Business Research Methods
BBM IV Semester
Sunday, May 17, 2015 1Prepared by: Ramesh
Use of Basic and Applied research
technique in Business Sector
Sunday, May 17, 2015 2Prepared by: Ramesh
What is research?
Research is the process of finding
solutions to a problem after a
thorough study and analysis of
the situational factors.
Introduction to Research
Sunday, May 17, 2015 3Prepared by: Ramesh
What is business research?
Research provides the needed
information that guides managers to
make informed decisions to
successfully deal with problems.
The information provided could be the
result of a careful analysis of data
gathered firsthand or of data that are
already available (in the company).
Sunday, May 17, 2015 4Prepared by: Ramesh
Types of Business research.
Is to solve a current problem faced by the
manager in the work setting, demanding a timely
Conducted when a decision must be made
about a specific real-life problem
Sunday, May 17, 2015 5Prepared by: Ramesh
2.Basic research (fundamental, pure)
Is to generate a body of knowledge by trying to
comprehend how certain problems that occur in
organizations can be solved.
The findings of such research contribute to the
building of knowledge in the various functional
areas of business.
Attempts to expand the limits of knowledge.
Not directly involved in the solution to a
Sunday, May 17, 2015 6Prepared by: Ramesh
Why is it important for managers to know about
Decision making tool
Hire researchers and consultants more
Sunday, May 17, 2015 7Prepared by: Ramesh
The research process
2 Data gathering
3 Problem definition
4 Theoretical framework (variables identified)
6 Research design
7 Data collection,analysis,interpretation
9 Report writing
10 Report presentation
11 Managerial decision making
Sunday, May 17, 2015 8Prepared by: Ramesh
Major Topics for Research in
General Business Conditions and Corporate
Financial and Accounting Research
Management and Organizational Behavior
Sales and Marketing Research
Information Systems Research
Corporate Responsibility Research
Sunday, May 17, 2015 9Prepared by: Ramesh
Business Research in the 21st
Growth of the Internet and other information
Business Research is increasingly global
Market knowledge is essential
Sunday, May 17, 2015 10Prepared by: Ramesh
Earlier we used to use the general research for
generating new ideas and knowledge and now
we are using various research methodology like
applied research, basic research, business
research, scientific research, action research for
the expansion of new ideas and to solve the
In business sector we can either generate new
knowledge and ideas that is basic research or to
solve specific problem regarding business sector.
Sunday, May 17, 2015 11Prepared by: Ramesh
"Well begun is half done"
-Aristotle, quoting an old proverb
Sunday, May 17, 2015 12Prepared by: Ramesh