Media Literacy: What we can learn from the Incas, the Cherokee, and Stephen King

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Presentation slides prepared for the Rotary District 3310 LITERACY SEMINAR,
16 Jan 2010.

For permissions to reprint/ distribute this set of slides, please contact:
Mr. Ivan Chew (ivanchew@nlb.gov.sg) Senior Manager, Adult & Young People’s Services
Public Libraries www.pl.sg

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Media Literacy: What we can learn from the Incas, the Cherokee, and Stephen King

  1. 1. For permissions to reprint/ distribute this set of slides, please contact: Mr. Ivan Chew [email_address] Senior Manager, Adult & Young People’s Services Public Libraries www.pl.sg
  2. 2. For Rotary District 3310 LITERACY SEMINAR, 16 Jan 2010. [email_address] “ What we can learn from the Incas, the Cherokee, and Stephen King” Information & Media Literacy All Rights Reserved, National Library Board Singapore
  3. 3. Literacy: A life and death matter?
  4. 4. Guns, germs and steel: The fates of human societies Jared Diamond NLB Call No. 303.4 DIA
  5. 5. The Incas
  6. 6. Spaniards
  7. 7. Francisco Pizarro x 1 Cavalry x 62 Plain foot soldiers x 106
  8. 8. Inca Empire
  9. 9. Emperor Atahuallpa x 1 Battle-tested army x 80,000
  10. 10. Incas Walked into trap
  11. 11. Capture Ransom Death
  12. 12. Incas Information Failure
  13. 13. Inca Emperor Unaware of the Spainards’ existence…
  14. 14. … until Pizarro’s landing 1527
  15. 15. Spanish conquest started 1510
  16. 16. What were the Incas doing in those 17 years?!
  17. 17. Incas Illiterate Society
  18. 18. Incas solely word-of-mouth
  19. 19. Literacy: Matter of life & death!
  20. 20. Media Literacy?
  21. 21. What is Information/ Media Literacy?
  22. 22. Information Literacy definition
  23. 23. “ able to recognize when information is needed + ability to locate, evaluate, and use effectively the needed information ”. Source: American Library Association
  24. 24. Life Long Learning Media Awareness IT skills Tool-based Cognitive skills
  25. 25. Digital/ Media Literacy some definitions…
  26. 26. “ ... unidentifiable skills that frequent computer users just seem to take for granted.” http://mscofino.edublogs.org/2009/12/10/making-the-implicit-explicit/
  27. 27. “… ability to access , analyze, evaluate and create media in a variety of forms.” Centre for Media Literacy http://www.medialit.org/reading_room/rr2def.php
  28. 28. “… an essential life skill which, if absent or underdeveloped, becomes a barrier to social integration and personal development .” Danish Technological Institute http://www.digital-literacy.eu/
  29. 29. “… considered the new "Literacy of the 21st century", essential for play, work, study and living in knowledge-based economies." Media Development Authority (Singapore) http://www.mda.gov.sg/wms.www/mediani.aspx?sid=135
  30. 30. Media Literacy Not New
  31. 31. UNESCO Grünwald Declaration, 1982 “Action for Media Education And Literacy”, 2008
  32. 32. from “ being literate ” to “skill sets”
  33. 33. life skills business skills
  34. 34. social media skills
  35. 35. “ Girls trapped in storm drain use Facebook to call for help . . . instead of phoning emergency services” Daily Mail Reporter. 8 Sept 2009 http://www.dailymail.co.uk/news/worldnews/article-1211909/Girls-trapped-storm-drain-use-Facebook-help--instead-phoning-emergency-services.html
  36. 36. “ It seems absolutely crazy but they updated their status rather than call us directly.”
  37. 37. Crazy? Brilliance?
  38. 38. emergency update on Facebook screaming for help to many friends
  39. 39. higher probability of getting help?
  40. 40. the kids got rescued. It worked.
  41. 41. Cognitive + IT/ Media literacy
  42. 42. Customer sentiment Business intelligence
  43. 43. online reputation
  44. 44. China Vanke Company 2008 Sichuan quake Strategy + Business, 7 Dec 2009 http://www.strategy-business.com/article/00011?gko=9f718
  45. 45. China Vanke Company
  46. 46. established reputation social responsibility & philanthropy
  47. 47. netizens company lacked sincerity
  48. 48. chairman’s instructions limit to 10 RMB
  49. 49. chairman: “…charity should not be a burden”
  50. 50. online reputation ATTACK!
  51. 51. chairman defended himself on his blog
  52. 52. situation worsened
  53. 53. China Vanke Company stock price
  54. 54. -12%
  55. 55. the point?
  56. 56. Media Literacy is more than “media skills”
  57. 57. "But I'm too old to learn!"
  58. 58. the Cherokee
  59. 59. Guns, germs and steel: The fates of human societies Jared Diamond NLB Call No. 303.4 DIA
  60. 60. 1810 Sequoyah
  61. 61. marks on paper “great advantages”
  62. 62. decided to develop writing system
  63. 63. sequoyah illiterate
  64. 64. English Spelling Book
  65. 65. adapted experimented
  66. 66. Written System Cherokee Language
  67. 67. Internet Public Library http://www.ipl.org/div/hello/cherokee.html
  68. 68. Cherokees 100% literacy
  69. 69. printing press Books & Newspapers
  70. 70. Media Literacy Too old? Too difficult?
  71. 71. remember the Cherokees!
  72. 72. Learning about Media Literacy: DIY Approach
  73. 73. Read Talk Try
  74. 74. Naked conversations: How blogs are changing the way businesses talk with customers Robert Scoble/ Shel Israel NLB Call No. 006.7 SCO -[COM]
  75. 75. Twitterville: How businesses can thrive in the new global neighbourhoods Shel Israel NLB Call No. 658.872 ISR -[BIZ]
  76. 77. “ some rights reserved”
  77. 78. “ no time!”
  78. 79. Think: investment
  79. 80. But it’s not just about business
  80. 81. or “What Stephen King wrote…”
  81. 82. On writing: A memoir of the craft Stephen King NLB Call No. 808.02 KIN
  82. 83. “… books are a uniquely portable magic.”
  83. 84. Media Literacy allows us to create a kind of magic
  84. 86. Summary
  85. 87. Spaniards Inca Empire
  86. 88. Literacy: Matter of life & death!
  87. 89. business reputation on + off-line
  88. 90. Media Literacy is more than “media skills”
  89. 91. from “ being literate ” to “skill sets”
  90. 92. life skills business skills
  91. 93. social media skills
  92. 94. "But I'm too old to learn!"
  93. 95. remember the Cherokees!
  94. 96. Don’t be Media Literate for its own sake
  95. 97. Get Connected
  96. 98. [email_address] RamblingLibrarian.blogspot.com
  97. 99. For permissions to reprint/ distribute this set of slides, please contact: Mr. Ivan Chew [email_address] Senior Manager, Adult & Young People’s Services Public Libraries www.pl.sg

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