Cell: +91-97694 67128; +91-98929 31757
Tel. : +91-22-2846 1463
High Calibre Corporate / Marketing Communications & Public Relations Strategist
Versatile senior-level professional in Public Relations, Corporate & Marketing Communications
Extensive hands-on experience in strategic positions for a cross-section of industries and markets, operating
over multiple jurisdictions
Broad Public Relations, Corporate & Marketing Communications program development experience stemming
from 21+ years corporate exposure
Strong leadership, team building and management skills
Strategic thinker, analytical / creative problem-solver
Solutions and success focused
Areas of Experience & Expertise
• Corporate / Product Brand Building • Brand / Corporate Identity Management • Marketing Communications
• Media Relations • Public Relations • Advertising • Internal Communications • Investor Relations
• Crisis Communications • Corporate Social Initiatives Management • Social Communications
Extensive experience of managing Corporate Communications for Indian MNCs and Foreign MNCs
Professional Background - Corporate / Marketing Communications, Public Relations
Account Director, ThinkDesignAsia
January 2013 – present
ThinkDesignAsia (TDA) is a Design Agency specialized in Communications, Designing and Events for
Corporate and Retail Markets. Formerly known as Brand Communique, the company was incorporated in 2013.
TDA’s office is located in Mumbai, India, with a client base that covers the entire India, parts of Middle East and
South East Asia. TDA demonstrates a unique set of skills to provide highly successful Creative and Brand Identity
Solutions for a wide range of industries.
Manager - Corporate Communications, Bharat Oman Refineries Limited (BORL)
September 2009 – January 2013
BORL is a crude oil / petroleum refinery promoted jointly by Bharat Petroleum Corporation Ltd. (BPCL) and
Oman Oil Company S. A. O. C.
As the head of 5-member team of communication professionals established the Company’s communications
Developed, budgeted and implemented strategic communication programs for the Company
As the spokesperson for the Company, established and maintained cordial relations with villages around the
Refinery, local and State Governments, industries organisations and social organisations significant for the
Established and maintained close relationship with Print & Electronic Media at local, regional and national
levels; managed all media interactions
External / Internal Brand promotional activities through a mix of Advertising, media relations, events and web
Established Corporate Brand Identity Guidelines and ensured adherence to the set norms
Drafted all sensitive communications including speeches for Company’s top executives
Organised VIP visits to the company’s installations
Identified, developed, & initiated Corporate Social initiatives for the Company
Handled many sensitive and crisis situations during the project stage and post-commissioning stage
Achievements at Bharat Oman Refineries Limited
Centralised the entire communication process and evolved the Communication Department as the single point
contact for all external & internal communications
Worked closely with the senior management of the Company and BPCL team in conceiving, designing and
implementing a high profile & spectacular event for the Inauguration of the Refinery at the hands of the
honorable Prime Minister of India held on 20th
Held back a mob of striking labourers led by a Labour Union Leader from making forced entry into the
Refinery premises; managed the situation by timely mobilization of government protection forces to control a
large mob of stone throwing labourers; negotiated the release of an employee who was held hostage by a
violent mob of labourers
Pacified & controlled a furious mob of 400+ labourers in the event of a serious accident at the project site
Succeeded in building rapport with the Media of Bina, Sagar, Bhopal, Jabalpur and Indore; neutralized the
apprehensions and skepticism about the Company and the project amongst the local media
Succeeded in building rapport with the Administrative machinery at Bina, Sagar (Dist. Headquarters), Bhopal
(State Headquarters), Jabalpur and Indore to advance the Company’s interests, transforming hostility to
Increased the awareness of the Company and the project amongst the people of the villages around the
Refinery, Bina Region and Sagar, with planned and sustained communication program; mobilized the support
of the local people for the Company, from hostility to brotherhood
Standardised the ‘Logo’ of the Company which existed in many forms and had been diluted over the time;
implemented the standardization of all stationery across four locations of the Company
Enhanced the visibility of the Company by means of hoardings at strategic locations, road signs at all
important locations along Bina-Bhopal and Bhopal highways, beautification of high visibility locations in
Bina town, and social advertising.
Conceived the design and implemented the Annual Report 2009-10, 2010-11 and 2011-12;
Launched the Quarterly House Magazine “BORL Samvaad”
Initiated a District Wide Education Programme “READ INDIA” for the children of Class I to Class X of 1200
villages of Sagar District in partnership with Bharat Petroleum; the programme was jointly implemented with
the NGO Pratham.
Worked closely with the Vivekananda Kendra BORL Hospital (a 30-bed General Hospital set up by BORL)
to develop and implement a plan for year-round Medical camps in the 60 villages surrounding the Refinery;
instrumental in mustering support of pharmaceutical companies to provide support for these medical camps in
the form of free / subsidized medicines and consumables.
