Mark Logic Digital Publishing Summit, Kellogg

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Slides from my presentation at the Mark Logic Digital Publishing Summit at The Plaza Hotel in NYC on 12/10/09. Topics include trends re-shaping the media and software information infrastructure.

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Mark Logic Digital Publishing Summit, Kellogg

  1. 1. Unlock Content™ Building Blocks for Monetizing Content @ramblingman (Dave Kellogg) Chief Executive Officer www.marklogic.com (Mark Logic Corporation) 12/10/09 Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 1
  2. 2. Topics The evolving media landscape Information infrastructure Mark Logic Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 2
  3. 3. Industry Transformation Is Hard Fundamental industry transformation Content Media Technology Business model It’s happened before us The New England Textile Museum And it’s happening now The Silicon Valley Computer Museum And it will happen again The Social Networking Museum? Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 3
  4. 4. Technology Keeps Moving Ahead Yelp augmented reality Shazam Music Discovery Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 4
  5. 5. Into The Truly Amazing The ultimate human-computer interface Can literally read your mind on simple thoughts Game focus Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 5
  6. 6. Media’s Philosophical Coasts East West Content Technology Authority Community Taxonomy Hashtags Distribution Internet Paid Free Sell Up-sell Recently Now MLS MSEE Private equity Venture capital Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 6
  7. 7. Advertising Change Reflects Deeper Marketing Change Marketing Advertising Media More accountable More sales oriented (CPM, CPC, CPO) More measured More alternatives Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 7
  8. 8. Thoughts on Mobility Is it just more technology headaches … Mobile web browsers Mobile phone operating systems e-Book standards … or an opportunity to re-start the game? No “free” expectation Integrated billing mechanism “Publishers blew the Internet, mobile is their second chance.” -- Colin Crawford, Media pundit Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 8
  9. 9. Looking Ahead: Four Key Trends Presented at the London Online closing keynote Increased XML usage Increased security and surveillance Surge in rich media Rising Google pressure Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 9
  10. 10. Requirements for the Future Enable these operations on content Integrate } Enrich Slice and dice Deliver XML Analyze Contextualize } Software In order to learn quickly New products Infrastructure New services to Leverage It New business models Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 10
  11. 11. MarkLogic: Information Infrastructure Common infrastructure (platform) reduces marginal cost of experimentation Products / Custom Content Content Role-based New Services / Publishing Analytics Mapping Apps Apps Applications Application Services Infrastructure Development Connectors and and Operations Toolkits Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 11
  12. 12. Requirements for Information Infrastructure Mark Logic delivers better than anyone on this requirements set Unification of structured and unstructured information Open standard query language Scalable architecture Automated processing Pipelining Alerting Location awareness Real-time processing Rapid application development Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 12
  13. 13. About Mark Logic The leading provider of infrastructure software for information applications One of the fastest-growing companies in Silicon Valley Headquartered in San Carlos, California Strong media and government focus Approximately 100 media industry customers Lead investor: Sequoia Capital Management from Business Objects, Oracle, Verity, Sun, and others Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 13
  14. 14. Who Uses Mark Logic? Magazine Publishing Education Healthcare Software / Services Legal Tax Financial Enterprise Aggregation Scientific Technical Medical Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 14
  15. 15. Mark Logic 2010 User Conference May 4-6, 2010 Intercontinental Hotel San Francisco Keynote from Chris Anderson Editor of Wired Magazine Author of The Long Tail and Free Expect more than 600 registrants Technology and applications tracks Registration Regular rate $995 by 4/15/09 Early bird $695 by 2/28/09 Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 15
  16. 16. Read My Blog marklogic.blogspot.com twitter.com/ramblingman Copyright © 2009 Mark Logic Corporation. All rights reserved. Slide 16

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