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Carnation -Magneti Marelli


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Carnation -Magneti Marelli

  1. 1. Magneti Marelli - Carnation Auto Premio Solutions Magneti Marelli After Market P&S in India
  2. 2. Carnation-Magneti Marelli Workshops for Premium & Luxury Brand’s cars
  3. 3. Company overview A UTOMOTIVE L IGHTING M OTORSPORT A FTERMARKET PARTS & SERVICES E LECTRONIC SYSTEMS E XHAUST SYSTEMS P OWERTRAIN P LASTIC COMPONENTS AND MODULES S USPENSION SYSTEMS (Suspension Systems, Cofap Shock Absorbers, Dynamic Systems) International group leader in developing and manufacturing high-tech automotive systems and components. 67 Production Sites (80 production units), 10 R&D Centers and 28 Application Centers in 18 countries and a workforce of ~33,000 people, Magneti Marelli is a world class global automotive supplier .
  4. 4. 1919 Established as Fabbrica Italiana Magneti Marelli (FIMM) 1929 Company starts to create network in Europe 1931 Production of first accumulators 1935 Start production of spark plugs for cars 1947 Creation of Electronic Division 1967 Magneti Marelli becomes part of Fiat Group 1971 Born of a research centre to develop electronics systems for cars 1972 First car diagnostic system presented at the Turin Motor Show 1985 Creation of Aftermarket Division with a network of 300 workshops 2002 Magneti Marelli Aftermarket Division is sold RGZ Group 2005 Launch of the Checkstar Service Network 2007 Fiat Group buys back the Aftermarket division from RGZ Group. Back home in Magneti Marelli, it starts the re-launch of the Company THE Company > History
  5. 5. Magneti Marelli After Market Parts and Services ITALY FRANCE SPAIN GREECE BRAZIL Worldwide presence Company presence ARGENTINA POLAND GERMANY <ul><li>Checkstar Network </li></ul><ul><li>Argentina </li></ul><ul><li>Brazil </li></ul><ul><li>Croatia </li></ul><ul><li>Greece </li></ul><ul><li>Italy </li></ul><ul><li>Paraguay </li></ul><ul><li>Poland </li></ul><ul><li>Spain </li></ul><ul><li>Portugal </li></ul><ul><li>Uruguay </li></ul>240 mio € Sales 476 Employees * After Market Parts & Services: Service Network Worshops 5000 <ul><li>Aftermarket Parts & Services </li></ul><ul><li>Network over 80 countries </li></ul><ul><li>About 30,000 catalogue codes </li></ul><ul><li>Network of over 5000 workshops </li></ul>
  7. 7. Company overview E LECTRONIC SYSTEMS E XHAUST SYSTEMS P OWERTRAIN S USPENSION SYSTEMS (Suspension Systems, Cofap Shock Absorbers, SDC) Magneti Marelli is an international group leader in developing and manufacturing high-tech automotive systems and components. With 46 Production Sites (56 production units), 9 R&D Centers and 27 Application Centers in 18 countries and a workforce of ~28,000, Magneti Marelli is a world class global automotive supplier . A UTOMOTIVE L IGHTING M OTORSPORT A FTERMARKET PARTS & SERVICES Magneti Marelli Mothersons Magneti Marelli UM Magneti Marelli Powertrain India Magneti Marelli Mothersons Endurance Magneti Marelli MM SKH Magneti Marelli SKH Magneti Marelli
  8. 8. Company mission in the Aftermarket <ul><li>To offer to the Customers a multi-brand open platform of products by: </li></ul><ul><li>Bundling the Magneti Marelli manufactured parts </li></ul><ul><li>Growing a star of alliances with excellent Partners like Car Makers and </li></ul><ul><li>Car Systems and Parts Manufactures. </li></ul><ul><li>To develop and provide support, technical assistance and diagnostic, </li></ul><ul><li>Continuous training to the network of repair shops under the flag of </li></ul><ul><li>Magneti Marelli Checkstar Service. </li></ul><ul><li>To distribute spare parts to the Independent After Market (IAM) for </li></ul><ul><li>Automotive exploiting the long term partnerships with main Players in the </li></ul><ul><li>Distribution and Logistics. </li></ul>Mission Statement
  9. 9. Carnation: The Vision Carnation has been conceptualized with a vision to provide a solution to every need that an Indian customer may have for his car and to maximize his ownership experience
  10. 10. By 2012 Carnation will be a complete auto solutions provider present across the country , loved and admired by our customers, most preferred employer in the industry by empowering our employees, respected by our partners by providing them value and making a positive impact on society. Honest and brand agnostic in achieving our dreams.   Mission Statement
  11. 11. Carnation’s Nationwide presence <ul><li>21 sites operational </li></ul><ul><ul><li>582 bays </li></ul></ul><ul><li>Work progressing in 5 locations </li></ul><ul><ul><li>185 bays </li></ul></ul>Amritsar Jalandhar Karnal NCR – Noida Sec 63. Noida Sec 5, Gurgaon, Sahibabad Chandigarh Jaipur Mumbai– Kurla, Chembur, Dahisar Kochi Hyderabad – Uppal, Nagole, Sanathnagar, Maula Ali Chennai – Ambattur, Guindy Bengaluru Marathalli Ludhiana Bangaluru – BG Road Surat Pune Hyderabad - Miyapur Lucknow, chinhut Upcoming Site Operational Site
  12. 12. Carnation Hubs
  13. 13. Key Milestones 10 verticals 21 Hubs 6 in pipeline 13 cities 4 in pipeline More than 100,000 cars delivered 1000 Employees
