The best time to shop for Mother's Day, by @saletally

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Want to know the best time to buy for mom this year? We analyzed Mother's Day sales over the last two years and discovered the best time to shop!

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The best time to shop for Mother's Day, by @saletally

  1. 1. Empirical review based onMother’s Day sale data from 21 retailersin 2011 and 2012When is the best time to shopfor Mother’s Day?
  2. 2. Want to know when to shop for Momthis year?• We looked at the frequency and depth of mom-related sales across 21 large,US retailers, including:– Ann Taylor, Bloomingdale’s, Macy’s, Talbot’s, Pottery Barn, Victoria’sSecret, Crate & Barrel and Williams-Sonoma, among others• We focused on sales on:– Women’s clothing, jewelry, handbags, accessories, beauty, home andgarden items• We reviewed sales beginning 2 weeks before Mother’s Day in both 2011 and2012• We collected our information from retailers’ marketing emails, websitelanding pages, Twitter and Facebook feeds2
  3. 3. It’s okay to procrastinate…we found that Mother’sDay weekend is the best time to buy!• In both 2011 and 2012, the highest number of sales and the deepest salediscounts occurred on Mother’s Day weekend itself– In 2011, sales peaked on Mother’s Day Sunday, with 91% of retailersadvertising sales with an average sale depth of 32% off– In 2012, the sales peaked the Saturday right before Mother’s Day, with91% of retailers advertising sales with an average sale depth of 30% off• In both years, a large number of sales were also advertised about a week-and-a-half before Mother’s Day– In some cases, this coincided with the deadline to receive free shippingfor online purchases in time for the big day• But, this wasn’t necessarily the best time to buy!• We found that deepest sale discounts outside of Mother’s Day weekenditself occurred the Mon & Tues in the week leading up to the holiday• But, you may have to pay a bit extra for shipping for go to the storeto enjoy these savings! 3
  4. 4. In 2011, sale frequency and depthpeaked on Mother’s Day428%27%26% 26% 26% 26%27%27%26%26%27% 27%29%32%17 1718190246810121416182020%22%24%26%28%30%32%34%36%CountofRetailersOfferingSalesAverageSaleDiscount2011 Mothers Day SalesNote:(1) Source: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails and twitter feeds
  5. 5. In 2012, sale frequency and depthpeaked on the Sat before Mother’s Day528%27% 27%25%27% 27%26%28% 28%27%27%28%30%29%16 1619170246810121416182020%22%24%26%28%30%32%34%36%CountofRetailersOfferingSalesAverageSaleDiscount2012 Mothers Day SalesNote:(1) Source: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails and twitter feeds
  6. 6. This presentation, and the oral presentation that supplements it, have beendeveloped by and are proprietary to Katkar Flink Corporation, dba as Hipiti andSaleTally (the “Company”) and were prepared exclusively for the benefit andinternal use of the recipient. Neither the printed presentation nor the oralpresentation that supplements it, nor any of their contents, may be reproduced,distributed or used for any other purpose without the prior written consent ofKatkar Flink Corporation.The analyses contained herein rely upon information obtained from publicsources, the accuracy of which has not been verified, and cannot be assured, byKatkar Flink Corporation.This material is protected under applicable copyright laws and does not carryany rights of publication.Contact hello@saletally.com for more information6

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