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Dave Kellogg Keynote at MarkLogic Digital Publishing Summit

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Slides from MarkLogic CEO Dave Kellogg presented on 10/28/10 at the MarkLogic Digital Publishing Summit in NYC at The Plaza hotel.

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Dave Kellogg Keynote at MarkLogic Digital Publishing Summit

  1. 1. Slide 1 Copyright © 2010 MarkLogic® Corporation. Re-Invention in Media; Transformation Starts Here Dave Kellogg CEO, MarkLogic Corporation 10/28/10 (aka Kellblog)
  2. 2. Slide 2 Copyright © 2010 MarkLogic® Corporation. Topics  Thank you and welcome  Thoughts on industry trends  Thoughts on the plan of action
  3. 3. Slide 3 Copyright © 2010 MarkLogic® Corporation. I Had A Dream  One day leading media companies would gather  To discuss the future of the industry  With each other, industry pundits, MarkLogicians, and ecosystem partners  In New York City  Once per year  Every Fall  At The Plaza  With free drinks starting at 4:30PM
  4. 4. Slide 4 Copyright © 2010 MarkLogic® Corporation. B2C / Magazine Aggregation Thank You To Our Customers For Making It Reality B2B Magazine Financial/CCF Legal Tax Regulatory Trade Education STM
  5. 5. Slide 5 Copyright © 2010 MarkLogic® Corporation. Thank You For Enabling MarkLogic’s Growth and Success 0 50 100 150 200 250 2004 2005 2006 2007 2008 2009 2010P Employees removed
  6. 6. Slide 6 Copyright © 2010 MarkLogic® Corporation. Topics  Thank you and welcome  Thoughts on industry trends  Thoughts on the plan of action
  7. 7. Slide 7 Copyright © 2010 MarkLogic® Corporation. Media Megatrends  Ambiguity  We can’t know what we don’t know  Re-Invention  Really pretend you’re starting over  The Internet  Apps and the Internet as platform  Data  Revenge of the nerds
  8. 8. Slide 8 Copyright © 2010 MarkLogic® Corporation. Ambiguity “It ain't what you don't know that gets you into trouble, it's what you know for sure that just ain't so.” -- Mark Twain “Prediction is very hard, especially about the future.” -- Yogi Berra “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” -- Bill Gates
  9. 9. Slide 9 Copyright © 2010 MarkLogic® Corporation. Ambiguity, II  Feature  Company  Platform  None of the above As we watch technology waves pass, which is a …
  10. 10. Slide 10 Copyright © 2010 MarkLogic® Corporation. If You Think You’re Good  What’s going to happen to?
  11. 11. Slide 11 Copyright © 2010 MarkLogic® Corporation. Re-Invention  Steamships  Mini-mills  Hard disks  Minicomputers  Web publishing  Perils of listening to only to customers Source: The Innovator’s Dilemma, Clayton Christensen
  12. 12. Slide 12 Copyright © 2010 MarkLogic® Corporation. Re-Invention in Textbooks • Form factor • Business model • Book itself • Online itself • Education itself
  13. 13. Slide 13 Copyright © 2010 MarkLogic® Corporation. The Internet  Web (i.e., http) is decreasing component of Internet traffic  Future is about  Internet as communications platform  Apps that leverage that platform  Examples  Buy a song or book  Watch a movie  Read RSS feeds  Use Tweetdeck  Use Facebook on your blackberry
  14. 14. Slide 14 Copyright © 2010 MarkLogic® Corporation. Media’s Philosophical Coasts East  Content  Authority  Taxonomy  Paid  Sell  MLS  Private equity  Formatting West  Technology  Community  Folksonomy  Free  Up-sell  MSCS  Venture capital  Data
  15. 15. Slide 15 Copyright © 2010 MarkLogic® Corporation. The Importance of Data Finance, baseball, marketing, medicine, football, management, education, media, …
  16. 16. Slide 16 Copyright © 2010 MarkLogic® Corporation. Topics  Thank you and welcome  Thoughts on industry trends  Thoughts on the plan of action
  17. 17. Slide 17 Copyright © 2010 MarkLogic® Corporation. Can-Do Mentality
  18. 18. Slide 18 Copyright © 2010 MarkLogic® Corporation. The Plan of Action  Because we do not know  platform-based approach  Content platform = agility  Because we must re-invent  content-centric approach  Focus on content, not the container  Because of the Internet and mobile  An XML-centric approach  Mobile applications strategy  Because of data  analytic approach  Balance quant with qual
  19. 19. Slide 19 Copyright © 2010 MarkLogic® Corporation. Thanks and Follow Me on Kellblog!

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