and EthnographyResearch and Ethnography Survey Research o Often survey researchers focuses on a small number of variables. Ethnography o Ethnographers get to know their informants and usually take an interest in the totality of their lives.
  14. 14. Differences between SurveyDifferences between Survey Research and EthnographyResearch and Ethnography Survey Research o Survey Researchers normally work in modern nations, where most people are literate Ethnography o Ethnographers are more likely to study people who do not read and write.
  15. 15. Differences between SurveyDifferences between Survey Research and EthnographyResearch and Ethnography Survey Research o Because survey research deals with large and diverse groups and with samples and probability, its results must be analyzed statistically. Ethnography o Because the societies that anthropologist traditionally study are smaller and less diverse, many ethnographers have not acquired detailed knowledge of statistics.

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