Launched various initiatives in areas such as Education, Environment, Health Care, Community Development
and Infrastructure for the betterment of the lives of the villagers around the Refinery.
Senior Manager – Corporate Communications, Ashapura Minechem Limited
April 2008 – September 2009
Ashapura Minechem, a publicly listed Indian multi-national, is India’s largest Private sector integrated
producer and exporter of industrial minerals. The Company is a part of Ashapura Group, the pioneer in mining
and processing of Bentonite in India. The Group has strong presence in other minerals and value added products
such as feldspar, mica, bleaching clay. The Group has multi-locational presence in India and overseas (4 countries
- Belgium, Oman, Nigeria and Malaysia). The products are exported to over 30 countries across the globe.
Responsible for overall Corporate Communication programs of the Company such as Corporate Identity,
Market Positioning, Investor relations, Media relations, Public relations, Internal communication, Events, and
Worked closely with Strategic Business Units to develop and coordinate product launch communications and
Developed and managed Company’s website – Internet, Extranets and Intranet
Liaison with Government Departments / Bodies and Industry Associations / Bodies to maintain a positive
image of the Company
Identified, developed and initiated Corporate Social Responsibility (CSR) programs of the Company
Achievements at Ashapura Group
Centralised the entire communication process
Restructured the brand communication, including the preparation of communication policies and guidelines
Strengthened Media Communication, including training of key spokespersons
Crisis communication: Handled the crisis communication at Thiruvananthapuram, Kerala, during 16-23
November, 2008, when the company’s plant was vandalized and set on fire by anti-social elements. This was
attained by a multi-pronged approach:
o Organised a demonstration of the Company’s workforce, Contractors’ workforce, and local people to the
o Held press conferences and mobilized Media support for the Company
o Held meetings with key State Government / Central Government officials
o Organised meetings with industry organizations such as CII, FICCI, ASSOCHAM etc.
The planned, tactical, persuasive, and consistent communication portrayed the Company as a victim of
Industrial terrorism. The resultant effect of this approach was the intervention of the State Government in
bringing to book the perpetrators of the problem.
Manager – Corporate Communications, Essel Propack Limited
September 2003 - April 2008
Essel Propack, the flag ship of Essel Group, is the largest specialty packaging company in the world,
manufacturing laminated and seamless or co-extruded plastic tubes. This publicly listed Indian Multi-national
holds a global market share of 32% in the laminated tubes domain, with manufacturing units in North America,
South America, Europe, Africa and Asia.
Planned, budgeted and implemented communication strategies for India operations. Also, provided the
Regional Directors’ Offices (AMESA – Africa, Middle East and South Asia, Americas, Europe and East Asia
Pacific), with regional publicity support.
Provided direction to design and production agencies for developing effective communication and marketing
Media Management & Media Relations – interacting with print and electronic media for image building of the
Company, organising Press Conferences etc.
Financial communications to shareholders and financial analysts, preparation of Annual Reports, etc.
Relationship building with various important constituents for Essel Propack’s business, including dealing with
important foreign delegations.
Worked with HRD Department for all internal communication activities and publishing quarterly house magazine
To support the communication initiatives and activities of various Essel Group companies
Achievements at Essel Group
Set up the communications department at Essel Propack
Centralised the entire communication process at Essel Propack, in line with Essel Group communications
Prepared and implemented the entire communications strategy in India and overseas during 3 Mergers &
Acquisitions (2 in UK and 1 in USA) aimed at employees, customers, vendors, financial institutions, business
analysts and investor fraternity.
Organised and managed various high profile Foreign Government delegations such as 2 successive Governors
of State of Virginia (USA), Chairman of Guangzhou Province and Mayor of the city of Guangzhou, to name a
Played a key role to integrate and establish the brand “Essel Group”
Played a key role in integrating the brand communication function at Zee Network
Developed a Brand Manual for Zee Network, thus visually integrating 23 different TV channel brands under
the Umbrella Brand Zee
Assistant Manager – Corporate Communications, Legrand (India) Pvt. Ltd.
October 1997 – August 2003
Legrand (India) is the market leader in the business of providing technologically advanced end-to-end solutions in
systems for electrical installations and information networks in Residential, Commercial, Industrial and
Hospitality segments. Legrand provides comprehensive solutions from protection, lighting control and connection,
home / building automation, communications, to industrial products. The Company is the Indian subsidiary of
Euro 4.5 billion French multinational Legrand Inc., which has manufacturing presence in 65 countries and product
presence in 120 countries.
Planned, budgeted and implemented communication strategies for the Company at all India level.
