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Business research methods Introduction


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Introduction of Business Research Methods.
Its types and process.

Published in: Business
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Business research methods Introduction

  1. 1. Business Research Methods BBM IV Semester Group Presentation Sunday, May 17, 2015 1Prepared by: Ramesh
  2. 2. Use of Basic and Applied research technique in Business Sector Sunday, May 17, 2015 2Prepared by: Ramesh
  3. 3.  What is research? Research is the process of finding solutions to a problem after a thorough study and analysis of the situational factors. Introduction to Research Sunday, May 17, 2015 3Prepared by: Ramesh
  4. 4. What is business research?  Research provides the needed information that guides managers to make informed decisions to successfully deal with problems.  The information provided could be the result of a careful analysis of data gathered firsthand or of data that are already available (in the company). Sunday, May 17, 2015 4Prepared by: Ramesh
  5. 5. Types of Business research.  1.Applied research  Is to solve a current problem faced by the manager in the work setting, demanding a timely solution.  Conducted when a decision must be made about a specific real-life problem Sunday, May 17, 2015 5Prepared by: Ramesh
  6. 6.  2.Basic research (fundamental, pure)  Is to generate a body of knowledge by trying to comprehend how certain problems that occur in organizations can be solved.  The findings of such research contribute to the building of knowledge in the various functional areas of business.  Attempts to expand the limits of knowledge.  Not directly involved in the solution to a pragmatic problem. Sunday, May 17, 2015 6Prepared by: Ramesh
  7. 7. Why is it important for managers to know about research?  Solve problems  Decision making tool  Competition  Risk  Investment  Hire researchers and consultants more effectively Sunday, May 17, 2015 7Prepared by: Ramesh
  8. 8. The research process  1 Observation  2 Data gathering  3 Problem definition  4 Theoretical framework (variables identified)  5 Hypotheses  6 Research design  7 Data collection,analysis,interpretation  8 Deduction  9 Report writing  10 Report presentation  11 Managerial decision making Sunday, May 17, 2015 8Prepared by: Ramesh
  9. 9. Major Topics for Research in Business  General Business Conditions and Corporate Research  Financial and Accounting Research  Management and Organizational Behavior Research  Sales and Marketing Research  Information Systems Research  Corporate Responsibility Research Sunday, May 17, 2015 9Prepared by: Ramesh
  10. 10. Business Research in the 21st Century  Increased globalization  Growth of the Internet and other information technologies  Business Research is increasingly global  Market knowledge is essential Sunday, May 17, 2015 10Prepared by: Ramesh
  11. 11. Conclusion  Earlier we used to use the general research for generating new ideas and knowledge and now we are using various research methodology like applied research, basic research, business research, scientific research, action research for the expansion of new ideas and to solve the specific problem.  In business sector we can either generate new knowledge and ideas that is basic research or to solve specific problem regarding business sector. Sunday, May 17, 2015 11Prepared by: Ramesh
  12. 12. "Well begun is half done" -Aristotle, quoting an old proverb Sunday, May 17, 2015 12Prepared by: Ramesh