  14. 14. Carnation Business Model Body repairs Workshop on wheels New Car Sales Pre Owned Vehicle Spare Parts Accessories General Service Insurance Enhanced Ownership Experience Multi Brand Customer Centric Solutions PEACE OF MIND Delivery on time Right first time Transparency DC Design E-Business B2B B2C C2C Others Leveraging Brick and Mortar Business Auto Premio Solutions
  15. 15. Carnation-Magneti Marelli Workshops for Premium & Luxury Brand’s cars
  16. 16. Premium & Luxury Brand’s In India 2000 2005 2010 Increasing Proliferation of Luxury and Premium Brands
  17. 17. Indian Premium Car Sales Trend <ul><li>Grown well in last five years. </li></ul><ul><li>Will accelerate as newer players expand their dealer network </li></ul><ul><li>Larger CarParc shows increasing numbers of vehicles outside of warranty </li></ul>
  18. 18. Vehicles & Models: Phase 1 Luxury Premium 3 Series C Class, E Class A 4 Accord, Civic, CRV Camry, Corolla Superb, Laura, Octavia Endeavour
  19. 19. Carnation MM Rollout Plan Carnation MM Rollout Plan - Time June’10 Phase I Phase II Post 2011 Aftermarket Parts & Services <ul><li>Key Activities: </li></ul><ul><ul><li>Premium & Luxury Car Service in Delhi NCR </li></ul></ul><ul><li>Key Activities: </li></ul><ul><ul><li>Expansion of Premium Car Service to Pan India </li></ul></ul><ul><ul><li>Roll out of After Market Spares business </li></ul></ul>December 2009 “ Auto Premio Solutions” Pan India Network of Auto Premio Solutions <ul><li>Establishing ‘Auto Premio Solutions’ to address the needs of the Luxury & Premium Models of 15.000 euro </li></ul><ul><li>Become a major parts supplier to the Independent After Market (IAM) in India </li></ul>Carnation MM Strategic Vision
  20. 20. Magneti Marelli - Carnation Aftermarket Parts
  21. 21. Mission & Vision Mission Vision Objectives Maintaining the tradition of quality and gaining the confidence of the clients Provide value for the product & create a new positioning compared to the competitors Supply consistency reducing working capital of the customers <ul><ul><li>To distribute Automotive Spare parts in the Indian Independent Aftermarket and to setup a service network chain focusing on the premium segment; leveraging upon the brand and expertise garnered through experience </li></ul></ul><ul><ul><li>To be a leading player in the Indian Independent Aftermarket and synergize with the exponential growth of Magneti Marelli India. </li></ul></ul>Quality Value Consistency
  22. 22. Product Portfolio Phase I Products Phase II Products <ul><li>Window Winder </li></ul><ul><li>Wheel Bearing </li></ul><ul><li>Starter Battery </li></ul><ul><li>Mirrors </li></ul><ul><li>Engine Radiators </li></ul><ul><li>Brake Lining </li></ul><ul><li>Electric Fuel Pump </li></ul><ul><li>Fuel Supply Systems </li></ul><ul><li>Clutches </li></ul><ul><li>Horns </li></ul><ul><li>Relays </li></ul><ul><li>Lighting System </li></ul><ul><li>Brake Discs </li></ul><ul><li>Brake Pads </li></ul><ul><li>Filters (air/fuel/oil) </li></ul><ul><li>Shock Absorbers </li></ul><ul><li>Alternators & Starters </li></ul><ul><li>Wiper Blade </li></ul><ul><li>Cabin Filter </li></ul><ul><li>Timing Belt </li></ul><ul><li>Water Pump </li></ul><ul><li>Spark Plug </li></ul>MM Present Forte| MM Present Sourced Range MM Global Supplier Range| MM Local Sourcing
  23. 23. Vehicle Coverage Priority I Vehicles Premium Segment: Entry into A4, A5 and A6 Priority II Vehicles Premium Segment: Consolidation Medium Segment: Entry into A3 Priority III Vehicles Premium Segment: Consolidation Medium Segment: Consolidation Compact Segment: Entry into few selected cars in A2 A6: Luxury | A5: Premium | A4: Executive| A3: Medium | A2: Compact | A1: Mini Priority 1: Readily available products. Immediate start of business. Priority 2: Get a grip in premium segment. Entry in the larger A3 segment, considering the Car Parc of A4, A5 and A6 is still very small. Priority 3: Strengthening position in A3, A4, A5 and A6. Few Selected models in A2 should be considered for entry. A segment which should not be ignored to make volumes. In synchronization with the increase in the product coverage
  24. 24. Carnation- Magneti Marelli: Value Proposition <ul><ul><ul><ul><li>Manufactures over 30,000 parts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Supplies to almost all leading OE brands </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Parts pass through stringent quality checks </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Founded in 1919 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>5000 “multi-brand” workshops </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Active participation in leading sporting events like F1 and GP etc </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Online diagnostic equipment & testers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Software's like Techdoc, Retis, Assist </li></ul></ul></ul></ul><ul><ul><ul><ul><li>International Technical Helpline </li></ul></ul></ul></ul><ul><li>Training modules, manuals </li></ul>