Gave direction to design and production agencies for developing creative & effective communication and
marketing tools such as catalogues, advertisements, product user manuals, films and audio visuals, POS
publicity tools etc.
Interacted with Legrand’s Publicity Department at Limoges, France, for implementing Communication Policy
Guidelines and to maintain synergy in line with the global image of the Group.
Planned and implemented product promotional programmes, new product launches, exhibitions, road shows,
websites, seminars etc.
Provided the Regional Offices (13 offices) with regional and local publicity support.
Media Management & Media Relations – interacting with print and electronic media for image building of the
Worked closely with HRD Department for publishing quarterly house magazine “Connect”
Achievements at Legrand (India)
Set up a vibrant and dynamic Communications Department for Legrand (India)
Launched 16 major product ranges in 6 years
Established Legrand (India) as the leader in Electrical Wiring Accessories, a product range for which Legrand
Group is the leader internationally but was unknown in India.
The communication standards and methodology of Legrand (India) became a “bench mark” for marketing
communications amongst competitors.
Spearheaded three unique exercises through six years’ stint:
Evolution of the corporate brand from “MDS Switchgear” to “Legrand”. Led the team that obtained
approval from Legrand Global Management to switch the brand name from “MDS Switchgear” to
“Legrand”. Formulated the detailed road map for the smooth transition of corporate identity. Performed
the entire ground work for the brand identity transition without any loss of brand equity and customer
Implemented the global brand identity manual in India. Subsequently, when Legrand Global set about
creating a new graphic manual, was part of the 12-member hand-picked global team to advise the Legrand
Global Corporate Communications team on the development of this new Brand Manual.
Launched a mascot “TIKU”, the spokesperson for Legrand products in India. ‘Tiku” was the first mascot
in Indian electrical industry.
Was the custodian, lead and single point contact for Legrand brand in India. Acted as the central point in
branding on finished products, packaging, labelling, product installation guides, technical product guides,
Trade Marks & Patents norms, Weights & Measures norms etc. At any point of time was implementing 13
different manuals related to different aspects of product development and marketing.
Legrand’s global corporate positioning “Listen, Design, Make and Support” was successfully implemented
in India. Received standing ovation for the corporate film “Listen, Design, Make and Support” at Legrand
Group’s Global Marketing & Publicity Meet at Limoges, France, in 2000.
Received appreciation and accolades from the Publicity Chief of Legrand Group worldwide for the publicity
work of Legrand (India).
Obtained deep insight of the strategic approach adopted to communication in a large global enterprise; and
‘how to be local while being global’.
Advertising Executive, SVC Superchem Limited
August 1995 – October 1997
Manufacturer of PTA (Purified Terepthalic Acid), the basic raw material for polyester fibres and yarns.
Day-to-day co-ordination and follow up with the advertising agency
To provide creative impetus to the communication strategies and programmes of the Company
Information & Publicity Executive, Hydroair Tectonics Pvt. Ltd.
July 1992 – August 1995
Hydroair Tectonics is a turnkey installation and consultancy services company for Effluent Treatment Plants
(ETPs), Ocean Engineering and Offshore Engineering.
Responsible for developing marketing & communication tools such as brochures, presentations, Audio
● Masters in Communication ● Bachelor of Arts (BA)
Some of the external workshops / training programs attended:
Finance for Non-finance Managers
Effective Public Speaking & Presentation Skills
Participated in over 50 workshops / training programs during last 21 years
● Association of Business Communicators of India (ABCI) ● Public Relations Society of India (PRSI)
● Mumbai Press Club ● Photographic Society of India (PSI) ● Arera Club, Bhopal
Athletics: Represented School at Inter School Athletics Meet in Finals of 100 m Sprint event
Chess : Represented College Chess Team at University chess Championship
Cricket : Played Club Level Cricket in Times Shield and Kanga League
Ongoing: Responsible for all communication activities of SIPRA (Social Institute Program for Rural Area), a
reputed NGO from Nanded, Maharashtra, for the last 15 years
Past: A guest faculty with International School of Business & Media (ISBM), Pune, on ‘Brand / Image building and
Marketing Communication’; A guest faculty with SIES School of Packaging (SIES SOP), Nerul, on ‘Packaging &
Speak : English, Hindi, Marathi, Tamil and Malayalam
Read & Write : English, Hindi, Marathi and Malayalam
Father – deceased; Mother – currently with elder sister; Wife - a school teacher; Son - studying in Class XI.
Date of Birth: 24th
Passport Details: Passport No. - H6446097; Place of Issue - Mumbai, India; Date of Issue:- 17th
Date of Expiry - 16th
References, portfolio, and salary history will be furnished upon request.